Dr. LI King King (李景景博士)

PhD - Economics (HKUST)
BBA - Business Economics (CityU HK)

Assistant Professor

Dr. LI King King (李景景博士)

Contact Information

Address: 9-257, Lau Ming Wai Academic Building
City University of Hong Kong
Phone: +852 34428147
Fax: +852 34420284
Personal Web:
Public CV: Download

Research Areas

  • Experimental Economics
  • Behavioral Economics
  • Behavioral Finance
  • Neuroeconomics

About my research:
I use experiments, combining the methodology of economics, psychology, and neuroscience to make discoveries on how and why people make choices. It is hoped that these discoveries will provide new perspectives and offer possible solutions for important social issues, business strategies, and puzzles in economic theories.

About my teaching:
I try to make my class discovery-oriented. I enjoy talking to students.

Research Grant

  • PI: "Helping People to Reduce Energy Consumption: An Experimental Study", General Research Fund - Hong Kong Research Grants Council , Amount: HK$340,982 (2017-2019) , Li King King, Vikas Kakkar
  • PI: "An Experimental Investigation on Stock Price Volatility Control Mechanisms", CityU Strategic Research Grant 2016 - CityUHK , Amount: HK$100,000 (2016-2018) , Li King King
  • PI: "Can Risk Attitudes in the Lab Predict Actual Portfolio Choice?", ECS Grant - Hong Kong Research Grants Council , Amount: HK$575,610 (2015-2018) , Li King King
  • PI: "To Support Undergraduate Students to Do Research in Experimental Economics", Teaching Start Up Grant - CityUHK , Amount: HK$100,000 (2014-2017) , Li King King
  • co-PI: "Nominal Rigidity and Coordination: An Experimental Investigation", General Research Fund - Hong Kong Research Grants Council , Amount: HK$614,111 (2014-2016) , Li King King, Zhu Tao

External Links


Journal Articles
  • King King Li (2017), "How does language affect decision-making in social interactions and decision biases?", Journal of Economic Psychology, 61, 15-28.
  • King King Li and Toru Suzuki (2016), "Jury Voting without Objective Probability", Social Choice and Welfare, 46, 2, 389-406.
  • Tanjim Hossain and King King Li (2014), "Crowding Out in the Labor Market: A Prosocial Setting is Necessary", Management Science, Vol. 60, 5, 1148-1160.
  • Li King King (2013), "Asymmetric Memory Recall of Positive and Negative Events in Social Interactions", Experimental Economics, Vol. 16, Issue 3, pp. 248-262.
  • Li King King (2011), "Preference towards Control in Risk Taking: Control, No Control, or Randomize?", Journal of Risk and Uncertainty, Vol. 43, No. 1, pp. 39-63.
Books and Book Chapters
  • Chew Soo Hong, Li King King, Robin Chark, and Zhong Songfa (2008), "Source Preference and Ambiguity Aversion: Models and Evidence from Behavioral and Neuroimaging Experiments", in Daniel Houser and Kevin McCabe (eds.), Neuroeconomics, Advances in Health Economics and Health Services Research, Vol. 20, pp. 179-201, Emerald Insight, London.