Jiajia Cong is an Assistant Professor of Marketing at the City University of Hong Kong. His research interests center around Quantitative Marketing and Industrial Organization, with a focus on data, platforms, incentives, and the digital economy. Prior to his current role, he served at the School of Management, Fudan University, from 2018 to 2024.
Research Grant
-
PI:
"Business Line Expansion of Data-Intensive Giant Enterprises: Cross-Market Competition, Regulation, and Data Governance",
National Natural Science Foundation of China ,
(2025-2028)
, Jiajia Cong
-
PI:
"Data-Driven Mergers and Regulation",
National Natural Science Foundation of China ,
(2021-2023)
, Jiajia Cong
-
PI:
"Mergers and Merger Waves under Incomplete Information: Theory and Regulation",
Shanghai Pujiang Program ,
(2019-2022)
, Jiajia Cong
Selected Publications
| Journal Publications and Reviews |
- Choe, Chongwoo ; Cong, Jiajia; Wang, Chengsi / Softening Competition through Unilateral Sharing of Customer Data. January 2024; In: Management Science. Vol. 70, No. 1, pp. 526-543
- Cong, Jiajia; Zhou, Wen / Sequential Mergers under Incomplete Information. 2024; In: Journal of Economics & Management Strategy. Vol. 33, No. 1, pp. 131-154
- Chen, Zhijun; Choe, Chongwoo; Cong, Jiajia; Matsushima, Noriaki / Data-Driven Mergers and Personalization. January 2022; In: RAND Journal of Economics. Vol. 53, No. 1, pp. 3-31
- Cong, Jiajia; Zhou, Wen / Inflexible Repositioning: Commitment in Competition and Uncertainty. September 2020; In: Management Science. Vol. 66, No. 9, pp. 4207–4225
- Chao, Hong; Ho, Chun-Yu; Huang, Shaoqing; Qin, Xiangdong; Cong, Jiajia / Partners or Rivals? An Experimental Study of a Two-Stage Tournament. February 2019; In: Journal of Economic Behavior & Organization. Vol. 158, pp. 288-310
|
