Dr. TAN Yong Chin

PhD - Business (Marketing) (Singapore Management University)
BBM - Business (majoring in Marketing and Psychology) (Singapore Management University)

Assistant Professor

Dr. TAN Yong Chin

Contact Information

Address: 10-221, Lau Ming Wai Academic Building
City University of Hong Kong
Phone: +852 34428812
Fax: +852 34420346
E-mail:
yc.tan@cityu.edu.hk
LinkedIn

Research Areas

  • Digital Marketing
  • Online Retail

Teaching Areas

  • Digital Marketing
  • Marketing Modelling

Teaching Activities (past 3 academic years)

Academic Year Level Title
2021-2022 Bachelor's Degree Digital Marketing
  Postgraduate Degree Digital Marketing
2020-2021 Bachelor's Degree Digital Marketing
  Postgraduate Degree Digital Marketing
  Research Degree Doctoral Studies in Subject Area II (Quantitative Group) Marketing Modelling
2019-2020 Bachelor's Degree Digital Marketing
  Postgraduate Degree Digital Marketing
  Research Degree Doctoral Studies in Subject Area II (Quantitative Group) Marketing Modelling

Publications

Journal Publications and Reviews