Dr. SHIN Minkyu

PhD - Marketing (Yale University)
MS - Marketing (Seoul National University)
BA - Business Administration (Seoul National University)

Assistant Professor

Dr. SHIN Minkyu

Contact Information

Address: 10-212, Lau Ming Wai Academic Building
City University of Hong Kong
Phone: +852 34428391
Fax: +852 34420346

Minkyu Shin is an Assistant Professor of Marketing at the City University of Hong Kong. He has joined the City University of Hong Kong in Fall 2021. He received his Ph.D. in Marketing from Yale School of Management. He received his M.S. in Marketing and B.A. in Business Administration from Seoul National University, Korea. His research focuses on gig economy and human-AI interaction.

He is looking for students interested in Empirical IO and/or Reinforcement learning.

Teaching Areas

  • MKT4606 : Strategic Marketing (2022, 2023)


Journal Publications and Reviews
Chapters, Conference Papers, Creative and Literary Works