Department of Information Systems | Staff List

Prof. PARK Yongjin

PhD - Management Engineering (Major: Information Systems) (Korea Advanced Institute of Science and Technology)
BSc - Industrial and Management Engineering (Pohang University of Science and Technology)

Assistant Professor

Contact Information

E-mail:
Address:	6-248, Lau Ming Wai Academic Building City University of Hong Kong
Phone:	+852 34429261
Fax:	+852 34420369
yongjin.park@cityu.edu.hk

Research Areas

Data Analytics
e-Business
Economics of Information Systems
Societal Impact of Information Technology

Yongjin Park is an assistant professor at the Department of Information Systems, City University of Hong Kong. He earned his Ph.D. in Management Engineering (Major: Information Systems) from Korea Advanced Institute of Science and Technology (KAIST) and B.S. in Industrial and Management Engineering from Pohang University of Science and Technology (POSTECH). His research has focused on e-business, economics of information systems, and societal impact of information technology.

Teaching Areas

Research Methods (MSc)
e-Business (BBA)
Social Media and Social Networks (BBA)

Administrative Assignments

Period	Name	Position
11/2020 - Now	Bachelor of Science in Data Science (BScDS)	Committee Member

Selected Publications

Journal Publications and Reviews
Myeong, Jaeho; Park, Yongjin; Ahn, Jae-Hyeon / Is ambiguity always adverse? Empirical evidence from the wireless emergency alerts during the pandemic. April 2025; In: Decision Support Systems. Vol. 191 Fang, Sihan; Kwon, Hyeokkoo Eric; Gopal, Anandasivam; Park, Yongjin / Return of the Movie Night? Analyzing the Impact of Netflix Subscriptions on Offline Movie Spending. October 2024; In: Information Systems Research. Park, Yongjin; Bang, Youngsok; Kwon, Juhee / Clinical decision support system and hospital readmission reduction: Evidence from U.S. panel data. August 2022; In: Decision Support Systems. Vol. 159 Park, Kyuhong; Park, Yongjin; Lee, Junyeong; Ahn, Jae-Hyeon; Kim, Dongyeon / Alexa, Tell Me More! The Effectiveness of Advertisements through Smart Speakers. February 2022; In: International Journal of Electronic Commerce. Vol. 26, No. 1, pp. 3-24 Park, Yongjin; Bang, Youngsok; Ahn, Jae Hyeon / How Does the Mobile Channel Reshape the Sales Distribution in E-Commerce?. December 2020; In: Information Systems Research. Vol. 31, No. 4, pp. 1164-1182 Kim, Dongyeon; Park, Kyuhong; Park, Yongjin; Ahn, Jae-Hyeon / Willingness to provide personal information: Perspective of privacy calculus in IoT services. March 2019; In: Computers in Human Behavior. Vol. 92, pp. 273-281

Journal Publications and Reviews

Myeong, Jaeho; Park, Yongjin; Ahn, Jae-Hyeon / Is ambiguity always adverse? Empirical evidence from the wireless emergency alerts during the pandemic. April 2025; In: Decision Support Systems. Vol. 191
Fang, Sihan; Kwon, Hyeokkoo Eric; Gopal, Anandasivam; Park, Yongjin / Return of the Movie Night? Analyzing the Impact of Netflix Subscriptions on Offline Movie Spending. October 2024; In: Information Systems Research.
Park, Yongjin; Bang, Youngsok; Kwon, Juhee / Clinical decision support system and hospital readmission reduction: Evidence from U.S. panel data. August 2022; In: Decision Support Systems. Vol. 159
Park, Kyuhong; Park, Yongjin; Lee, Junyeong; Ahn, Jae-Hyeon; Kim, Dongyeon / Alexa, Tell Me More! The Effectiveness of Advertisements through Smart Speakers. February 2022; In: International Journal of Electronic Commerce. Vol. 26, No. 1, pp. 3-24
Park, Yongjin; Bang, Youngsok; Ahn, Jae Hyeon / How Does the Mobile Channel Reshape the Sales Distribution in E-Commerce?. December 2020; In: Information Systems Research. Vol. 31, No. 4, pp. 1164-1182
Kim, Dongyeon; Park, Kyuhong; Park, Yongjin; Ahn, Jae-Hyeon / Willingness to provide personal information: Perspective of privacy calculus in IoT services. March 2019; In: Computers in Human Behavior. Vol. 92, pp. 273-281

