2026
Jan-Jun
15-Jan-2026
Topic
Cool: What It Is, Why We Want It, and How It’s Changing Society
Cool: What It Is, Why We Want It, and How It’s Changing Society
Speaker
Prof. Caleb Warren,Robert A. Eckert Endowed Chair in Marketing Eller College of Management, University of Arizona
Prof. Caleb Warren,Robert A. Eckert Endowed Chair in Marketing Eller College of Management, University of Arizona
14-Jan-2026
Topic
Predicting Behaviors with Large Language Model (LLM)-Powered Digital Twins of Consumers
Predicting Behaviors with Large Language Model (LLM)-Powered Digital Twins of Consumers
Speaker
Prof. Shane Wang, Professor of Marketing Pamplin College of Business, Virginia Tech
Prof. Shane Wang, Professor of Marketing Pamplin College of Business, Virginia Tech
2025
Jul-Dec
Jan-Jun
05-Jun-2025
Topic
Are Exposure Bucks Worth It? Evidence from Instagram
Are Exposure Bucks Worth It? Evidence from Instagram
Speaker
Prof. Andrew Ching, Johns Hopkins University
Prof. Andrew Ching, Johns Hopkins University
26-May-2025
Topic
Dispensation-Unit Effect: The Effect of Dispensation Unit on Treatment Judgments
Dispensation-Unit Effect: The Effect of Dispensation Unit on Treatment Judgments
Speaker
Prof. Yangjie Gu, Associate Professor of Marketing, HEC Paris
Prof. Yangjie Gu, Associate Professor of Marketing, HEC Paris
21-May-2025
Topic
Communicating Attribute Importance under Competition
Communicating Attribute Importance under Competition
Speaker
Prof. Jungju Yu, Assistant Professor of Marketing, College of Business, KAIST
Prof. Jungju Yu, Assistant Professor of Marketing, College of Business, KAIST
08-May-2025
Topic
When Is Heterogeneity Actionable for Personalization?
When Is Heterogeneity Actionable for Personalization?
Speaker
Prof. Ron Berman, Associate Professor of Marketing, The Wharton School, University of Pennsylvania
Prof. Ron Berman, Associate Professor of Marketing, The Wharton School, University of Pennsylvania
30-Apr-2025
Topic
Content Provision on UGC Platforms
Content Provision on UGC Platforms
Speaker
Prof. Woochoel Shin, Brian R. Gamache Professor and Associate Professor of Marketing, Warrington College of Business, University of Florida
Prof. Woochoel Shin, Brian R. Gamache Professor and Associate Professor of Marketing, Warrington College of Business, University of Florida
23-Apr-2025
Topic
Your Request is My Command! How Conversational Styles Shape Consumer-AI Experiences
Your Request is My Command! How Conversational Styles Shape Consumer-AI Experiences
Speaker
Prof. Christian Hildebrand from University of St. Gallen
Prof. Christian Hildebrand from University of St. Gallen
15-Apr-2025
Topic
Intelligent Automation, Service Robots & AI: Implications for Firms, Markets & Society
Intelligent Automation, Service Robots & AI: Implications for Firms, Markets & Society
Speaker
Prof. Jochen Wirtz from National University of Singapore
Prof. Jochen Wirtz from National University of Singapore
14-Apr-2025
Topic
My Fair AI: Impact of Predictive Parity Policy in AI Content Recommendation Systems
My Fair AI: Impact of Predictive Parity Policy in AI Content Recommendation Systems
Speaker
Prof. Jeffrey Shulman from University of Washington
Prof. Jeffrey Shulman from University of Washington
09-Apr-2025
Topic
Take Caution in Using LLMs as Human Surrogates: Scylla Ex Machina
Take Caution in Using LLMs as Human Surrogates: Scylla Ex Machina
Speaker
Prof. DK Lee from Boston University
Prof. DK Lee from Boston University
26-Mar-2025
Topic
Consumers’ In-group Preference Enlarges When Seeking Healthcare for Mental Illness Versus Physical Illness
Consumers’ In-group Preference Enlarges When Seeking Healthcare for Mental Illness Versus Physical Illness
Speaker
Prof. Phyllis Xue Wang, Assistant Professor of Marketing, Renmin Business School, Renmin University of China
Prof. Phyllis Xue Wang, Assistant Professor of Marketing, Renmin Business School, Renmin University of China
07-Feb-2025
Topic
Meta-signals: A theory of communicative intent and impression formation
Meta-signals: A theory of communicative intent and impression formation
Speaker
Prof. Deborah Small, Adrian C. Israel Professor of Marketing, Yale School of Management
Prof. Deborah Small, Adrian C. Israel Professor of Marketing, Yale School of Management
15-Jan-2025
Topic
The Impact of Recommender Systems on Content Consumption and Production: Evidence from Field Experiments and Structural Modeling
The Impact of Recommender Systems on Content Consumption and Production: Evidence from Field Experiments and Structural Modeling
Speaker
Prof. Tat Chan, The Philip L. Siteman Professor of Marketing, Olin Business School, Washington University in St. Louis
Prof. Tat Chan, The Philip L. Siteman Professor of Marketing, Olin Business School, Washington University in St. Louis
08-Feb-2025
Topic
Sustainability and Strategic Differentiation in Unregulated Consumer Goods Markets
Sustainability and Strategic Differentiation in Unregulated Consumer Goods Markets
Speaker
Prof. Yewon Kim, Assistant Professor of Marketing, Stanford Graduate School of Business
Prof. Yewon Kim, Assistant Professor of Marketing, Stanford Graduate School of Business
2024
Jul-Dec
16-Aug-2024
Topic
The Lab Rat Effect: Why Do Humans Abhor Being a Test Subject for AI Machines
The Lab Rat Effect: Why Do Humans Abhor Being a Test Subject for AI Machines
Speaker
Prof. Edward Lai, Assistant Professor of Marketing, Hong Kong Polytechnic University
Prof. Edward Lai, Assistant Professor of Marketing, Hong Kong Polytechnic University
15-Aug-2024
Topic
Pricing Luxury Goods: Recent Development in Theory and Practice
