Xi Li is an Assistant Professor of Marketing at the City University of Hong Kong. He received his PhD in Management from University of Toronto in 2017 and BE in Computer Science from Tsinghua University in 2011. His research examines how big data and advanced information technologies can be used to guide firms’ daily business activities.
"Big Data and Market Entry",
Strategic Research Grant - City University of Hong Kong ,
, Xi Li
"Behavior Based Pricing and Quality Signaling",
Start-up Grant - City University of Hong Kong ,
, Xi Li
|Journal Publications and Reviews
- Li, Xi; Li, Krista; Wang, Xin(Shane) / Transparency of Behavior-Based Pricing. August 2019; In: Journal of Marketing Research.
- Li, Xi; Shi, Mengze; Wang, Xin (Shane) / Video mining: Measuring visual information using automatic methods. June 2019; In: International Journal of Research in Marketing. Vol. 36, No. 2, pp. 216-231
- Li, Xi; Li, Yanzhi; Shi, Mengze / Managing Consumer Deliberations in a Decentralized Distribution Channel. January 2019; In: Marketing Science. Vol. 38, No. 1, pp. 170-190
- Hu, Ming; Li, Xi; Shi, Mengze / Product and Pricing Decisions in Crowdfunding. May 2015; In: Marketing Science. Vol. 34, No. 3, pp. 331-345