Professor
Biography
Yanzhi Li (David) is Professor of Marketing and Management Sciences and also an Affiliated Professor of School of Data Science. He is Head of Department of Marketing and Director of Fintech and Business Analytics Centre (FBAC) at the College of Business, City University of Hong Kong. He received a bachelor's degree in Computer Science from Tsinghua University and his Ph.D. in Industrial Engineering and Engineering Management from Hong Kong University of Science and Technology. His research interests include (1) Decision analytics for marketing, logistics, and supply chain; and 2) Interface research between Operations and Marketing, such as pricing, assortment planning, channel management, and advertising. His papers have appeared in journals such as Marketing Science, Manufacturing & Service Operations Management, Operations Research, and Production and Operations Management. Prof Li has provided consulting services to firms in Hong Kong and mainland China and is currently working on data-driven projects spanning marketing, logistics, and retailing, and health care operations. He co-founded PricingService.ai, a startup that provides data-driven revenue management solutions for the hotel industry.
External Academic Activities
| Period | Organizer | Country / Region | Role |
|---|---|---|---|
| 12/2017 - 12/2022 | Zhongnan University of Economics and Law | China | Adjunct Professor |
| 6/2008 - 5/2010 | IIE | China (Hong Kong) | Executive Member |
Consultancy Experience
| Year | Client | Role |
|---|---|---|
| 1/2020 - 12/2020 | Alibaba | PI, "Structuring mining and pattern discovering for e-commerce orders" |
| 8/2018 - 7/2019 | Hospital Authority | PI, "Review of patient transport service for Hospital Authority" |
| 2/2018 - 7/2019 | Alibaba | PI, "Dynamic assortment planning and pricing for e-commerce" |
| 2016 - 2017 | Golden Resources | PI, "A logistics monitoring and scheduling system" |
| 2016 | HNA Logistics | Developed and delivered a one-day workshop on Logistics Management |
| 2015 | VF (a S&P 500 company) | Developed and delivered a two-day workshop on Strategic Sourcing |
Professional Activities
| Period | Client | Country / Region | Role |
|---|---|---|---|
| 4/2016 - Now | POMS Hong Kong Chapter | China (Hong Kong) | Treasurer |
| 1/2019 | The 10th POMS-Hong Kong International Conference | China (Hong Kong) | General Chair |
| 3/2013 - 2/2015 | Hong Kong Transport Logistics Training Board | China | Member |
Awards
| Award Title | Institution |
|---|---|
| Dean’s Research Excellence Award, 2020 | City University of Hong Kong |
| 1st Prize for Best Student Paper as Supervisor | 2019 POMS International Conference in China |
| College Excellent PhD Supervisor Award 2016 | City University of Hong Kong |
| JFIG Paper Competition Finalist, 2011 | INFORMS |
| College Research Award 2009 | City University of Hong Kong |
| Excellent Graduate Scholarship, 2006 | IIE (HK) |
| Excellent Graduate, 2002 | Tsinghua University |