Pricing Luxury Goods: Recent Development in Theory and Practice
Speaker
Prof. Z. John Zhang, Tsai Wan-Tsai Professor, The Wharton School of the University of Pennsylvania
Prof. Z. John Zhang, Tsai Wan-Tsai Professor, The Wharton School of the University of Pennsylvania
19-Jul-2024
Topic
Complementarity Neglect: When We Fail to Select AI Collaborators with Non-Overlapping Mistakes
Complementarity Neglect: When We Fail to Select AI Collaborators with Non-Overlapping Mistakes
Speaker
Prof. Meng Zhu, Professor of Marketing, Virginia Tech
Prof. Meng Zhu, Professor of Marketing, Virginia Tech
Jan-Jun
07-Jun-2024
Topic
Power In the Eye of the Beholder? Marketplace Outcomes in Ingroup/Outgroup Perceptions
Power In the Eye of the Beholder? Marketplace Outcomes in Ingroup/Outgroup Perceptions
Speaker
Prof. Nancy Wong, Professor of Consumer Science, University of Wisconsin
Prof. Nancy Wong, Professor of Consumer Science, University of Wisconsin
04-Jun-2024
Topic
Religion and Preventive Care: The Role of God Belief and Message Framing
Religion and Preventive Care: The Role of God Belief and Message Framing
Speaker
Prof. Carlos Torelli, Professor of Business Administration, University of Illinois Urbana-Champaign
Prof. Carlos Torelli, Professor of Business Administration, University of Illinois Urbana-Champaign
29-May-2024
Topic
Learning from Online Ratings
Learning from Online Ratings
Speaker
Prof. Xiang Hui, Assistant Professor of Marketing, Washington University in St.Louis
Prof. Xiang Hui, Assistant Professor of Marketing, Washington University in St.Louis
27-May-2024
Topic
Does Human-algorithm Feedback Loop Lead To Error Propagation? Evidence from Zillow's Zestimate
Does Human-algorithm Feedback Loop Lead To Error Propagation? Evidence from Zillow's Zestimate
Speaker
Prof. Meng Liu, Assistant Professor of Marketing, Washington University in St.Louis
Prof. Meng Liu, Assistant Professor of Marketing, Washington University in St.Louis
24-Apr-2024
Topic
To imitate or to innovate: a tale of NFTs
To imitate or to innovate: a tale of NFTs
Speaker
Prof Hui Li, Professor of Marketing, HKU Business School
Prof Hui Li, Professor of Marketing, HKU Business School
17-Apr-2024
Topic
Haptics and Ownership Theory
Haptics and Ownership Theory
Speaker
Prof Joann Peck, Professor of MarketingUniversity of Wisconsin-Madison
Prof Joann Peck, Professor of MarketingUniversity of Wisconsin-Madison
10-Apr-2024
Topic
The Spillover Effects of Copycat Apps and App Platform Governance
The Spillover Effects of Copycat Apps and App Platform Governance
Speaker
Prof. Nan Li, Assistant Professor of Marketing, Tongji University
Prof. Nan Li, Assistant Professor of Marketing, Tongji University
9-Apr-2024
Topic
Competitive Model Selection in Algorithmic Targeting
Competitive Model Selection in Algorithmic Targeting
Speaker
Prof. Ganesh Iyer, Edgar F. Kaiser, Professor of Business Administration, Haas School of Business, University of California at Berkeley
Prof. Ganesh Iyer, Edgar F. Kaiser, Professor of Business Administration, Haas School of Business, University of California at Berkeley
22-Mar-2024
Topic
Consumer Search and Product Line Length: The Role of the Consumer Distribution
Consumer Search and Product Line Length: The Role of the Consumer Distribution
Speaker
Prof. Dmitri Kuksov, Ashbel Smith Professor and Professor of Marketing, The University of Texas at Dallas
Prof. Dmitri Kuksov, Ashbel Smith Professor and Professor of Marketing, The University of Texas at Dallas
20-Mar-2024
Topic
Product Search, Sourcing and Curation in Live-Commerce: Evidence from a Quasi-Experiment
Product Search, Sourcing and Curation in Live-Commerce: Evidence from a Quasi-Experiment
Speaker
Prof. Chu (Ivy) Dang, Assistant Professor of Marketing, The University of Hong Kong
Prof. Chu (Ivy) Dang, Assistant Professor of Marketing, The University of Hong Kong
28-Feb-2024
Topic
Decision-Induced Preference Modulation: An Inference Account and the Differential Impact of Choose versus Reject Framing
Decision-Induced Preference Modulation: An Inference Account and the Differential Impact of Choose versus Reject Framing
Speaker
Prof Adelle Xue Yang, Assistant Professor of Marketing, National University of Singapore
Prof Adelle Xue Yang, Assistant Professor of Marketing, National University of Singapore
31-Jan-2024
Topic
Segmenting Consumer Location-Product Preferences for Assortment Localization
Segmenting Consumer Location-Product Preferences for Assortment Localization
Speaker
Prof. Jia Liu, Associate Professor of Marketing, HKUST Business School, The Hong Kong University of Science and Technology
Prof. Jia Liu, Associate Professor of Marketing, HKUST Business School, The Hong Kong University of Science and Technology
24-Jan-2024
Topic
Implicit Product Claims: The Role of Motivated Beliefs
Implicit Product Claims: The Role of Motivated Beliefs
Speaker
Prof. Anthony Dukes, Robert E. Brooker Chair in Marketing, Professor of Marketing, USC Marshall School of Business
Prof. Anthony Dukes, Robert E. Brooker Chair in Marketing, Professor of Marketing, USC Marshall School of Business
2023
Jul-Dec
19-Dec-2023
Topic
AI for social good: A behavioral science perspective on opportunities and challenges for ethical AI
AI for social good: A behavioral science perspective on opportunities and challenges for ethical AI
Speaker
Prof. Chiara Longoni, Associate Professor, Bocconi University
Prof. Chiara Longoni, Associate Professor, Bocconi University
13-Dec-2023
Topic
Co-Authoring the Consumer Journey – An Integrated Hidden Markov and Topic Model
