2026
Project No.
9048345
9048345
Type
ECS
ECS
Principal Investigator
Prof. WANG Chutian
Prof. WANG Chutian
Project Title
Consumer Belief Polarization and News Provision
Consumer Belief Polarization and News Provision
Start Date
01/01/2026
01/01/2026
Complete Date
30/06/2027
30/06/2027
Project No.
9043925
9043925
Type
GRF
GRF
Principal Investigator
Prof. XU Zibin
Prof. XU Zibin
Project Title
The Role of Retailers’ Strategic Data Profiling in Shaping Product Line Design
The Role of Retailers’ Strategic Data Profiling in Shaping Product Line Design
Start Date
01/01/2026
01/01/2026
Complete Date
31/12/2027
31/12/2027
Project Type
[ECS] - Early Career Scheme
[SRG] - CityU Strategic Research Grant
[SRG-Fd] - CityU Strategic Research Grant for unfunded GRF
[StUp] - CityU Start-up Grant for New Staff
[GRF] - RGC General Research Fund
[MFPRC] - CityU Internal Funds for PRC Grants
[NSFC] - The National Natural Science Foundation of China
[ECS] - Early Career Scheme
[SRG] - CityU Strategic Research Grant
[SRG-Fd] - CityU Strategic Research Grant for unfunded GRF
[StUp] - CityU Start-up Grant for New Staff
[GRF] - RGC General Research Fund
[MFPRC] - CityU Internal Funds for PRC Grants
[NSFC] - The National Natural Science Foundation of China
2025
Project No.
9680391
9680391
Type
MFPRC
MFPRC
Principal Investigator
Prof. CONG Jiajia
Prof. CONG Jiajia
Project Title
數據密集型巨頭企業的業務綫擴張：多市場競爭、規制與數據要素治理
數據密集型巨頭企業的業務綫擴張：多市場競爭、規制與數據要素治理
Start Date
01/06/2025
01/06/2025
Complete Date
31/05/2028
31/05/2028
Project No.
7200824
7200824
Type
StUp
StUp
Principal Investigator
Prof. YUEN Vincentia
Prof. YUEN Vincentia
Project Title
How Engaging in Prosocial Behavior Affects Subsequent Financial Risk-Taking
How Engaging in Prosocial Behavior Affects Subsequent Financial Risk-Taking
Start Date
01/08/2025
01/08/2025
Complete Date
31/07/2027
31/07/2027
Project No.
9043762
9043762
Type
GRF
GRF
Principal Investigator
Prof. DESPOTAKIS Stylianos
Prof. DESPOTAKIS Stylianos
Project Title
Trustless Advertising Auctions with Asymmetric Information
Trustless Advertising Auctions with Asymmetric Information
Start Date
01/01/2025
01/01/2025
Complete Date
31/12/2027
31/12/2027
Project No.
9043748
9043748
Type
GRF
GRF
Principal Investigator
Prof. LI Yanzhi David
Prof. LI Yanzhi David
Project Title
Dynamic Pricing and Channel Management: Substitutes or Complements?
Dynamic Pricing and Channel Management: Substitutes or Complements?
Start Date
01/01/2025
01/01/2025
Complete Date
31/12/2027
31/12/2027
Project No.
9043756
9043756
Type
GRF
GRF
Principal Investigator
Prof. SU Lei
Prof. SU Lei
Project Title
Return it! How Infinite Scrolling versus Pagination Influence Online Product Return
Return it! How Infinite Scrolling versus Pagination Influence Online Product Return
Start Date
01/01/2025
01/01/2025
Complete Date
31/12/2026
31/12/2026
Project Type
[ECS] - Early Career Scheme
[SRG] - CityU Strategic Research Grant
[SRG-Fd] - CityU Strategic Research Grant for unfunded GRF
[StUp] - CityU Start-up Grant for New Staff
[GRF] - RGC General Research Fund
[MFPRC] - CityU Internal Funds for PRC Grants
[NSFC] - The National Natural Science Foundation of China
[ECS] - Early Career Scheme
[SRG] - CityU Strategic Research Grant
[SRG-Fd] - CityU Strategic Research Grant for unfunded GRF
[StUp] - CityU Start-up Grant for New Staff
[GRF] - RGC General Research Fund
[MFPRC] - CityU Internal Funds for PRC Grants
[NSFC] - The National Natural Science Foundation of China
2024
Project No.
7200811
7200811
Type
StUp
StUp
Principal Investigator
Prof. LIANG Ce
Prof. LIANG Ce
Project Title
The Effect of Familial Environment on Consumers' Educational Product Choice
The Effect of Familial Environment on Consumers' Educational Product Choice
Start Date
01/11/2024
01/11/2024
Complete Date
31/10/2026
31/10/2026
Project No.
