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Department of Marketing | Staff List

Prof. CONG Jiajia (從佳佳教授)

Ph.D. - Strategy (University of Hong Kong)
Ph.D. Program - Economics (Shanghai Jiao Tong University)
BSc. and BA - Economics and Mathematics (Wuhan University)

Assistant Professor

Prof. CONG Jiajia (從佳佳教授)

Contact Information

Address: 10-237, Lau Ming Wai Academic Building
City University of Hong Kong
Phone: +852 34422002
Fax: +852 34420346
E-mail:
jiajcong@cityu.edu.hk
Personal Web:
https://sites.google.com/site/jiajiacong/
CV:

Research Areas

  • Quantitative Marketing
  • Industrial Organization

Jiajia Cong is an Assistant Professor of Marketing at City University of Hong Kong. His research focuses on quantitative marketing and industrial organization, with particular interests in data, platforms, incentives, and the digital economy. Prior to joining CityUHK, he served as an Assistant Professor and later an Associate Professor at the School of Management, Fudan University (2018–2024).

Research Grant

  • PI: "Business Line Expansion of Data-Intensive Giant Enterprises: Cross-Market Competition, Regulation, and Data Governance", General Project - National Natural Science Foundation of China , (2025-2028) , Jiajia Cong
  • PI: "Business Line Expansion of Data-Intensive Giant Enterprises: Cross-Market Competition, Regulation, and Data Governance", CityU Internal Funds for PRC Grants , (2025-2028) , Jiajia Cong
  • co-PI: "Research on Scientific Antitrust Regulation in the Digital Economy", Key Project - National Natural Science Foundation of China , (2022-2026) , Jiajia Cong
  • PI: "Data-Driven Mergers and Regulation", Young Scientists Fund - National Natural Science Foundation of China , (2021-2023) , Jiajia Cong
  • PI: "Mergers and Merger Waves under Incomplete Information: Theory and Regulation", Shanghai Pujiang Program , (2019-2022) , Jiajia Cong
  • PI: "Startup Funding", Starup Funding - Fudan University , (2018-2021) , Jiajia Cong

Selected Publications

Journal Publications and Reviews