Department of Marketing | Staff List

Prof. TAN Yong Chin

PhD - Business (Marketing) (Singapore Management University)
BBM - Business (majoring in Marketing and Psychology) (Singapore Management University)

Assistant Professor

Prof. TAN Yong Chin

Contact Information

E-mail:
Address:	10-221, Lau Ming Wai Academic Building City University of Hong Kong
Phone:	+852 34428812
Fax:	+852 34420346
yc.tan@cityu.edu.hk

Research Areas

Digital Marketing
Online Retail

Teaching Areas

Digital Marketing
Marketing Modelling

Teaching Activities (past 3 academic years)

Academic Year	Level	Title
2024-2025	Bachelor's Degree	Digital Marketing Strategy
		Digital Marketing Tools & Analytics
	Postgraduate Degree	Digital Marketing
2023-2024	Bachelor's Degree	Digital Marketing
		Digital Marketing Tools & Analytics
	Postgraduate Degree	Digital Marketing
2022-2023	Bachelor's Degree	Digital Marketing
	Postgraduate Degree	Digital Marketing

Selected Publications

Journal Publications and Reviews
Chandukala, Sandeep R.; Reddy, Srinivas K.; Tan, Yong-Chin / How Augmented Reality Can — and Can’t — Help Your Brand. March 2022; In: Harvard Business Review. Vol. Online Tan, Yong-Chin; Chandukala, Sandeep R.; Reddy, Srinivas K. / Augmented Reality in Retail and Its Impact on Sales. January 2022; In: Journal of Marketing. Vol. 86, No. 1, pp. 48-66