Co-Authoring the Consumer Journey – An Integrated Hidden Markov and Topic Model
Speaker
Prof. Alice Li, Associate Professor, Ohio State University
Prof. Alice Li, Associate Professor, Ohio State University
12-Dec-2023
Topic
Beyond Franchisor Disclosure: The Impact of Communication and Governance on Franchise Growth
Beyond Franchisor Disclosure: The Impact of Communication and Governance on Franchise Growth
Speaker
Prof. Jeff Jianfeng Wang, Associate Professor, Monash University
Prof. Jeff Jianfeng Wang, Associate Professor, Monash University
29-Nov-2023
Topic
Getting to “Yeah”: How Conversational Pausing Shapes Consumer Perceptions
Getting to “Yeah”: How Conversational Pausing Shapes Consumer Perceptions
Speaker
Prof. Grant Packard, Associate Professor, Schulich School, York University
Prof. Grant Packard, Associate Professor, Schulich School, York University
25-Oct-2023
Topic
Private Sector Spillovers from A Government-Sponsored Centralized Procurement Policy: A Field Study
Private Sector Spillovers from A Government-Sponsored Centralized Procurement Policy: A Field Study
Speaker
Prof. Jingcun Cao, Assistant Professor, HKU
Prof. Jingcun Cao, Assistant Professor, HKU
17-Oct-2023
Topic
Publishing in JMR + Theories-in-Use Workshop
Publishing in JMR + Theories-in-Use Workshop
Speaker
Prof. Kapil Tuli, Lee Kong Chian Professor of Marketing, Singapore Management University
Prof. Kapil Tuli, Lee Kong Chian Professor of Marketing, Singapore Management University
18-Sep-2023
Topic
Consumer Reactions to Offshoring: A Social Contract Account
Consumer Reactions to Offshoring: A Social Contract Account
Speaker
Prof. Christoph Fuchs, The Chair of Marketing at the Department of Marketing and International Business, University of Vienna, Vienna, Austria
Prof. Christoph Fuchs, The Chair of Marketing at the Department of Marketing and International Business, University of Vienna, Vienna, Austria
11-Sep-2023
Topic
Talking without Speaking, Hearing without Listening: Social Media and Court Decision
Talking without Speaking, Hearing without Listening: Social Media and Court Decision
Speaker
Prof. Haitao (Tony) Cui, Deputy Associate Dean for Global DBA Program, Ecolab-Pierson Grieve Chair in International Marketing, Professor of Marketing Carlson School of Management, University of Minnesota
Prof. Haitao (Tony) Cui, Deputy Associate Dean for Global DBA Program, Ecolab-Pierson Grieve Chair in International Marketing, Professor of Marketing Carlson School of Management, University of Minnesota
Jan-Jun
28-Jun-2023
Topic
Artificial Intelligence Analyst and Individual Investor Activities: Empirical Evidence from Mutual Fund Investment
Artificial Intelligence Analyst and Individual Investor Activities: Empirical Evidence from Mutual Fund Investment
Speaker
Dr. Siliang (Jack) Tong, Assistant Professor of Information Technology & Operations Management Nanyang Business School, Nanyang Technological University
Dr. Siliang (Jack) Tong, Assistant Professor of Information Technology & Operations Management Nanyang Business School, Nanyang Technological University
15-May-2023
Topic
Marketing Science Research with Social Implications
Marketing Science Research with Social Implications
Speaker
Dr. Yuxin Chen, Dean of Business, Director of NYU Shanghai CBER, Distinguished Global Professor of Business, NYU Shanghai; Global Network Professor, NYU
Dr. Yuxin Chen, Dean of Business, Director of NYU Shanghai CBER, Distinguished Global Professor of Business, NYU Shanghai; Global Network Professor, NYU
9-May-2023
Topic
Search Prominence in a Distribution Channel
Search Prominence in a Distribution Channel
Speaker
Dr. Yi Zhu, Associate Professor of Marketing, Mary and Jim Lawrence Fellow Carlson School of Management, University of Minnesota
Dr. Yi Zhu, Associate Professor of Marketing, Mary and Jim Lawrence Fellow Carlson School of Management, University of Minnesota
25-Apr-2023
Topic
The drivers and outcomes of online community participation: a meta-analysis
The drivers and outcomes of online community participation: a meta-analysis
Speaker
Miss Jing Niu, Visiting Assistant Professor Candidate, HEC Paris, France
Miss Jing Niu, Visiting Assistant Professor Candidate, HEC Paris, France
21-Apr-2023
Topic
The Token-Effort Effect: How Minimal Redemption Effort Increases Price Promotion Effectiveness Over Straight Discounts
The Token-Effort Effect: How Minimal Redemption Effort Increases Price Promotion Effectiveness Over Straight Discounts
Speaker
Dr. Kuangjie Zhang, Associate Professor of Marketing Nanyang Business School, Nanyang Technological University
Dr. Kuangjie Zhang, Associate Professor of Marketing Nanyang Business School, Nanyang Technological University
18-Apr-2023
Topic
A Novel Crowdsourcing Approach for Improving the Information Ecosystem
A Novel Crowdsourcing Approach for Improving the Information Ecosystem
Speaker
Dr. Yu Ding, Assistant Professor of Marketing Stanford Graduate School of Business, Stanford University
Dr. Yu Ding, Assistant Professor of Marketing Stanford Graduate School of Business, Stanford University
24-Mar-2023
Topic
Contextual Set-Based Music Recommendations Using Interlocked Hypergraph Convolutional Neural Networks
Contextual Set-Based Music Recommendations Using Interlocked Hypergraph Convolutional Neural Networks
Speaker
Dr. Yang LI, Associate Professor of Marketing, Cheung Kong Graduate School of Business
Dr. Yang LI, Associate Professor of Marketing, Cheung Kong Graduate School of Business
23-Mar-2023
Topic
Choosing More Food for Others
Choosing More Food for Others
Speaker
