CB students crown champions of Retail Reimagined Challenge 2024
A student team from the College of Business has emerged as champions in the highly competitive Retail Reimagined Challenge 2024, while also receiving the Best Innovation and Creativity Award and the Most Renew and Improve Team Award. The winning team, named Pubblicisti, showcased their exceptional creativity, analytical skills, and teamwork throughout the competition.
Over a period of three months, more than 240 undergraduates from 12 tertiary institutions embarked on an enriching journey of retail exploration, guided by industry leaders and experienced mentors. The Pubblicisti team focused their efforts on addressing the issue of food waste and its environmental impact, with a primary focus on the company Tam Jai International Co. Ltd.
Pubblicisti team showcases exceptional creativity, analytical skills, and teamwork throughout the competition
Mr Derek Wu, Chief People Office of Tam Jai International Co. Ltd, was appointed as the mentor for the Pubblicisti team and provided advice throughout the three-month programme to tackle real business challenges. Mr Wu, a CB alumnus, expressed his happiness upon hearing the team’s victory, stating, “I am delighted to have a chance to nurture CB students and equip them with the necessary skills to excel in the business field. I witnessed their dedication, creativity, and analytical skills. Their ability to think critically and propose innovative solutions was impressive. They also demonstrated strong teamwork and effective communication, which were key factors in their success.”
The Pubblicisti team members couldn't hide their excitement as they shared their rewarding experiences. Sandy Tong (BBA Marketing & Management) said, “I learnt to consider various perspectives of shareholders based on their preferences. Moreover, I realised the importance of balancing creativity and practicality in our ideas.”
Loudien Zheng (BBA Global Business) added, "Through this competition, I learnt how to test the feasibility of a project through experimentation, and I believe that the feasibility of our plan was one of the key factors in our success."
Amme Woo (BBA Global Business & Global Operations Management) expressed her gratitude, saying, "The mentors believed in us and helped us arrange the video shoot at one of Tam Jai’s branch restaurants, allowing our ideas to be portrayed realistically."
Michelle Chang and Joyce Ou (both BBA Global Business), and Alvin Lam (BBA Marketing) completed the team.
The Retail Reimagined Challenge 2024, a collaboration between the Hong Kong Retail Management Association and Junior Achievement Hong Kong, served as a transformative platform for students to explore the dynamic retail landscape and propose visionary solutions.
(From left) Mr Ken Or (Corporate Planning Director of Tam Jai International), Loudien Zheng, Joyce Ou, Alvin Lam, Michelle Chang, Amme Woo, Sandy Tong and Mr Derek Wu (Chief People Officer of Tam Jai International)
The team wins the Championship, the Best Innovation and Creativity Award and the Most Renew and Improve Team Award