9680364
9680364
Type
MFPRC
MFPRC
Principal Investigator
Prof SU Lei
Prof SU Lei
Project Title
頁面布局設計如何影響消費者的購買行為
頁面布局設計如何影響消費者的購買行為
Start Date
01/06/2024
01/06/2024
Complete Date
31/05/2027
31/05/2027
Project No.
9043596
9043596
Type
GRF
GRF
Principal Investigator
Prof SONG Camilla Eunyoung
Prof SONG Camilla Eunyoung
Project Title
Are Smartphones Always Bad for Our Brain? The Positive Effect of Taking a Break with a Smartphone on Creativity
Are Smartphones Always Bad for Our Brain? The Positive Effect of Taking a Break with a Smartphone on Creativity
Start Date
01/01/2024
01/01/2024
Complete Date
31/12/2025
31/12/2025
Project No.
9043617
9043617
Type
GRF
GRF
Principal Investigator
Prof SU Lei
Prof SU Lei
Project Title
It Is Too Early to Say “Thank You”: Pre-Action Appreciation Backlashes Prosocial Behaviors
It Is Too Early to Say “Thank You”: Pre-Action Appreciation Backlashes Prosocial Behaviors
Start Date
01/01/2024
01/01/2024
Complete Date
31/12/2025
31/12/2025
Project No.
9043608
9043608
Type
GRF
GRF
Principal Investigator
Prof XU Zibin
Prof XU Zibin
Project Title
Biased Recommendation with Superior Knowledge and Implications of Data Compliance
Biased Recommendation with Superior Knowledge and Implications of Data Compliance
Start Date
01/01/2024
01/01/2024
Complete Date
31/12/2025
31/12/2025
Project No.
9043593
9043593
Type
GRF
GRF
Principal Investigator
Prof ZHAO Huazhong
Prof ZHAO Huazhong
Project Title
Defensive Response to Negative Reviews in P2P Markets
Defensive Response to Negative Reviews in P2P Markets
Start Date
01/01/2024
01/01/2024
Complete Date
31/12/2026
31/12/2026
Project Type
[ECS] - Early Career Scheme
[SRG] - CityU Strategic Research Grant
[SRG-Fd] - CityU Strategic Research Grant for unfunded GRF
[StUp] - CityU Start-up Grant for New Staff
[GRF] - RGC General Research Fund
[MFPRC] - CityU Internal Funds for PRC Grants
[NSFC] - The National Natural Science Foundation of China
[ECS] - Early Career Scheme
[SRG] - CityU Strategic Research Grant
[SRG-Fd] - CityU Strategic Research Grant for unfunded GRF
[StUp] - CityU Start-up Grant for New Staff
[GRF] - RGC General Research Fund
[MFPRC] - CityU Internal Funds for PRC Grants
[NSFC] - The National Natural Science Foundation of China
2023
Project No.
9043446
9043446
Type
GRF
GRF
Principal Investigator
Prof LI Yanzhi David
Prof LI Yanzhi David
Project Title
Robust Dynamic Pricing for Multiple Perishable Products
Robust Dynamic Pricing for Multiple Perishable Products
Start Date
01/01/2023
01/01/2023
Complete Date
31/12/2025
31/12/2025
Project No.
9380155
9380155
Type
StUp
StUp
Principal Investigator
Prof GUO Liang
Prof GUO Liang
Project Title
The Causes of Choice Overload
The Causes of Choice Overload
Start Date
01/08/2023
01/08/2023
Complete Date
31/07/2026
31/07/2026
Project No.
7006162
7006162
Type
SRG-Fd
SRG-Fd
Principal Investigator
Prof CHEN Jinjie
Prof CHEN Jinjie
Project Title
To Conceal or Not to Conceal: How Disclosure of Disability Status Can be Beneficial
To Conceal or Not to Conceal: How Disclosure of Disability Status Can be Beneficial
Start Date
01/09/2023
01/09/2023
Complete Date
31/08/2025
31/08/2025
Project No.
7006161
7006161
Type
SRG-Fd
SRG-Fd
Principal Investigator
Prof PARK Jane Jeongin
Prof PARK Jane Jeongin
Project Title
The Effect of Gender Identity Perception on Financial Decision Avoidance
The Effect of Gender Identity Perception on Financial Decision Avoidance
Start Date
01/09/2023
01/09/2023
Complete Date
31/08/2024
31/08/2024
Project No.
7006160
7006160
Type
SRG-Fd
SRG-Fd
Principal Investigator
Prof ZHENG Xu
Prof ZHENG Xu
Project Title
Contagion of Failure: Paths and Curbing Mechanisms of Successive Store Failure Within Franchise Networks
Contagion of Failure: Paths and Curbing Mechanisms of Successive Store Failure Within Franchise Networks
Start Date
01/09/2023
01/09/2023
Complete Date
31/08/2025
31/08/2025
Project No.