Dr. Peggy Liu, Ben L. Fryrear Chair in Marketing and Associate Professor of Business Administration Joseph M. Katz Graduate School of Business, University of Pittsburgh
Dr. Peggy Liu, Ben L. Fryrear Chair in Marketing and Associate Professor of Business Administration Joseph M. Katz Graduate School of Business, University of Pittsburgh
20-Mar-2023
Topic
Seeking Demarcation: Social Crowding and Consumer Preference for Color Contrast
Seeking Demarcation: Social Crowding and Consumer Preference for Color Contrast
Speaker
Prof. Echo Wan, Professor of Marketing, Director, Institute of Behavioural and Decision Science HKU Business School, University of Hong Kong
Prof. Echo Wan, Professor of Marketing, Director, Institute of Behavioural and Decision Science HKU Business School, University of Hong Kong
15-Mar-2023
Topic
The Effects of Coupon Incentives on Children’s Healthy Choices in a Developing Economy
The Effects of Coupon Incentives on Children’s Healthy Choices in a Developing Economy
Speaker
Dr. Szu-chi Huang Associate Professor of Marketing and R. Michael Shanahan Faculty Scholar Faculty Lead for Student Inclusion Stanford Graduate School of Business, Stanford University
Dr. Szu-chi Huang Associate Professor of Marketing and R. Michael Shanahan Faculty Scholar Faculty Lead for Student Inclusion Stanford Graduate School of Business, Stanford University
6-Mar-2023
Topic
Cultural Differences in Idealism versus Pragmatism: Role of Perceived Resource Scarcity
Cultural Differences in Idealism versus Pragmatism: Role of Perceived Resource Scarcity
Speaker
Dr. Sharon Ng, Professor of Marketing, Head of the Division of Marketing Nanyang Business School, Nanyang Technological University
Dr. Sharon Ng, Professor of Marketing, Head of the Division of Marketing Nanyang Business School, Nanyang Technological University
2-Mar-2023
Topic
In-Feed Advertising Performance in Recommendation Versus Subscription Channels
In-Feed Advertising Performance in Recommendation Versus Subscription Channels
Speaker
Dr. Mengzhou (Austin) ZHUANG, Assistant Professor of Marketing HKU Business School, University of Hong Kong
Dr. Mengzhou (Austin) ZHUANG, Assistant Professor of Marketing HKU Business School, University of Hong Kong
13-Feb-2023
Topic
L’Art pour l’Art: Experiencing Art Reduces the Desire for Luxury Goods
L’Art pour l’Art: Experiencing Art Reduces the Desire for Luxury Goods
Speaker
Dr. Alison Jing Xu, Associate Professor, University of Minnesota/University of Hong Kong [visiting]
Dr. Alison Jing Xu, Associate Professor, University of Minnesota/University of Hong Kong [visiting]
2022
Jul-Dec
6-Dec-2022
Topic
Learning to Create on Content-Sharing Platforms
Learning to Create on Content-Sharing Platforms
Speaker
Ms Wensi Zhang, Marshall School of Business, University of Southern California
Ms Wensi Zhang, Marshall School of Business, University of Southern California
2-Dec-2022
Topic
Information Asymmetry in the Crowdfunding Markets - Entrepreneurial Disincentives, Local Bias and Cheap Talk
Information Asymmetry in the Crowdfunding Markets - Entrepreneurial Disincentives, Local Bias and Cheap Talk
Speaker
Dr. Jian Ni, Associate Professor, Carey Business School and Department of Economics, Johns Hopkins University
Dr. Jian Ni, Associate Professor, Carey Business School and Department of Economics, Johns Hopkins University
29-Nov-2022
Topic
First Week Human, Second Week Algorithm: Curation Source Advertising for Breadth-Then-Depth Selling
First Week Human, Second Week Algorithm: Curation Source Advertising for Breadth-Then-Depth Selling
Speaker
Mr Han Chen, PhD Candidate, Fox School of Business, Temple University
Mr Han Chen, PhD Candidate, Fox School of Business, Temple University
22-Nov-2022
Topic
Product Development and Platform Design
Product Development and Platform Design
Speaker
Mr Wei Lu, PhD Candidate, Rotman School of Management, University of Toronto
Mr Wei Lu, PhD Candidate, Rotman School of Management, University of Toronto
29-Sep-2022
Topic
The Mnemonomics of Contractual Screening
The Mnemonomics of Contractual Screening
Speaker
Prof. Liang GUO, Professor of Marketing, CUHK Business School, Chinese University of Hong Kong
Prof. Liang GUO, Professor of Marketing, CUHK Business School, Chinese University of Hong Kong
Jan-Jun
11-May-2022
Topic
Identifying and Mitigating the Unintended Consequences of Raising Awareness of Algorithmic Bias
Identifying and Mitigating the Unintended Consequences of Raising Awareness of Algorithmic Bias
Speaker
Dr. Yang Yang, JCPenney Professor, Assistant Professor, Warrington College of Business, University of Florida
Dr. Yang Yang, JCPenney Professor, Assistant Professor, Warrington College of Business, University of Florida
29-Apr-2022
Topic
Mitigating Climate Risks using Disclosure Strategies: A Machine Learning Approach
Mitigating Climate Risks using Disclosure Strategies: A Machine Learning Approach
Speaker
Professor Alok R. Saboo, Taylor E. Little Jr. Professor of Marketing, J. Mack Robinson College of Business, Georgia State University
Professor Alok R. Saboo, Taylor E. Little Jr. Professor of Marketing, J. Mack Robinson College of Business, Georgia State University
26-Apr-2022
Topic
Potential and Pitfalls of Mobile Location Data
Potential and Pitfalls of Mobile Location Data
Speaker
Professor David Schweidel, Rebecca Cheney McGreevy Endowed Chair in Marketing, Goizueta Business School, Emory University
Professor David Schweidel, Rebecca Cheney McGreevy Endowed Chair in Marketing, Goizueta Business School, Emory University
22-Apr-2022
Topic
What Happens When Platforms Disclose the Purchase History of Product Reviews?
