Xueyan Yin received her Ph.D. in Information System from Arizona State University.
Her research focuses on digital media data analytics such as multimedia content design, use of internet water army and game-based promotion strategy. She applies numerous research methods in her studies including machine learning and econometrics analysis. She has strong interests in pursuing projects with high-societal and practical impact.
Research Methodology: Computer Vision, Machine Learning, Econometrics
Research Interest: Multimedia Content Design, Entertainment Analytics, Social Media Analytics
Teaching Activities (past 4 academic years)
| Academic Year |
Level |
Title |
|
2025-2026
|
Bachelor's Degree
|
Information Management
|
|
2024-2025
|
Bachelor's Degree
|
Information Management
|
|
2023-2024
|
Bachelor's Degree
|
Information Management
|
|
2022-2023
|
Bachelor's Degree
|
Information Management
|
|
|
Postgraduate Degree
|
Knowledge Management
|
Publications
| Journal Publications and Reviews |
- Yang, Xue; Xu, Yuting; Kang, Lele; Yin, Xueyan / When will online free product trials contribute to product sales? The impacts of trial periods. December 2025; In: Information and Management. Vol. 62, No. 8
- Yin, Xueyan; Liu, Ying; Chen, Pei-yu; Shi, Zhan / Shadows and Screens: Exploring the Impact of Astroturfing as a Facet of Fake Reviews in the Movie Industry’s Social Media Dynamics. January 2025; In: Journal of the Association for Information Systems. Vol. 26, No. 1, pp. 205-220
- Xu, Huasi; Liu, Yidi; Song, Bingqing; Yin, Xueyan; Li, Xin / Local social network structure and promotion effectiveness in social commerce. 2024; In: Information Technology and People. Vol. 37, No. 2, pp. 700-728
|
| Chapters, Conference Papers, Creative and Literary Works |
- Gao, Shuang; Hu, Lin; Yin, Xueyan; Yang, Xue; Chen, Pei-Yu / Augmented Reality and Online Ratings: The Usage and Effects of Alternative Information Sources. October 2024; ICIS 2024 Proceedings:.
- Chen, Shiqin; Hu, Lin; Yin, Xueyan; Li, Kun; Fang, Yulin / Social Movements against Racial Discrimination and Minority Entrepreneurship in Crowdfunding. January 2024; Proceedings of the 57th Hawaii International Conference on System Sciences 2024. pp. 4076-4085
- Chen, Shiqin; Yin, Xueyan; Wang, Hongwei; Fang, Yulin / Understanding Information Overload from a Multimedia View in Crowdfunding: Information Complexity and Information Overlap. June 2022; Pacific Asia Conference on Information Systems, PACIS 2022.
- Ding, Zhiyuan; Benjamin, Victor; Li, Weifeng; Yin, Xueyan / Exploring Differences among Darknet and Surface Internet Hacking Communities. November 2021; Proceedings - 2021 IEEE International Conference on Intelligence and Security Informatics, ISI 2021.
- Wu, Zhenhua; Yin, Xueyan; Zhang, Fan; Chen, Pei-Yu / Do Firms Prefer Likers or Doubters?. July 2019; PROCEEDINGS OF The 13th China Summer Workshop on Information Management: CSWIM 2019. pp. 278-284
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