7200769
7200769
Type
StUp
StUp
Principal Investigator
Prof SHIN Minkyu
Prof SHIN Minkyu
Project Title
AI Hype in New Product Marketing: Boosting Consumer Expectations and Policy Implications
AI Hype in New Product Marketing: Boosting Consumer Expectations and Policy Implications
Start Date
01/09/2023
01/09/2023
Complete Date
31/08/2025
31/08/2025
Project Type
[ECS] - Early Career Scheme
[SRG] - CityU Strategic Research Grant
[SRG-Fd] - CityU Strategic Research Grant for unfunded GRF
[StUp] - CityU Start-up Grant for New Staff
[GRF] - RGC General Research Fund
[MFPRC] - CityU Internal Funds for PRC Grants
[NSFC] - The National Natural Science Foundation of China
[ECS] - Early Career Scheme
[SRG] - CityU Strategic Research Grant
[SRG-Fd] - CityU Strategic Research Grant for unfunded GRF
[StUp] - CityU Start-up Grant for New Staff
[GRF] - RGC General Research Fund
[MFPRC] - CityU Internal Funds for PRC Grants
[NSFC] - The National Natural Science Foundation of China
2022
Project No.
9048228
9048228
Type
ECS
ECS
Principal Investigator
Dr Stylianos DESPOTAKIS
Dr Stylianos DESPOTAKIS
Project Title
The Effects of Microtargeting on Conversion Rates and the Role of Information Asymmetry
The Effects of Microtargeting on Conversion Rates and the Role of Information Asymmetry
Start Date
01/01/2022
01/01/2022
Complete Date
31/12/2024
31/12/2024
Project No.
9043244
9043244
Type
GRF
GRF
Principal Investigator
Dr Xu ZHENG
Dr Xu ZHENG
Project Title
When Multi-Unit Franchising Backfires: The Contingent Effects of Subgroup Configurations
When Multi-Unit Franchising Backfires: The Contingent Effects of Subgroup Configurations
Start Date
01/01/2022
01/01/2022
Complete Date
31/12/2024
31/12/2024
Project No.
7200732
7200732
Type
StUp
StUp
Principal Investigator
Dr RYOO Jun Hyun
Dr RYOO Jun Hyun
Project Title
Unstructured Data Analytics
Unstructured Data Analytics
Start Date
01/03/2022
01/03/2022
Complete Date
29/02/2024
29/02/2024
Project No.
7020060
7020060
Type
SIRG
SIRG
Principal Investigator
Dr ZHENG Xu
Dr ZHENG Xu
Project Title
The Role of Franchise Contracts in Optimizing Franchise Relationships Outcomes: A Data Science Approach
The Role of Franchise Contracts in Optimizing Franchise Relationships Outcomes: A Data Science Approach
Start Date
1/5/2022
1/5/2022
Complete Date
30/04/2024
30/04/2024
Project No.
7200736
7200736
Type
StUp
StUp
Principal Investigator
Dr XU Zibin
Dr XU Zibin
Project Title
Information Design on Auction-based Advertising Platforms
Information Design on Auction-based Advertising Platforms
Start Date
1/6/2022
1/6/2022
Complete Date
31/05/2024
31/05/2024
Project No.
9048251
9048251
Type
ECS
ECS
Principal Investigator
Dr SONG Camilla Eunyoung
Dr SONG Camilla Eunyoung
Project Title
More Extreme on the Phone: Smartphone Use Leads to Extreme Opinion Expression
More Extreme on the Phone: Smartphone Use Leads to Extreme Opinion Expression
Start Date
1/8/2022
1/8/2022
Complete Date
31/07/2024
31/07/2024
Project No.
7200738
7200738
Type
StUp
StUp
Principal Investigator
Dr SU Lei
Dr SU Lei
Project Title
Your Timetable Shows Your Creativity: How Scheduling Type Influences Consumers' Creativity Performance
Your Timetable Shows Your Creativity: How Scheduling Type Influences Consumers' Creativity Performance
Start Date
1/8/2022
1/8/2022
Complete Date
31/07/2024
31/07/2024
Project No.
7005951
7005951
Type
SRG-Fd
SRG-Fd
Principal Investigator
Dr CHEN Jinjie
Dr CHEN Jinjie
Project Title
Trivia Tastes Good: Trivia Can Lead to Stimulus Wondering and Enduring Enjoyment
Trivia Tastes Good: Trivia Can Lead to Stimulus Wondering and Enduring Enjoyment
Start Date
1/9/2022
1/9/2022
Complete Date
31/08/2024
31/08/2024
Project No.