What Happens When Platforms Disclose the Purchase History of Product Reviews?
Speaker
Professor Yong Liu, Robert A. Eckert Endowed Chair in Marketing, Eller College of Management, University of Arizona
Professor Yong Liu, Robert A. Eckert Endowed Chair in Marketing, Eller College of Management, University of Arizona
20-Apr-2022
Topic
The Role of Advertising in High-Tech Medical Procedures: Evidence from Robotic Surgeries
The Role of Advertising in High-Tech Medical Procedures: Evidence from Robotic Surgeries
Speaker
Professor Tongil Kim, Assistant Professor of Marketing, University of Texas at Dallas
Professor Tongil Kim, Assistant Professor of Marketing, University of Texas at Dallas
12-Apr-2022
Topic
Debunking Misinformation in Advertising
Debunking Misinformation in Advertising
Speaker
Professor Tong Guo, Assistant Professor of Marketing, Duke University
Professor Tong Guo, Assistant Professor of Marketing, Duke University
18-Feb-2022
Topic
Combating Fake News: A Consumer Psychology Perspective
Combating Fake News: A Consumer Psychology Perspective
Speaker
Professor Gita V. Johar, Meyer Feldberg Professor of Business, Columbia Business School, Columbia University
Professor Gita V. Johar, Meyer Feldberg Professor of Business, Columbia Business School, Columbia University
11-Feb-2022
Topic
It Just “Feels” Right : Sensory Verbs, Mental Simulation and Online Review Helpfulness
It Just “Feels” Right : Sensory Verbs, Mental Simulation and Online Review Helpfulness
Speaker
Professor Haipeng Allan Chen, Professor, Gatton Endowed Chair in Marketing, Gatton College of Business and Economics, University of Kentucky
Professor Haipeng Allan Chen, Professor, Gatton Endowed Chair in Marketing, Gatton College of Business and Economics, University of Kentucky
26-Jan-2022
Topic
What Makes People Cool?
What Makes People Cool?
Speaker
Dr. Caleb WARREN, Susan and Philip Hagenah Associate Professor of Marketing, Eller College of Management, University of Arizona
Dr. Caleb WARREN, Susan and Philip Hagenah Associate Professor of Marketing, Eller College of Management, University of Arizona
19-Jan-2022
Topic
How Linguistic Framing Influences Responses to Crowdfunding Appeals
How Linguistic Framing Influences Responses to Crowdfunding Appeals
Speaker
Dr Lei SU, Associate Professor, Hong Kong Baptist University
Dr Lei SU, Associate Professor, Hong Kong Baptist University
2021
Oct-Dec
24-Nov-2021
Topic
Finding the Sweet Spot: Ad Targeting on Streaming Media
Finding the Sweet Spot: Ad Targeting on Streaming Media
Speaker
Prof. Puneet Manchanda Professor of Marketing Ross School of Business University of Michigan
Prof. Puneet Manchanda Professor of Marketing Ross School of Business University of Michigan
17-Nov-2021
Topic
Banking Happiness
Banking Happiness
Speaker
Prof. Leonard LEE Professor of Marketing NUS Business School, National University of Singapore
Prof. Leonard LEE Professor of Marketing NUS Business School, National University of Singapore
3-Nov-2021
Topic
Detecting Routines in Ride-sharing: Implications for Customer Management
Detecting Routines in Ride-sharing: Implications for Customer Management
Speaker
Dr. Ryan DEW, Assistant Professor, Wharton School of the University of Pennsylvania, USA
Dr. Ryan DEW, Assistant Professor, Wharton School of the University of Pennsylvania, USA
18-Oct-2021
Topic
The Accuracy of News
The Accuracy of News
Speaker
Mr Chutian Wang, PhD Candidate, University of Maryland, College Park, USA
Mr Chutian Wang, PhD Candidate, University of Maryland, College Park, USA
13-Oct-2021
Topic
Inference and Impact of Category Captaincy
Inference and Impact of Category Captaincy
Speaker
Ms Xinrong Zhu, PhD Candidate, University of Wisconsin-Madison, USA
Ms Xinrong Zhu, PhD Candidate, University of Wisconsin-Madison, USA
11-Oct-2021
Topic
Digital Content Creation: An Analysis of the Impact of Recommendation Systems
Digital Content Creation: An Analysis of the Impact of Recommendation Systems
Speaker
Mr. Kun Qian, PhD Candidate, The University of Texas at Dallas, USA
Mr. Kun Qian, PhD Candidate, The University of Texas at Dallas, USA
6-Oct-2021
Topic
Implications of Revenue Models and Technology for Content Moderation Strategies
Implications of Revenue Models and Technology for Content Moderation Strategies
Speaker
Mr. Yi Liu, PhD Candidate, Wharton School, University of Pennsylvania, USA
Mr. Yi Liu, PhD Candidate, Wharton School, University of Pennsylvania, USA
4-Oct-2021
Topic
Product2Vec: Understanding Product-Level Competition Using Representation Learning
Product2Vec: Understanding Product-Level Competition Using Representation Learning
Speaker
Ms Fanglin Chen, PhD Candidate, Stern School of Business, New York University, USA
Ms Fanglin Chen, PhD Candidate, Stern School of Business, New York University, USA
Jul-Sep
27-Sep-2021
Topic
Seller-Initiated Consumer Financing and Consumer Sales-Finance Conflicts
Seller-Initiated Consumer Financing and Consumer Sales-Finance Conflicts
Speaker
Miss Chenchen Di, PhD Candidate, University of Illinois Urbana-Champaign, IL, USA
Miss Chenchen Di, PhD Candidate, University of Illinois Urbana-Champaign, IL, USA
Apr-Jun
8-Apr-2021
Topic
The Impact of Gig Economy on Product Quality:Evidence from Ride-sharing and Restaurant Quality
The Impact of Gig Economy on Product Quality:Evidence from Ride-sharing and Restaurant Quality
Speaker
Mr. Minkyu Shin, PhD Candidate, Yale School of Management
Mr. Minkyu Shin, PhD Candidate, Yale School of Management
Jan-Mar
26-Mar-2021
Topic
When Virtual Reality (VR) Backfires on Reality:VR Reduces High Sensation Seekers’ Desire for Stimulation
When Virtual Reality (VR) Backfires on Reality:VR Reduces High Sensation Seekers’ Desire for Stimulation
Speaker
Miss JUN Youjung, PhD Candidate, Columbia Business School
Miss JUN Youjung, PhD Candidate, Columbia Business School
22-Mar-2021
Topic
Conversational Dynamics: When Does Employee Language Matter?
