
Professor
Biography
Yanzhi Li (David) is a Professor in the Department of Marketing and the Department of Decision Analytics and Operations, as well as an Affiliated Professor in the Department of Data Science at the City University of Hong Kong. He also serves as the Head of the Department of Marketing and was the Founding Director (2021–2025) of the Fintech and Business Analytics Centre (FBAC) at CityUHK. He earned his bachelor's degree in Computer Science from Tsinghua University and his Ph.D. in Industrial Engineering and Engineering Management (now IEDA) from the Hong Kong University of Science and Technology.
Prof Li's research focuses on developing actionable insights and solution methods for business applications by integrating optimization, artificial intelligence, and consumer behavior insights. Recently, his work has centered on the interface between operations and marketing, with a focus on developing data-driven decision-making methods for pricing, assortment planning, and advertising. Many of his research findings have been adopted by leading firms, making a significant impact in practice. His papers have been published in prestigious journals, including Marketing Science, Manufacturing & Service Operations Management, Operations Research, and Production and Operations Management. He co-founded PricingService.ai, a startup that delivers data-driven revenue management solutions for the hotel industry.
Prof. Li's team is now actively seeking prospective Ph.D. students who are passionate about conducting impactful research and have strong backgrounds in computer science (algorithm design, machine learning, reinforcement learning) and/or mathematics. Former Ph.D. graduates from the group have won many best paper awards and secured faculty positions in the business schools of prestigious universities, such as Sun Yat-sen University, Xiamen University, and South China University of Technology, as well as senior technology leadership roles in major enterprises such as Alibaba.
External Academic Activities
Period | Organizer | Country / Region | Role |
---|---|---|---|
12/2017 - 12/2022 | Zhongnan University of Economics and Law | China | Adjunct Professor |
6/2008 - 5/2010 | IIE | China (Hong Kong) | Executive Member |
Consultancy Experience
Year | Client | Role |
---|---|---|
1/2020 - 12/2020 | Alibaba | PI, "Structuring mining and pattern discovering for e-commerce orders" |
8/2018 - 7/2019 | Hospital Authority | PI, "Review of patient transport service for Hospital Authority" |
2/2018 - 7/2019 | Alibaba | PI, "Dynamic assortment planning and pricing for e-commerce" |
2016 - 2017 | Golden Resources | PI, "A logistics monitoring and scheduling system" |
2016 | HNA Logistics | Developed and delivered a one-day workshop on Logistics Management |
2015 | VF (a S&P 500 company) | Developed and delivered a two-day workshop on Strategic Sourcing |
Professional Activities
Period | Client | Country / Region | Role |
---|---|---|---|
4/2016 - Now | POMS Hong Kong Chapter | China (Hong Kong) | Treasurer |
1/2019 | The 10th POMS-Hong Kong International Conference | China (Hong Kong) | General Chair |
3/2013 - 2/2015 | Hong Kong Transport Logistics Training Board | China | Member |
Awards
Award Title | Institution |
---|---|
Dean’s Research Excellence Award, 2020 | City University of Hong Kong |
1st Prize for Best Student Paper as Supervisor | 2019 POMS International Conference in China |
College Excellent PhD Supervisor Award 2016 | City University of Hong Kong |
JFIG Paper Competition Finalist, 2011 | INFORMS |
College Research Award 2009 | City University of Hong Kong |
Excellent Graduate Scholarship, 2006 | IIE (HK) |
Excellent Graduate, 2002 | Tsinghua University |