7005953
7005953
Type
SRG-Fd
SRG-Fd
Principal Investigator
Dr PARK Jane Jeongin
Dr PARK Jane Jeongin
Project Title
How Decision Target (Self vs. Others) Affects the Preference for Subgoal Sequence
How Decision Target (Self vs. Others) Affects the Preference for Subgoal Sequence
Start Date
1/9/2022
1/9/2022
Complete Date
31/08/2024
31/08/2024
Project No.
7005952
7005952
Type
SRG-Fd
SRG-Fd
Principal Investigator
Dr XU Zibin
Dr XU Zibin
Project Title
The Impact of Online Platform’s Market Power on Adverse Auction Outcomes and Offline Price Competition
The Impact of Online Platform’s Market Power on Adverse Auction Outcomes and Offline Price Competition
Start Date
1/9/2022
1/9/2022
Complete Date
31/08/2024
31/08/2024
Project No.
9043469
9043469
Type
GRF
GRF
Principal Investigator
Dr SU Lei
Dr SU Lei
Project Title
The Influence of Scheduling Styles on Consumers' Preference for Environmentally Friendly Products
The Influence of Scheduling Styles on Consumers' Preference for Environmentally Friendly Products
Start Date
1/12/2022
1/12/2022
Complete Date
30/11/2024
30/11/2024
Project Type
[ECS] - Early Career Scheme
[SRG] - CityU Strategic Research Grant
[SRG-Fd] - CityU Strategic Research Grant for unfunded GRF
[StUp] - CityU Start-up Grant for New Staff
[GRF] - RGC General Research Fund
[MFPRC] - CityU Internal Funds for PRC Grants
[NSFC] - The National Natural Science Foundation of China
[ECS] - Early Career Scheme
[SRG] - CityU Strategic Research Grant
[SRG-Fd] - CityU Strategic Research Grant for unfunded GRF
[StUp] - CityU Start-up Grant for New Staff
[GRF] - RGC General Research Fund
[MFPRC] - CityU Internal Funds for PRC Grants
[NSFC] - The National Natural Science Foundation of China
2021
Project No.
9680308
9680308
Type
MFPRC
MFPRC
Principal Investigator
Prof Zhilin YANG
Prof Zhilin YANG
Project Title
The Effect of External Events on Firm Marketing Strategy
The Effect of External Events on Firm Marketing Strategy
Start Date
01/04/2021
01/04/2021
Complete Date
31/03/2024
31/03/2024
Project No.
7200698
7200698
Type
StUp
StUp
Principal Investigator
Dr Yong Chin TAN
Dr Yong Chin TAN
Project Title
Examining Factors Affecting Resale Value in the Collectibles Market
Examining Factors Affecting Resale Value in the Collectibles Market
Start Date
01/07/2021
01/07/2021
Complete Date
30/06/2023
30/06/2023
Project No.
9043225
9043225
Type
GRF
GRF
Principal Investigator
Dr Chuoyan Maggie DONG
Dr Chuoyan Maggie DONG
Project Title
To Be Unified or Divergent? The Performance Implications of Information Variance across Multiple E-Sellers Offering an Identical Product
To Be Unified or Divergent? The Performance Implications of Information Variance across Multiple E-Sellers Offering an Identical Product
Start Date
01/08/2021
01/08/2021
Complete Date
31/07/2024
31/07/2024
Project No.
9048220
9048220
Type
ECS
ECS
Principal Investigator
Dr Yong Chin TAN
Dr Yong Chin TAN
Project Title
Examining the Impact of Product Leak Announcements on Online Buzz, Product Sales, and Firm Value
Examining the Impact of Product Leak Announcements on Online Buzz, Product Sales, and Firm Value
Start Date
01/09/2021
01/09/2021
Complete Date
31/08/2024
31/08/2024
Project No.
7005800
7005800
Type
SRG-Fd
SRG-Fd
Principal Investigator
Dr Ding MA
Dr Ding MA
Project Title
Taxpayer Heterogeneity in High Dimensions
Taxpayer Heterogeneity in High Dimensions
Start Date
01/09/2021
01/09/2021
Complete Date
31/08/2023
31/08/2023
Project No.
7005789
7005789
Type
SRG-Fd
SRG-Fd
Principal Investigator
Dr Jane SO
Dr Jane SO
Project Title
Feeling Proud versus Feeling Shame: The Effect of Time (vs. Money) Scarcity on Donation of Resources through Pride (vs. Shame)
Feeling Proud versus Feeling Shame: The Effect of Time (vs. Money) Scarcity on Donation of Resources through Pride (vs. Shame)
Start Date
01/09/2021
01/09/2021
Complete Date
31/08/2023
31/08/2023
Project No.
