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Department of Marketing | Staff List

Prof. SHIN Minkyu

PhD - Marketing (Yale University)
MS - Marketing (Seoul National University)
BA - Business Administration (Seoul National University)

Assistant Professor

Prof. SHIN Minkyu

Contact Information

Address: 10-212, Lau Ming Wai Academic Building
City University of Hong Kong
Phone: +852 34428391
Fax: +852 34420346
E-mail:
minkshin@cityu.edu.hk

Minkyu Shin is an Assistant Professor of Marketing at the City University of Hong Kong. He joined the City University of Hong Kong in Fall 2021. He earned his Ph.D. in Marketing from the Yale School of Management in 2021, after completing his Master of Science in Marketing in 2016 and his Bachelor of Business Administration in 2014, both from Seoul National University, Korea. His current research focuses on the gig economy and the interaction between humans and AI. 

He is currently seeking RAs who are interested in studying human decision-making when interacting with AI programs. RAs are expected to (1) have an interest in mathematical cognitive modeling and (2) conduct online laboratory experiments.

Teaching Areas

  • Strategic Marketing (2022-2024)
  • Strategic Marketing (2025) - revised with a focus on AI
  • Doctoral Studies on Empirical Marketing Research (2024) - Static Demand Models

Publications

Journal Publications and Reviews
Chapters, Conference Papers, Creative and Literary Works