Conversational Dynamics: When Does Employee Language Matter?
Speaker
Dr. Yang Li, Associate Professor of Marketing, Cheung Kong Graduate School of Business (CKGSB)
Dr. Yang Li, Associate Professor of Marketing, Cheung Kong Graduate School of Business (CKGSB)
15-Mar-2021
Topic
Motivation from an Experiential (vs.Material) Product Focus
Motivation from an Experiential (vs.Material) Product Focus
Speaker
Miss Sarah Lim, PhD Candidate, S.C.Johnson School of Management, Cornell University
Miss Sarah Lim, PhD Candidate, S.C.Johnson School of Management, Cornell University
10-Mar-2021
Topic
Sunk Cost Bias and Time Inconsistency: A Strategic Analysis of Pricing Decisions
Sunk Cost Bias and Time Inconsistency: A Strategic Analysis of Pricing Decisions
Speaker
Prof. Sanjay Jain, Professor and O.P. Jindal Distinguished Chair in Marketing, University of Texas at Dallas
Prof. Sanjay Jain, Professor and O.P. Jindal Distinguished Chair in Marketing, University of Texas at Dallas
9-Mar-2021
Topic
Beyond the Plastics: The Effects of Plastic Bag Bans On Consumer Shopping Behaviors
Beyond the Plastics: The Effects of Plastic Bag Bans On Consumer Shopping Behaviors
Speaker
Miss Man Xie, PhD Candidate, Warrington College of Business Administration, University of Florida
Miss Man Xie, PhD Candidate, Warrington College of Business Administration, University of Florida
3-Mar-2021
Topic
Phone and Self: How Smartphone Use Increases Uniqueness Seeking
Phone and Self: How Smartphone Use Increases Uniqueness Seeking
Speaker
Miss SONG Eunyoung (Camilla), PhD Candidate, Warrington College of Business Administration, University of Florida
Miss SONG Eunyoung (Camilla), PhD Candidate, Warrington College of Business Administration, University of Florida
25-Feb-2021
Topic
Algorithmic Price discrimination under Consumer Inspection
Algorithmic Price discrimination under Consumer Inspection
Speaker
Dr. XU Zibin, Assistant Professor of Marketing, Antai College, Shanghai Jiao Tong University
Dr. XU Zibin, Assistant Professor of Marketing, Antai College, Shanghai Jiao Tong University
19-Feb-2021
Topic
CRM and AI in Time of Crisis
CRM and AI in Time of Crisis
Speaker
Dr. Michelle Lu, Assistant Professor of Marketing, Desautels Faculty of Management, McGill University
Dr. Michelle Lu, Assistant Professor of Marketing, Desautels Faculty of Management, McGill University
20-Jan-2021
Topic
On-Demand Services and Product Line Design
On-Demand Services and Product Line Design
Speaker
Dr. Bing Jing, Associate Professor of Marketing, Cheung Kong Graduate School of Business
Dr. Bing Jing, Associate Professor of Marketing, Cheung Kong Graduate School of Business
2020
Oct-Dec
16-Dec-2020
Topic
Numerical Judgment as a Function of Psychological Distance
Numerical Judgment as a Function of Psychological Distance
Speaker
Dr. Dengfeng Yan, Associate Professor of Marketing, NYU Shanghai
Dr. Dengfeng Yan, Associate Professor of Marketing, NYU Shanghai
15-Oct-2020
Topic
Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes
Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes
Speaker
Miss Ishita CHAKRABORTY, PhD candidate, Yale University
Miss Ishita CHAKRABORTY, PhD candidate, Yale University
Jul-Sep
17-Sep-2020
Topic
Better Together: How Clustering Can Attenuate Hedonic Decline
Better Together: How Clustering Can Attenuate Hedonic Decline
Speaker
Mr. CHEN Jinjie, PhD candidate, Carlson School of Management, University of Minnesota
Mr. CHEN Jinjie, PhD candidate, Carlson School of Management, University of Minnesota
10-Sep-2020
Topic
Alexa, I Want It Now: How Conversational AI Agents Shape Consumer Decisions
Alexa, I Want It Now: How Conversational AI Agents Shape Consumer Decisions
Speaker
Mr. PARK Sang Kyu, PhD candidate, Warrington College of Business, University of Florida
Mr. PARK Sang Kyu, PhD candidate, Warrington College of Business, University of Florida
03-Sep-2020
Topic
Machine Learning from Success: How Similarity Networks Help to Design Winning Projects in Crowdfunding?