7005790
7005790
Type
SRG-Fd
SRG-Fd
Principal Investigator
Dr Chi WONG
Dr Chi WONG
Project Title
The War Against Infectious Diseases: How Mindset Influences Consumers' Responses to Immunity-Based versus Mitigation-Based Products
The War Against Infectious Diseases: How Mindset Influences Consumers' Responses to Immunity-Based versus Mitigation-Based Products
Start Date
01/09/2021
01/09/2021
Complete Date
31/08/2023
31/08/2023
Project No.
7005791
7005791
Type
SRG-Fd
SRG-Fd
Principal Investigator
Prof Zhilin YANG
Prof Zhilin YANG
Project Title
Institutional Distance, Managerial Ties, and Firm Performance
Institutional Distance, Managerial Ties, and Firm Performance
Start Date
01/09/2021
01/09/2021
Complete Date
31/08/2023
31/08/2023
Project No.
7005801
7005801
Type
SRG-Fd
SRG-Fd
Principal Investigator
Dr Huazhong ZHAO
Dr Huazhong ZHAO
Project Title
Socialize More, Pay Less: Randomized Field Experiments on Social Pricing
Socialize More, Pay Less: Randomized Field Experiments on Social Pricing
Start Date
01/09/2021
01/09/2021
Complete Date
31/08/2023
31/08/2023
Project No.
7200713
7200713
Type
StUp
StUp
Principal Investigator
Dr Jinjie CHEN
Dr Jinjie CHEN
Project Title
Consumer and Marketplace
Consumer and Marketplace
Start Date
01/11/2021
01/11/2021
Complete Date
31/10/2023
31/10/2023
Project Type
[ECS] - Early Career Scheme
[SRG] - CityU Strategic Research Grant
[SRG-Fd] - CityU Strategic Research Grant for unfunded GRF
[StUp] - CityU Start-up Grant for New Staff
[GRF] - RGC General Research Fund
[MFPRC] - CityU Internal Funds for PRC Grants
[NSFC] - The National Natural Science Foundation of China
[ECS] - Early Career Scheme
[SRG] - CityU Strategic Research Grant
[SRG-Fd] - CityU Strategic Research Grant for unfunded GRF
[StUp] - CityU Start-up Grant for New Staff
[GRF] - RGC General Research Fund
[MFPRC] - CityU Internal Funds for PRC Grants
[NSFC] - The National Natural Science Foundation of China
2020
Project No.
7200657
7200657
Type
StUp
StUp
Principal Investigator
Dr Chi WONG
Dr Chi WONG
Project Title
Cultural Syndromes, Perspective Flexibility, and Consumer Behavior
Cultural Syndromes, Perspective Flexibility, and Consumer Behavior
Start Date
20-01-2020
20-01-2020
Complete Date
31-01-2022
31-01-2022
Project No.
9048188
9048188
Type
ECS
ECS
Principal Investigator
Dr Xi LI
Dr Xi LI
Project Title
Personalized Pricing and Consumer Deliberation
Personalized Pricing and Consumer Deliberation
Start Date
01-07-2020
01-07-2020
Complete Date
31-12-2022
31-12-2022
Project No.
9043073
9043073
Type
GRF
GRF
Principal Investigator
Dr Jung Ju YU
Dr Jung Ju YU
Project Title
Luring Customers on Search Platforms Using List Price: A Theoretical and Empirical Analysis
Luring Customers on Search Platforms Using List Price: A Theoretical and Empirical Analysis
Start Date
01-07-2020
01-07-2020
Complete Date
31-12-2022
31-12-2022
Project No.
9043065
9043065
Type
GRF
GRF
Principal Investigator
Dr Huazhong ZHAO
Dr Huazhong ZHAO
Project Title
When Investors Meet Consumers: The Interaction of Different Backers in Crowdfunding Markets
When Investors Meet Consumers: The Interaction of Different Backers in Crowdfunding Markets
Start Date
01-07-2020
01-07-2020
Complete Date
31-12-2022
31-12-2022
Project No.
9043075
9043075
Type
GRF
GRF
Principal Investigator
Dr Xu ZHENG
Dr Xu ZHENG
Project Title
Beyond Locations: The Contingent Effects of Governance Mechanisms in Regional Clustering of Franchised Outlets
Beyond Locations: The Contingent Effects of Governance Mechanisms in Regional Clustering of Franchised Outlets
Start Date
01-07-2020
01-07-2020
Complete Date
31-12-2022
31-12-2022
Project No.
7005539
7005539
Type
SRG-Fd
SRG-Fd
Principal Investigator
Dr Hyewon CHO
Dr Hyewon CHO
Project Title
Hard vs. Soft: Product Preference by Goal-Achievement Status
Hard vs. Soft: Product Preference by Goal-Achievement Status
Start Date
01/09/2020
01/09/2020
Complete Date
31/08/2022
31/08/2022
Project No.
