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- Zoe CHEUNG
Director
Bank of Singapore
My lifelong interest in arts and design led me to pursue a Bachelor of Arts in Advertising at RMIT University in Melbourne, Australia. After graduating, I spent several years working in the Australian advertising industry. However, a desire to be closer to family brought me back to Hong Kong, where my career took a significant turn.
I began my professional journey in banking and finance, starting as a trainee at HSBC. The comprehensive training and development opportunities provided by HSBC equipped me with a strong foundation in banking and finance, ultimately leading me to a role as a Relationship Manager.
Over the years, I specialised in Private Banking, working with high-net-worth clients on their wealth management strategies. Recognising the need to expand my knowledge beyond banking and finance, I decided to pursue an EMBA.
My goal with the EMBA was to broaden my understanding of various industries and improve my communication skills. I believed that a deeper understanding of different business contexts would enable me to better connect with clients from diverse backgrounds. Additionally, I was eager to explore the latest trends and developments in the fast-paced business world.
I enrolled in the CityUHK EMBA programme in 2018. Despite the challenges posed by the COVID-19 pandemic, the programme delivered high-quality education through a combination of in-person and online classes. The dedicated and professional professors ensured a seamless learning experience.
The two-year EMBA programme was a memorable journey that broadened my horizons and challenged me in new ways. I gained valuable insights into information systems, business analysis, and other relevant fields. The programme's focus on practical application helped me develop my analytical skills and problem-solving abilities.
The EMBA experience continued after graduation. CityUHK's commitment to its alumni provided me with opportunities to continue learning and networking through study tours worldwide. These experiences helped me expand my professional network and gain valuable insights into different cultures and business practices.
Two study tours stand out as particularly memorable: the Guangzhou project and the Yale study tour. Despite their differences in terms of academic focus and experience level, both tours provided valuable learning opportunities and cultural insights.
For those considering pursuing an EMBA, I recommend doing thorough research and understanding your priorities. Consider factors such as the course offerings, alumni network, and study fees when making your decision. Additionally, reaching out to alumni can provide valuable insights into the programme structure and your potential fit.