Machine Learning from Success: How Similarity Networks Help to Design Winning Projects in Crowdfunding?
Speaker
Mr. HONG Jihoon, PhD candidate, Marshall School of Business, University of Southern California
Mr. HONG Jihoon, PhD candidate, Marshall School of Business, University of Southern California
01-Sep-2020
Topic
Do Spoilers Really Spoil? Using Topic Modeling to Measure the Effect of Spoiler Reviews on Box Office Revenue
Do Spoilers Really Spoil? Using Topic Modeling to Measure the Effect of Spoiler Reviews on Box Office Revenue
Speaker
Mr. RYOO Jun Hyun Joseph, PhD candidate, Ivey Business School, University of Western Ontario
Mr. RYOO Jun Hyun Joseph, PhD candidate, Ivey Business School, University of Western Ontario
26-Aug-2020
Topic
Analysing Mergers from a Customer Perspective: Reconciling Promises with Empirical Evidence
Analysing Mergers from a Customer Perspective: Reconciling Promises with Empirical Evidence
Speaker
Prof. Kapil Tuli, Lee Kong Chian Professor of Marketing, Singapore Management University
Prof. Kapil Tuli, Lee Kong Chian Professor of Marketing, Singapore Management University
19-Aug-2020
Topic
Happiness Begets Money: Emotion and Engagement in Live Streaming
Happiness Begets Money: Emotion and Engagement in Live Streaming
Speaker
Dr. Dai Yao, Assistant Professor of Marketing, National University of Singapore Business School
Dr. Dai Yao, Assistant Professor of Marketing, National University of Singapore Business School
14-Aug-2020
Topic
Product Form Strategy: Selling Systems versus Components in Industrial Markets
Product Form Strategy: Selling Systems versus Components in Industrial Markets
Speaker
Prof. Mrinal Ghosh, Professor of Marketing, University of Arizona
Prof. Mrinal Ghosh, Professor of Marketing, University of Arizona
08-Jul-2020
Topic
Buyer-Seller in B2B Markets
Buyer-Seller in B2B Markets
Speaker
Dr. Alok Kumar, Associate Professor, University of Nebraska-Lincoln
Dr. Alok Kumar, Associate Professor, University of Nebraska-Lincoln
Apr-Jun
24-Jun-2020
Topic
Can Gamification Change Behavior, and How?
Can Gamification Change Behavior, and How?
Speaker
Dr. Yitian (Sky) Liang, Associate Professor, Tsinghua University
Dr. Yitian (Sky) Liang, Associate Professor, Tsinghua University
17-Jun-2020
Topic
Converging vs. Diverging: The Effect of Visual Representation of Goal Structure on Financial Decisions
Converging vs. Diverging: The Effect of Visual Representation of Goal Structure on Financial Decisions
Speaker
Prof Min Zhao, Associate Professor, Boston College
Prof Min Zhao, Associate Professor, Boston College
10-Jun-2020
Topic
Stick to My Guns: The Impact of Crowding on Consumer Attitude Persistence
Stick to My Guns: The Impact of Crowding on Consumer Attitude Persistence
Speaker
Dr. Sophie Fan, Assistant Professor, HKUST
Dr. Sophie Fan, Assistant Professor, HKUST
03-Jun-2020
Topic
Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation
Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation
Speaker
Dr. He (Michael) Jia, Assistant Professor, University of Hong Kong
Dr. He (Michael) Jia, Assistant Professor, University of Hong Kong
27-May-2020
Topic
Decomposing the Impact of Movie Release Gap in International Markets: Evidence from China
Decomposing the Impact of Movie Release Gap in International Markets: Evidence from China
Speaker
Dr. Qi Sun, Associate Professor, Shanghai University of Finance and Economics
Dr. Qi Sun, Associate Professor, Shanghai University of Finance and Economics
20-May-2020
Topic
COVID-19 Pandemic: Social Distancing, Public Policy, and Market Response
COVID-19 Pandemic: Social Distancing, Public Policy, and Market Response
Speaker
Dr. Krista J. Li, Assistant Professor, Kelley School of Business, Indiana University
Dr. Krista J. Li, Assistant Professor, Kelley School of Business, Indiana University
Jan-Mar
No seminar
2019
Oct-Dec
10-Oct-2019
Topic
Impact of Market Structure on Regulatory Enforcement: Evidence from Online Censorship in China
Impact of Market Structure on Regulatory Enforcement: Evidence from Online Censorship in China
Speaker
Ms. LIU Zhenqi, PhD candidate, Department of Economics, University of Pennsylvania
Ms. LIU Zhenqi, PhD candidate, Department of Economics, University of Pennsylvania
Jul-Sep
23-Sep-2019
Topic
Feast or Famine?” The Impact of Vice Magnitude on the Attractiveness of Vice-Virtue Bundles
Feast or Famine?” The Impact of Vice Magnitude on the Attractiveness of Vice-Virtue Bundles
Speaker
Mr. Mustafa KARATAS, PhD candidate, Koç University Graduate School of Business, Turkey
Mr. Mustafa KARATAS, PhD candidate, Koç University Graduate School of Business, Turkey
12-Sep-2019
Topic
Easy to Justify Your Want Choice: Comparing the Influence of a Social Norm and an Individual Example
Easy to Justify Your Want Choice: Comparing the Influence of a Social Norm and an Individual Example
Speaker
Mr. YANG Zheshuai, PhD candidate, NUS Business School, National University of Singapore
Mr. YANG Zheshuai, PhD candidate, NUS Business School, National University of Singapore
11-Sep-2019
Topic
Digitization and Distribution: the Ends Against the Middle
Digitization and Distribution: the Ends Against the Middle
Speaker