Conference Papers
Fang, Sihan; Gopal, Anand; Kwon, Hyeokkoo Eric; Park, Yongjin / Friend or Foe? Understanding Determinants of the Mobile-Only Bank Adoption. October 2023; Conference on Information Systems and Technology (CIST 2023), 14/10/2023 - 15/10/2023, Phoenix, United States. Fang, Sihan; Gopal, Anand; Kwon, Hyeokkoo; Park, Yongjin / Return of the Movie Night? Analyzing the Impact of Netflix Subscriptions on Offline Movie Spending. June 2022; 18th Symposium on Statistical Challenges in Electronic Commerce Research (SCECR 2022), 21/06/2022 - 22/06/2022, Madrid, Spain. Park, Yongjin; Lee, Changhoon; Ahn, Jae-Hyeon / The Relation between Channel and Transaction Price: Evidence from Mobile Ticketing. June 2019; 15th Symposium on Statistical Challenges in Electronic Commerce Research (SCECR 2019), 10/06/2019 - 13/06/2019, , Hong Kong.

Conference Papers

Fang, Sihan; Gopal, Anand; Kwon, Hyeokkoo Eric; Park, Yongjin / Friend or Foe? Understanding Determinants of the Mobile-Only Bank Adoption. October 2023; Conference on Information Systems and Technology (CIST 2023), 14/10/2023 - 15/10/2023, Phoenix, United States.
Fang, Sihan; Gopal, Anand; Kwon, Hyeokkoo; Park, Yongjin / Return of the Movie Night? Analyzing the Impact of Netflix Subscriptions on Offline Movie Spending. June 2022; 18th Symposium on Statistical Challenges in Electronic Commerce Research (SCECR 2022), 21/06/2022 - 22/06/2022, Madrid, Spain.
Park, Yongjin; Lee, Changhoon; Ahn, Jae-Hyeon / The Relation between Channel and Transaction Price: Evidence from Mobile Ticketing. June 2019; 15th Symposium on Statistical Challenges in Electronic Commerce Research (SCECR 2019), 10/06/2019 - 13/06/2019, , Hong Kong.

Chapters, Conference Papers, Creative and Literary Works
Fang, Sihan; Gopal, Anand; Kwon, Hyeokkoo Eric; Park, Yongjin / Return of the Movie Night? Analyzing the Impact of Netflix Subscriptions on Offline Movie Spending. December 2022; International Conference on Information Systems (ICIS 2022): Digitization for the Next Generation. Fang, Sihan; Gopal, Anand; Kwon, Hyeokkoo Eric; Park, Yongjin / Return of the Movie Night? Analyzing the Impact of Netflix Subscriptions on Offline Movie Spending. August 2022; Academy of Management Proceedings. Vol. 2022 Fang, Sihan; Kwon, Hyeokkoo Eric; Park, Yongjin / Impact of Digital-Only Bank Adoption on Consumer Consumption: Empirical Evidence. December 2021; ICIS 2021 Proceedings. Myeong, Jaeho; Park, Yongjin; Ahn, Jae-Hyeon / The Effects of Wireless Emergency Alerts in Pandemic: Empirical Evidence of Online and Offline Consumption. December 2021; ICIS 2021 Proceedings: Building Sustainability and Resilience with IS: A Call for Action. Fang, Sihan; Kwon, Hyeokkoo Eric; Park, Yongjin / Served Online, Effective Offline: Investigating the Impact of Consumers’ Adoption of Digital-Only Banks. June 2021; CSWIM 2021 - PROCEEDINGS OF The 14th China Summer Workshop on Information Management. pp. 207-212 Lee, Changhoon; Park, Yongjin; Ahn, Jae-Hyeon / Early-Bird or Last-Minute? The Impact of Mobile Channel Adoption on Purchasing Behavior. December 2019; 40th International Conference on Information Systems, ICIS 2019. Park, Yongjin; Bang, Youngsok; Kwon, Juhee / The effects of health IT adoption on hospital readmission reduction: Evidence from U.S. Panel data. January 2019; Proceedings of the 52nd Annual Hawaii International Conference on System Sciences, HICSS 2019. Vol. 2019-January, pp. 6687-6696 Kim, Dongyeon; Park, Kyuhong; Park, Yongjin; Ju, Jaehyeon; Ahn, Jae-Hyeon / Alexa, Tell Me More: The Effect of Advertisements on Memory Accuracy from Smart Speakers. June 2018; PACIS 2018 Proceedings. Park, Yongjin / Search intensity and demand concentration by mobile channel adoption in e-commerce. 2018; Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018. Park, Yongjin; Bang, Youngsok; Ahn, Jae-Hyeon / Search Affordances and Constraints of Mobile Channel in e-Marketplace: An Empirical Investigation on Sales Distribution. December 2017; ICIS 2017 Proceedings. Park, Yongjin; Bang, Youngsok; Ahn, Jae-Hyeon / An Explorative Study on Sales Distribution in M-commerce. January 2017; Proceedings of the 50th Hawaii International Conference on System Sciences. pp. 3852-3858

