Department of Marketing | Staff List

Prof. FENG Xiaohang, Flora (馮筱航教授)

Assistant Professor

E-mail:
xifeng@cityu.edu.hk

Journal Publications and Reviews
FENG, Xiaohang (Flora); LI, Charis X.; ZHANG, Shunyuan / Visual Uniqueness in Peer-to-Peer Marketplaces: Machine Learning Model Development, Validation, and Application. December 2025; In: Journal of Consumer Research. Vol. 52, No. 4, pp. 800-825 Feng, Xiaohang; Zhang, Shunyuan; Liu, Xiao; Srinivasan, Kannan; Lamberton, Cait / An AI Method to Score Celebrity Visual Potential. October 2025; In: Journal of Marketing Research. Vol. 62, No. 5, pp. 757-775

Journal Publications and Reviews

FENG, Xiaohang (Flora); LI, Charis X.; ZHANG, Shunyuan / Visual Uniqueness in Peer-to-Peer Marketplaces: Machine Learning Model Development, Validation, and Application. December 2025; In: Journal of Consumer Research. Vol. 52, No. 4, pp. 800-825
Feng, Xiaohang; Zhang, Shunyuan; Liu, Xiao; Srinivasan, Kannan; Lamberton, Cait / An AI Method to Score Celebrity Visual Potential. October 2025; In: Journal of Marketing Research. Vol. 62, No. 5, pp. 757-775

Chapters, Conference Papers, Creative and Literary Works
FENG, Xiaohang (Flora); ZHANG, Shunyuan / Artificial intelligence for online markets: dynamic pricing and personalized pricing. July 2024; Elgar Encyclopedia of Pricing. pp. 15-22