Minkyu Shin is an Assistant Professor of Marketing at the City University of Hong Kong. He joined the City University of Hong Kong in Fall 2021. He earned his Ph.D. in Marketing from the Yale School of Management in 2021, after completing his Master of Science in Marketing in 2016 and his Bachelor of Business Administration in 2014, both from Seoul National University, Korea. He focuses on many topics in Human-AI Interactions, using various methods such as machine learning, applied econometrics, controlled experiment, and decision theory.
Teaching Areas
- Strategic Marketing (2022-2025)
- Strategic Marketing (2026) - revised with a focus on empirical methods and AI
- Doctoral Studies on Empirical Marketing Research (2024) - Static Demand Models
Publications
| Journal Publications and Reviews |
- Shin, Minkyu; Shin, Jiwoong ; Ghili, Soheil; Kim, Jaehwan / The Impact of Gig Economy on the Product Quality through the Labor Market: Evidence from Ridesharing and Restaurant Quality. May 2023; In: Management Science. Vol. 69, No. 5, pp. 2620–2638
- Shin, Minkyu; Kim, Jin; van Opheusden, Bas; Griffiths, Thomas L. / Superhuman Artificial Intelligence Can Improve Human Decision-Making by Increasing Novelty. March 2023; In: Proceedings of the National Academy of Sciences. Vol. 120, No. 12
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| Chapters, Conference Papers, Creative and Literary Works |
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