Prof. LI Yanzhi David (李彥志教授)

PhD - Industrial Engineering and Engineering Management (The Hong Kong University of Science and Technology)
BEng - Computer Science (Tsinghua University)

Head (MKT)

Prof. LI Yanzhi David (李彥志教授)

Contact Information

Address: 10-232, Lau Ming Wai Academic Building
City University of Hong Kong
Phone: +852 34427253
Fax: +852 34420346

Yanzhi Li (David) is Professor of  Marketing and Management Sciences and also an Affiliated Professor of School of Data Science. He is Head of Department of Marketing and Director of Fintech and Business Analytics Centre (FBAC) at the College of Business, City University of Hong Kong. He received a bachelor's degree in Computer Science from Tsinghua University and his Ph.D. in Industrial Engineering and Engineering Management from Hong Kong University of Science and Technology. His research interests include (1) Decision analytics for marketing, logistics, and supply chain; and 2) Interface research between Operations and Marketing, such as pricing, assortment planning, channel management, and advertising. His papers have appeared in journals such as Marketing Science, Manufacturing & Service Operations Management, Operations Research, and Production and Operations Management. Prof Li has provided consulting services to firms in Hong Kong and mainland China and is currently working on data-driven projects spanning marketing, logistics, retailing, and health care operations. He runs the Decision Analytics Group that is dedicated to research, education, and application of decision analytics.  


Award Title Institution
Dean’s Research Excellence Award, 2020 City University of Hong Kong
1st Prize for Best Student Paper as Supervisor 2019 POMS International Conference in China
College Excellent PhD Supervisor Award 2016 City University of Hong Kong
JFIG Paper Competition Finalist, 2011 INFORMS
College Research Award 2009 City University of Hong Kong
Excellent Graduate Scholarship, 2006 IIE (HK)
Excellent Graduate, 2002 Tsinghua University

Consultancy Experience and Executive Training

Year Client Role
1/2020 - 12/2020 Alibaba PI, "Structuring mining and pattern discovering for e-commerce orders"
8/2018 - 7/2019 Hospital Authority PI, "Review of patient transport service for Hospital Authority"
2/2018 - 7/2019 Alibaba PI, "Dynamic assortment planning and pricing for e-commerce"
2016 - 2017 Golden Resources PI, "A logistics monitoring and scheduling system"
2016 HNA Logistics Developed and delivered a one-day workshop on Logistics Management
2015 VF (a S&P 500 company) Developed and delivered a two-day workshop on Strategic Sourcing

Professional Activities

Period Client Country / Region Role
4/2016 - Now POMS Hong Kong Chapter China (Hong Kong) Treasurer
1/2019 The 10th POMS-Hong Kong International Conference China (Hong Kong) General Chair
3/2013 - 2/2015 Hong Kong Transport Logistics Training Board China Member

External Academic Activities

Period Organizer Country / Region Role
12/2017 - Now Zhongnan University of Economics and Law China Adjunct Professor
6/2008 - 5/2010 IIE China (Hong Kong) Executive Member

Selected Publications

Journal Publications and Reviews
Chapters, Conference Papers, Creative and Literary Works