Chapters, Conference Papers, Creative and Literary Works

Fang, Sihan; Gopal, Anand; Kwon, Hyeokkoo Eric; Park, Yongjin / Return of the Movie Night? Analyzing the Impact of Netflix Subscriptions on Offline Movie Spending. December 2022; International Conference on Information Systems (ICIS 2022): Digitization for the Next Generation.
Fang, Sihan; Gopal, Anand; Kwon, Hyeokkoo Eric; Park, Yongjin / Return of the Movie Night? Analyzing the Impact of Netflix Subscriptions on Offline Movie Spending. August 2022; Academy of Management Proceedings. Vol. 2022
Fang, Sihan; Kwon, Hyeokkoo Eric; Park, Yongjin / Impact of Digital-Only Bank Adoption on Consumer Consumption: Empirical Evidence. December 2021; ICIS 2021 Proceedings.
Myeong, Jaeho; Park, Yongjin; Ahn, Jae-Hyeon / The Effects of Wireless Emergency Alerts in Pandemic: Empirical Evidence of Online and Offline Consumption. December 2021; ICIS 2021 Proceedings: Building Sustainability and Resilience with IS: A Call for Action.
Fang, Sihan; Kwon, Hyeokkoo Eric; Park, Yongjin / Served Online, Effective Offline: Investigating the Impact of Consumers’ Adoption of Digital-Only Banks. June 2021; CSWIM 2021 - PROCEEDINGS OF The 14th China Summer Workshop on Information Management. pp. 207-212
Lee, Changhoon; Park, Yongjin; Ahn, Jae-Hyeon / Early-Bird or Last-Minute? The Impact of Mobile Channel Adoption on Purchasing Behavior. December 2019; 40th International Conference on Information Systems, ICIS 2019.
Park, Yongjin; Bang, Youngsok; Kwon, Juhee / The effects of health IT adoption on hospital readmission reduction: Evidence from U.S. Panel data. January 2019; Proceedings of the 52nd Annual Hawaii International Conference on System Sciences, HICSS 2019. Vol. 2019-January, pp. 6687-6696
Kim, Dongyeon; Park, Kyuhong; Park, Yongjin; Ju, Jaehyeon; Ahn, Jae-Hyeon / Alexa, Tell Me More: The Effect of Advertisements on Memory Accuracy from Smart Speakers. June 2018; PACIS 2018 Proceedings.
Park, Yongjin / Search intensity and demand concentration by mobile channel adoption in e-commerce. 2018; Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018.
Park, Yongjin; Bang, Youngsok; Ahn, Jae-Hyeon / Search Affordances and Constraints of Mobile Channel in e-Marketplace: An Empirical Investigation on Sales Distribution. December 2017; ICIS 2017 Proceedings.
Park, Yongjin; Bang, Youngsok; Ahn, Jae-Hyeon / An Explorative Study on Sales Distribution in M-commerce. January 2017; Proceedings of the 50th Hawaii International Conference on System Sciences. pp. 3852-3858