Dr. DONG Chuoyan Maggie (董婥嫣博士)

PhD - Marketing
MA - International Business
BA - International Business

Associate Professor

Dr. DONG Chuoyan Maggie (董婥嫣博士)

Contact Information

Address: 10-242, Lau Ming Wai Academic Building
City University of Hong Kong
Phone: +852 34425754
Fax: +852 34420346

Research Areas

  • Channel governance, interfirm relationships, and network analysis

Dr. Maggie Chuoyan Dong received her Ph.D. in Marketing from School of Business at the University of Hong Kong, Hong Kong, and M.Sc. and Bachelor Degree in International Business from School of Management at Fudan University, China. Her primary research interests are in the areas of channel management and inter-firm relationships. 

Teaching Areas

  • Marketing in China, International Marketing, and global Business Culture and Management

Research Grant

  • PI: "Being Secure While Being Dependent: Dependence Balancing Strategies for Weaker Partners in Channel Relationships", General Research Fund - Hong Kong Research Grant Council , (2016-2018) , Dong, Maggie Chuoyan and Chenting Su
  • PI: "Do Better-than-Fair Rewards Pay Off? An Examination of Distributors’ Responses to Favorably Unfair Rewards", General Research Fund - Hong Kong Research Grants Council , (2013-2015) , Dong, Maggie Chuoyan and Wenyu Dou
  • co-PI: "Managing Opportunism in A Distribution Network: The Observer Effect of Punishment", General Research Fund - Hong Kong Research Grants Council , (2012-2015) , Wang, Danny T., Flora F. Gu, and Maggie Chuoyan Dong
  • PI: "From Channel to Value Chain: The Issue of Corporate Cooperative Capacity", Start-up Grant - City University of Hong Kong , (2008-2011) , DONG Chuoyan

Administrative Assignments

Period Name Position
2017 - Now BBA Global Business Program Program Leader
2016 - Now MBA Program, College of Business Concentration Coordinator in Marketing
2016 - Now College of Business AOL Coordinator in Marketing
3/2010 - Now China Business Program Departmental Internship Program (China)
2014 - 2016 College of Business College Board Member

Professional Activities

Period Client Country Role
2009 - Now Contemporary Management Centre, the University of Hong Kong China (Hong Kong) Honorary Research Associate

External Academic Activities

Period Organizer Country Role
2014 - Now Asia Pacific Journal of Management - Editorial board member


Journal Publications and Reviews
Conference Papers
Chapters, Conference Papers, Creative and Literary Works