7005541
7005541
Type
SRG-Fd
SRG-Fd
Principal Investigator
Prof Juan Julie LI
Prof Juan Julie LI
Project Title
Poverty Alleviation through Marketer Empowerment
Poverty Alleviation through Marketer Empowerment
Start Date
01/09/2020
01/09/2020
Complete Date
31/08/2022
31/08/2022
Project No.
7005540
7005540
Type
SRG-Fd
SRG-Fd
Principal Investigator
Dr Ding MA
Dr Ding MA
Project Title
Optimal Income Taxation with Multidimensional Taxpayer Types
Optimal Income Taxation with Multidimensional Taxpayer Types
Start Date
01/09/2020
01/09/2020
Complete Date
31/08/2022
31/08/2022
Project No.
7005479
7005479
Type
SRG-Fd
SRG-Fd
Principal Investigator
Dr Jane SO
Dr Jane SO
Project Title
The Effect of Money Scarcity on Health Decisions
The Effect of Money Scarcity on Health Decisions
Start Date
01/09/2020
01/09/2020
Complete Date
31/08/2022
31/08/2022
Project No.
7005480
7005480
Type
SRG-Fd
SRG-Fd
Principal Investigator
Dr Chi WONG
Dr Chi WONG
Project Title
The Structure-based Saving Effect: The Display Mode of Digital Money Influences Spending Intention
The Structure-based Saving Effect: The Display Mode of Digital Money Influences Spending Intention
Start Date
01/09/2020
01/09/2020
Complete Date
31/08/2022
31/08/2022
Project No.
7005478
7005478
Type
SRG-Fd
SRG-Fd
Principal Investigator
Prof Zhilin YANG
Prof Zhilin YANG
Project Title
Judging A Book by Its Cover: The Influence of Face on Sales Performance
Judging A Book by Its Cover: The Influence of Face on Sales Performance
Start Date
01/09/2020
01/09/2020
Complete Date
31/08/2022
31/08/2022
Project No.
7200685
7200685
Type
StUp
StUp
Principal Investigator
Dr Ding MA
Dr Ding MA
Project Title
Algorithm NCL for Constrained Optimization with Julia Implementation
Algorithm NCL for Constrained Optimization with Julia Implementation
Start Date
01/12/2020
01/12/2020
Complete Date
30/11/2022
30/11/2022
Project Type
[ECS] - Early Career Scheme
[SRG] - CityU Strategic Research Grant
[SRG-Fd] - CityU Strategic Research Grant for unfunded GRF
[StUp] - CityU Start-up Grant for New Staff
[GRF] - RGC General Research Fund
[MFPRC] - CityU Internal Funds for PRC Grants
[NSFC] - The National Natural Science Foundation of China
[ECS] - Early Career Scheme
[SRG] - CityU Strategic Research Grant
[SRG-Fd] - CityU Strategic Research Grant for unfunded GRF
[StUp] - CityU Start-up Grant for New Staff
[GRF] - RGC General Research Fund
[MFPRC] - CityU Internal Funds for PRC Grants
[NSFC] - The National Natural Science Foundation of China
2019
Project No.
9680250
9680250
Type
MFPRC
MFPRC
Principal Investigator
Dr Chuoyan Maggie DONG
Dr Chuoyan Maggie DONG
Project Title
差異化的分銷商激勵: 營銷渠道中社會比較分銷商績效的影響研究
差異化的分銷商激勵: 營銷渠道中社會比較分銷商績效的影響研究
Start Date
16-01-2019
16-01-2019
Complete Date
28-02-2021
28-02-2021
Project No.
9680246
9680246
Type
MFPRC
MFPRC
Principal Investigator
Prof Julie Juan LI
Prof Julie Juan LI
Project Title
"一帶一路"企業市場導向戰略和領導力對價值共創的影響: 政府支持、文化差異、資源差異和制度差異的調節作用
"一帶一路"企業市場導向戰略和領導力對價值共創的影響: 政府支持、文化差異、資源差異和制度差異的調節作用
Start Date
16-01-2019
16-01-2019
Complete Date
28-02-2021
28-02-2021
Project No.
9610432
9610432
Type
APRC
APRC
Principal Investigator
Prof Julie Juan LI
Prof Julie Juan LI
Project Title
A Contingent View of Unequal Participation in Inter-firm Value Co-creation
A Contingent View of Unequal Participation in Inter-firm Value Co-creation
Start Date
29-01-2019
29-01-2019
Complete Date
31-01-2021
31-01-2021
Project No.
7200627
7200627
Type
StUp
StUp
Principal Investigator
Dr Jane SO
Dr Jane SO
Project Title
Money Scarcity Versus Time Scarcity Differentially Shape Self-value and Product Judgments
Money Scarcity Versus Time Scarcity Differentially Shape Self-value and Product Judgments
Start Date
07-03-2019
07-03-2019
Complete Date
31-03-2021
31-03-2021
Project No.
