Dr. WONG Chi (王至博士)

PhD - Marketing (The Chinese University of Hong Kong)
MPhil - Marketing (Hong Kong Baptist University)
MA - Communication (Hong Kong Baptist University)
BEng - Electronic Engineering (Sun Yat-Sen University)

Associate Professor

Dr. WONG Chi (王至博士)

Contact Information

Address: 10-240, Lau Ming Wai Academic Building
City University of Hong Kong
Phone: +852 34424371
Fax: +852 34420346

Research Areas

  • Consumer information processing
  • Cross-cultural consumer psychology
  • Marketing communications

Dr. WONG Chi, Vincent is Associate Professor (with tenure) of Marketing and Deputy Program Leader of BBA in Marketing at the City University of Hong Kong. He received his PhD in Marketing from the Chinese University of Hong Kong, MPhil in Marketing and MA in Communication from Hong Kong Baptist University, and BEng in Electronic Engineering from Sun Yat-Sen University. His research interests include consumer information processing, cross-cultural consumer psychology, and marketing communications. His research has been published in top-tier psychology and business journals, such as Journal of Personality and Social Psychology, Journal of Experimental Psychology: General, Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing. Dr. WONG received awards for both research excellence (College level, 2020, 2018) and teaching excellence (University level, 2018). He also serves as a public lecture speaker for Hong Kong Research Grants Council. 

Prior to his academic career, Vincent had been a radio and TV financial program host/anchor/producer and a column writer in Hong Kong and Macau for years. Aside from his academic life, Vincent is also a freelance voice actor and a HKCBBA accredited coach of bodybuilding and fitness.

Research Grant

  • PI: "Cultural Syndromes and Attribution", Early Career Scheme - Hong Kong Research Grants Council , (2019-2020) , Dr. Chi WONG
  • co-PI: "Communication Strategies for When a Product’s Negative Attributes are Only Partially Reduced", General Research Fund - Hong Kong Research Grants Council , (2015-2018) , Dr. Lei SU, Dr. Chi WONG, and Prof. Howard Pong-Yuen LAM


Journal Publications and Reviews
Chapters, Conference Papers, Creative and Literary Works