Prof. YUEN Vincentia
Ph.D. in Business - Marketing (University of Miami)
Assistant Professor
Research Areas
- Consumer-Technology Interaction
- Word of Mouth, User-Generated Content, and Social Media
Faculty Positions
| Period |
Department - Institution |
Position |
|
2023
|
Department of Marketing -
University of Miami
|
Lecturer
|
Awards
| Award Title |
Institution |
|
Runner-up (Prize: USD $200)
|
Research Idea Development
|
|
Winner (Prize: USD $900), Ph.D. Research Proposal Competition
|
University of Miami
|
|
Runner-up (Prize: USD $500), Ph.D. Poster Presentation Competition
|
University of Miami
|
|
Runner-up (Prize: USD $500), Ph.D. Research Presentation Competition
|
University of Miami
|
|
Doctoral Consortium Fellow
|
AMA-Sheth Foundation
|
|
Winner (Prize: USD $300), Elevator Pitch Research Presentation Competition
|
University of Miami
|
|
University of Miami Fellowship
|
University of Miami
|
|
Outstanding Academic Performance Award 2017/18
|
City University of Hong Kong
|
|
Outstanding Academic Performance Award 2016/17
|
City University of Hong Kong
|
Teaching Areas
- Consumer Behavior
- Marketing Research
- Principles of Marketing
- Customer Relationship Management
External Academic Activities
| Period |
Organizer |
Country / Region |
Role |
|
2022 - Now
|
Association for Consumer Research Conference |
United States of America
|
Ad hoc reviewer
|
|
2021 - Now
|
Society for Consumer Psychology Conference |
United States of America
|
Ad hoc reviewer
|