7200629
7200629
Type
StUp
StUp
Principal Investigator
Dr Jung Ju YU
Dr Jung Ju YU
Project Title
Brand Positioning through Product-line Design
Brand Positioning through Product-line Design
Start Date
11-04-2019
11-04-2019
Complete Date
30-04-2021
30-04-2021
Project No.
9048158
9048158
Type
ECS
ECS
Principal Investigator
Dr Jane Jeongin PARK
Dr Jane Jeongin PARK
Project Title
Mind Your Friends and Family: When Feeling Socially Connected Leads to Cognitive Laziness
Mind Your Friends and Family: When Feeling Socially Connected Leads to Cognitive Laziness
Start Date
01-07-2019
01-07-2019
Complete Date
31-08-2021
31-08-2021
Project No.
9048159
9048159
Type
ECS
ECS
Principal Investigator
Dr Jung Ju YU
Dr Jung Ju YU
Project Title
The Value of Information in Targeted Advertising
The Value of Information in Targeted Advertising
Start Date
01-07-2019
01-07-2019
Complete Date
31-07-2021
31-07-2021
Project No.
7005398
7005398
Type
SRG-Fd
SRG-Fd
Principal Investigator
Dr Hyewon CHO
Dr Hyewon CHO
Project Title
Be Nosy or Indifferent: Different Suggestions for a Salesperson Depending on Cultural Context
Be Nosy or Indifferent: Different Suggestions for a Salesperson Depending on Cultural Context
Start Date
01-09-2019
01-09-2019
Complete Date
31-08-2021
31-08-2021
Project No.
7005395
7005395
Type
SRG-Fd
SRG-Fd
Principal Investigator
Prof Julie Juan LI
Prof Julie Juan LI
Project Title
Ride the Tide: The Use of Advanced Technologies in Marketing Channels and its Effects on Channel Management
Ride the Tide: The Use of Advanced Technologies in Marketing Channels and its Effects on Channel Management
Start Date
01-09-2019
01-09-2019
Complete Date
31-08-2021
31-08-2021
Project No.
7005396
7005396
Type
SRG-Fd
SRG-Fd
Principal Investigator
Dr Xi LI
Dr Xi LI
Project Title
Consumer Inventory Management
Consumer Inventory Management
Start Date
01-09-2019
01-09-2019
Complete Date
31-08-2021
31-08-2021
Project No.
7005399
7005399
Type
SRG-Fd
SRG-Fd
Principal Investigator
Dr Joowon PARK
Dr Joowon PARK
Project Title
The 100 Calories Paradox: Dual Processing Model of Price
The 100 Calories Paradox: Dual Processing Model of Price
Start Date
01-09-2019
01-09-2019
Complete Date
31-08-2021
31-08-2021
Project No.
7005394
7005394
Type
SRG-Fd
SRG-Fd
Principal Investigator
Prof Zhilin YANG
Prof Zhilin YANG
Project Title
Corruption Distance, MNEs’ Strategies, and Entry Performance
Corruption Distance, MNEs’ Strategies, and Entry Performance
Start Date
01-09-2019
01-09-2019
Complete Date
31-08-2021
31-08-2021
Project No.
7005397
7005397
Type
SRG-Fd
SRG-Fd
Principal Investigator
Dr Huazhong ZHAO
Dr Huazhong ZHAO
Project Title
Where to Visit When New in Town? A Recommender System Based on Travelers’ Personal, Social and Locational Information
Where to Visit When New in Town? A Recommender System Based on Travelers’ Personal, Social and Locational Information
Start Date
01-09-2019
01-09-2019
Complete Date
31-08-2021
31-08-2021
Project Type
[ECS] - Early Career Scheme
[SRG] - CityU Strategic Research Grant
[SRG-Fd] - CityU Strategic Research Grant for unfunded GRF
[StUp] - CityU Start-up Grant for New Staff
[GRF] - RGC General Research Fund
[APRC] – CityU New Research Initiatives/Infrastructure Support from Central
[MFPRC] - CityU Internal Funds for PRC Grants
[NSFC] - The National Natural Science Foundation of China
[ECS] - Early Career Scheme
[SRG] - CityU Strategic Research Grant
[SRG-Fd] - CityU Strategic Research Grant for unfunded GRF
[StUp] - CityU Start-up Grant for New Staff
[GRF] - RGC General Research Fund
[APRC] – CityU New Research Initiatives/Infrastructure Support from Central
[MFPRC] - CityU Internal Funds for PRC Grants
[NSFC] - The National Natural Science Foundation of China
2018
Project No.