Mr. YANG Joonhyuk, PhD candidate, Kellogg School of Management, Northwestern University
Mr. YANG Joonhyuk, PhD candidate, Kellogg School of Management, Northwestern University
Apr-Jun
No seminar
Jan-Mar
No seminar
2018
Oct-Dec
28-Oct-2018
Topic
“Dislike Me, But Like My Dog”: Toward A Process-Transfer Model of the Endorser Effect
“Dislike Me, But Like My Dog”: Toward A Process-Transfer Model of the Endorser Effect
Speaker
Dr. WONG Chi, Vincent, PhD candidate, Assistant Professor, Lingnan University, Hong Kong
Dr. WONG Chi, Vincent, PhD candidate, Assistant Professor, Lingnan University, Hong Kong
22-Oct-2018
Topic
Scalpers: When “How Many” Is the Question
Scalpers: When “How Many” Is the Question
Speaker
Ms. Chenxi LAIO, PhD candidate, Naveen Jindal School of Management, University of Texas at Dallas
Ms. Chenxi LAIO, PhD candidate, Naveen Jindal School of Management, University of Texas at Dallas
5-Oct-2018
Topic
The Influence of Disease Cues on Consumer Preferences: An Evolutionary Perspective
The Influence of Disease Cues on Consumer Preferences: An Evolutionary Perspective
Speaker
Ms. Yunhui HUANG, PhD candidate, School of Business and Management, HKUST
Ms. Yunhui HUANG, PhD candidate, School of Business and Management, HKUST
Jul-Sep
19-Sep-2018
Topic
Using Augmented Reality to Enable Virtual Product Sampling in Offline and Online Retail
Using Augmented Reality to Enable Virtual Product Sampling in Offline and Online Retail
Speaker
Mr. Yong Chin TAN, PhD candidate, Lee Kong Chian School of Business, Singapore Management University
Mr. Yong Chin TAN, PhD candidate, Lee Kong Chian School of Business, Singapore Management University
17-Sep-2018
Topic
Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior
Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior
Speaker
Ms. Wai Lung, Eugina LEUNG, PhD candidate, Rotterdam School of Management, Erasmus University
Ms. Wai Lung, Eugina LEUNG, PhD candidate, Rotterdam School of Management, Erasmus University
10-Sep-2018
Topic
Geographic Sub‐branding via Manufacture Location: How does “Made in” Change Your Purchase?
Geographic Sub‐branding via Manufacture Location: How does “Made in” Change Your Purchase?
Speaker
Ms. MA Ding, PhD candidate, Stanford University
Ms. MA Ding, PhD candidate, Stanford University
5-Sep-2018
Topic
The Dual Role of Advertising in Brand Management: An Empirical Examination
The Dual Role of Advertising in Brand Management: An Empirical Examination
Speaker
Mr. Kyuhong HAN, PhD candidate, Jesse H. Jones Graduate School of Business, Rice University
Mr. Kyuhong HAN, PhD candidate, Jesse H. Jones Graduate School of Business, Rice University
3-Sep-2018
Topic
Display Advertising Pricing in Exchange Markets
Display Advertising Pricing in Exchange Markets
Speaker
Ms. Hana CHOI, PhD candidate, Fuqua School of Business, Duke University
Ms. Hana CHOI, PhD candidate, Fuqua School of Business, Duke University
24-Aug-2018
Topic
The Pros and Cons of Pros and Cons: Consumer Deliberation has Opposite Implications for Post-Choice Satisfaction and Consistency
The Pros and Cons of Pros and Cons: Consumer Deliberation has Opposite Implications for Post-Choice Satisfaction and Consistency
Speaker
Dr. Alexander DEPAOLI, Visiting Assistant Professor, Northeastern University
Dr. Alexander DEPAOLI, Visiting Assistant Professor, Northeastern University
Apr-Jun
15-Jun-2018
Topic
Predictably Irrational: Applying Behavioral Economics to Drive Consumer Insights for Marketing and Branding
Predictably Irrational: Applying Behavioral Economics to Drive Consumer Insights for Marketing and Branding
Speaker
Dr Gloria Tam, Executive Director, Yale Center for Customer Insights, Yale University School of Management
Dr Gloria Tam, Executive Director, Yale Center for Customer Insights, Yale University School of Management
Jan-Mar
23-Mar-2018
Topic
Reverse Merger and Acquisition by Chinese Firms: The Invisible-Touch Model of Post-M&A Integration Process
Reverse Merger and Acquisition by Chinese Firms: The Invisible-Touch Model of Post-M&A Integration Process
Speaker
Prof. Peter Ping Li, Li Dak Sum Chair Professor of International Business, University of Nottingham at Ningbo, China
Prof. Peter Ping Li, Li Dak Sum Chair Professor of International Business, University of Nottingham at Ningbo, China
31-Jan-2018
Topic
A Structural Model of Correlated Learning and Late-Mover Advantages: The Case of Statins
A Structural Model of Correlated Learning and Late-Mover Advantages: The Case of Statins
Speaker
Prof. Andrew T. Ching, Professor of Marketing, Rotman School of Management, University of Toronto
Prof. Andrew T. Ching, Professor of Marketing, Rotman School of Management, University of Toronto
15-Jan-2018
Topic
Covariance and Variance Based Structural Equation Modeling (SEM): Advantages and Limitations of Each Method
Covariance and Variance Based Structural Equation Modeling (SEM): Advantages and Limitations of Each Method
Speaker
Dr. Joseph F. Hair, Director, DBA Program, Cleverdon Chair of Business, Mitchell College of Business, University of South Alabama, USA
Dr. Joseph F. Hair, Director, DBA Program, Cleverdon Chair of Business, Mitchell College of Business, University of South Alabama, USA
