The “Marketing Exchange Forum” is a newly established platform with the aim to bring together leading scholars and business executives to discuss the state-of-the-art and latest innovations in the field of marketing and facilitate the dialogue and collaboration between academics and business community.

The 4th Marketing Exchange Forum 2025

Topic: A New Playbook to Market the Future GenZ, AI, and Experiential Retail for Business Resilience

Date: 22 May 2025

Venue: House Studio, Soho House, 1/F, 33 Des Voeux Rd @ Sheung Wan

Click here to read the Forum Poster.

The 3rd Marketing Exchange Forum 2024

Click here to read the Program Brochure.

Click here to read the Wrap-up of the 3rd Marketing Exchange Forum.

Click here to read the Media Coverage.

The 2nd Marketing Exchange Forum 2023

A wrap-up of the 2nd Marketing Exchange Forum. Click here to read the article.

The 1st Marketing Exchange Forum 2022

Click here to read the Program Brochure
A wrap-up of the Marketing Exchange Forum by Retail in Asia. Click here to read the article. 07-02-2022

11-3-2022 – Seminar: Luxury in the ‘texts of our times’

Luxury has always been defined by its properties of exclusivity, uniqueness, high quality, and limited access. Semantically, these properties are bound together as a privilege for the very few that can afford it. Over time, luxury has evolved and adapted to society, with communication playing a pivotal role in crafting its aura. The seminar provided an overview of the evolution of the concept of luxury and its presence in our lives through studies across different fields. The flash talks by the Consul General of Italy in Hong Kong and CityU Faculty Members were accompanied by a conversation with Mr Ivan Perra, General Manager, Moschino Asia.

See the programme

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