9048175
9048175
Type
ECS
ECS
Principal Investigator
Dr Chi WONG
Dr Chi WONG
Project Title
Perspective Flexibility Matters: The Effects of Cultural Syndromes on Attribution of Service Failure
Perspective Flexibility Matters: The Effects of Cultural Syndromes on Attribution of Service Failure
Start Date
01-07-2018
01-07-2018
Complete Date
31-12-2020
31-12-2020
Project No.
9042726
9042726
Type
GRF
GRF
Principal Investigator
Dr Chuoyan Maggie DONG
Dr Chuoyan Maggie DONG
Project Title
Inharmonious Reseller Rewards: The Impact of the Social Comparison of Rewards on Reseller Performance within Marketing Channels
Inharmonious Reseller Rewards: The Impact of the Social Comparison of Rewards on Reseller Performance within Marketing Channels
Start Date
01-07-2018
01-07-2018
Complete Date
31-12-2021
31-12-2021
Project No.
9042716
9042716
Type
GRF
GRF
Principal Investigator
Prof Zhilin YANG
Prof Zhilin YANG
Project Title
Best of Both Worlds: The Role of Supplier Influence Strategies in Customer Adoption of Innovations
Best of Both Worlds: The Role of Supplier Influence Strategies in Customer Adoption of Innovations
Start Date
01-07-2018
01-07-2018
Complete Date
31-12-2021
31-12-2021
Project No.
7005180
7005180
Type
SRG-Fd
SRG-Fd
Principal Investigator
Dr Xu ZHENG
Dr Xu ZHENG
Project Title
When It Is Good to Be Vague: The Strategic Use of Contract Ambiguity in Franchise Relationship Management
When It Is Good to Be Vague: The Strategic Use of Contract Ambiguity in Franchise Relationship Management
Start Date
01-09-2018
01-09-2018
Complete Date
31-08-2020
31-08-2020
Project No.
7200597
7200597
Type
StUp
StUp
Principal Investigator
Dr Hyewon CHO
Dr Hyewon CHO
Project Title
Gender Differences in Response to Cheap (vs. Expensive) Romantic Gifts
Gender Differences in Response to Cheap (vs. Expensive) Romantic Gifts
Start Date
05-09-2018
05-09-2018
Complete Date
30-09-2020
30-09-2020
Project No.
7200599
7200599
Type
StUp
StUp
Principal Investigator
Dr Jane Jeongin PARK
Dr Jane Jeongin PARK
Project Title
The Impact of Perceived Similarity of CSR (Corporate Social Responsibility) Activities on Consumer Decisions
The Impact of Perceived Similarity of CSR (Corporate Social Responsibility) Activities on Consumer Decisions
Start Date
20-09-2018
20-09-2018
Complete Date
30-09-2020
30-09-2020
Project No.
7005200
7005200
Type
SRG-Fd
SRG-Fd
Principal Investigator
Dr Yiyan Stella LI
Dr Yiyan Stella LI
Project Title
Jumping for Quality or Engaging for Social Benefits? Exploring the Promotional Strategies and Dynamic Effects for Reward-Based Crowdfunding
Jumping for Quality or Engaging for Social Benefits? Exploring the Promotional Strategies and Dynamic Effects for Reward-Based Crowdfunding
Start Date
01-10-2018
01-10-2018
Complete Date
30-09-2020
30-09-2020
Project No.
7005202
7005202
Type
SRG-Fd
SRG-Fd
Principal Investigator
Dr Xi LI
Dr Xi LI
Project Title
Big Data and Market Entry
Big Data and Market Entry
Start Date
01-10-2018
01-10-2018
Complete Date
30-09-2020
30-09-2020
Project No.
7005203
7005203
Type
SRG-Fd
SRG-Fd
Principal Investigator
Dr Huazhong ZHAO
Dr Huazhong ZHAO
Project Title
Status Leaders, Hubs, and Their Social Influence
Status Leaders, Hubs, and Their Social Influence
Start Date
01-10-2018
01-10-2018
Complete Date
30-09-2020
30-09-2020
Project Type
[ECS] - Early Career Scheme
[SRG] - CityU Strategic Research Grant
[SRG-Fd] - CityU Strategic Research Grant for unfunded GRF
[StUp] - CityU Start-up Grant for New Staff
[GRF] - RGC General Research Fund
[APRC] – CityU New Research Initiatives/Infrastructure Support from Central
[MFPRC] - CityU Internal Funds for PRC Grants
[NSFC] - The National Natural Science Foundation of China
[ECS] - Early Career Scheme
[SRG] - CityU Strategic Research Grant
[SRG-Fd] - CityU Strategic Research Grant for unfunded GRF
[StUp] - CityU Start-up Grant for New Staff
[GRF] - RGC General Research Fund
[APRC] – CityU New Research Initiatives/Infrastructure Support from Central
[MFPRC] - CityU Internal Funds for PRC Grants
[NSFC] - The National Natural Science Foundation of China
