Prof. SU Chenting (蘇晨汀教授)

PhD - Marketing
MA - Economics
BS - Mathematics

Adjunct Professor

Prof. SU Chenting (蘇晨汀教授)

Contact Information

Address: 10-233, Lau Ming Wai Academic Building
City University of Hong Kong
Phone: +852 34424951
Fax: +852 34420346
Personal Web:
Public CV: Download

Research Areas

  • China marketing
  • Channels governance
  • Group decision theory
  • Business ethics

Prof. Su is Chair Professor of Marketing, Director of DBA (Chinese) Program, and Director of Business Research & Case Center, College of Business, at City University of Hong Kong. He is also Luojia Chair Professor of Wuhan University. He received his Ph.D. in Marketing from Virginia Tech in 1999. Before joining CityU in 2003, he taught at the University of Victoria, Canada. His research interests include governance issues in supplier-buyer relationships, guanxi management in Chinese business circles (圈子), and consumer household decision behavior. His publication has appeared in top-tier journals such as Journal of Marketing, Journal of Marketing Research, Journal of Management, Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Operations Management, Journal of Computer-Mediated Communication, Journal of Retailing, MIS Quarterly, Strategic Management Journal, among others. He is one of the top-ranked marketing scholars in Asia. Over the past 16 years at CityU, he has delivered over 150 academic seminars and talks to over 50 leading Chinese universities and conferences. His achievements in and contributions to China marketing science were featured in Marketing Herald, 2007, June-August. Currently, he serves as Co-Editor-in-Chief, Journal of Contemporary Marketing Science, the China’s first English marketing journal affiliated with China Marketing Association and Emerald Publishing Co.. He also served as Guest Editor to Journal of Operations Management, Journal of Business Research, and Industrial Marketing Management. He is one of the top-ranked professors teaching EMBA/MPA and DBA courses and has won numerous teaching and research awards at departmental and college levels. He accumulates rich executive training experiences and has provided professional consultancy to companies and governments in China.   


Journal Publications and Reviews
Conference Papers
Chapters, Conference Papers, Creative and Literary Works
Scholarly Books, Monographs, Reports and Case Studies