Business Analysis - Discover Smart Insight from Big Data!
The major aims of BBA Business Analysis (BANL) are to develop students’ qualitative and quantitative ability to solve business problems and make decisions through DEEP data analysis. BANL consists of two study streams:
Please refer to Undergraduate Catalogue for more curriculum information
|Introduction to Business Analysis Major|
|Why Choose Business Analysis Major?|
Application Areas of Business Analysis
Business Analysis Stream provides professional training in ALL THREE application areas:
|(1) Business Intelligence
(Big Data Analysis)
|(2) Risk Management||(3) Marketing Analysis|
Joint Bachelor’s Degree Programme with Columbia University
Business Analysis Stream students are eligible to apply for the Joint Bachelor’s Degree Programme with Columbia University in New York (https://gs.columbia.edu/cityu-hk/majors-and-concentrations). Upon graduation and meeting all requirements of the two universities, students will obtain two bachelor's degrees.
Students can obtain internationally recognized professional qualifications, including SAS Base Programmer Certification, SAS Advanced Programmer Certification, and SAS Predictive Modeler Certification.
SAS is a powerful Data Analytics and Business Intelligence software, which is commonly used in business world, for instance banking and finance industry. Comprehensive training will be provided to students, for instance using real-life examples or case studies.
Students are able to obtain internationally recognized professional qualifications including SAS Base Programmer Certification.
Knowledge in Various Industries
Students can acquire knowledge in two different industries: Management Sciences and Information Systems. Since this stream is joint collaborated with the department of Information Systems, experts from the two departments are collaborated to deliver program knowledge.