College of Business - City University of Hong Kong AACSB International EQUIS - European Quality Improvement System
Research Seminar

Research Seminar

Measuring the Performance of Large-Scale Combinatorial Auctions: A Structural Estimation Approach

Abstract: The main advantage of a procurement combinatorial auction (CA) is that it allows suppliers to express cost synergies through package bids. However, bidders can also strategically take advantage of this flexibility, by discounting package bids and “inflating” bid prices for single-items, even in the absence of cost synergies; the latter behavior can hurt the performance of the auction. It is an empirical question whether allowing package bids and running a CA improves performance in a given setting. In this paper, we develop a structural estimation approach that estimates the firms’ cost structure using bidding data and use these estimates to evaluate the performance of the auction. To overcome the computational difficulties arising from the large number of bids observed in large-scale CAs, we propose a novel simplified model of bidders’ behavior based on pricing package characteristics. We apply our method to the Chilean school meals auction, in which the government procures half a billion dollars’ worth of meal services every year and bidders submit thousands of package bids. Our estimates suggest that bidders’ cost synergies are economically significant in this application (~5%), and the current CA mechanism achieves high allocative efficiency (~98%) and reasonable margins for the bidders (~5%). Overall, this work develops the first practical tool to evaluate the performance of large-scale first-price CAs commonly used in procurement settings. (This is a joint work with Gabriel Weintraub and Marcelo Olivares both at Columbia Business School.)
Date: 25 September 2013
Time: 11:00am - 1:00pm
Speaker: Dr. Sang Won KIM
Department of Decision Sciences and Managerial Economics
The Chinese University of Hong Kong

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