The Data Analytics Centre, powered by IBM, and Business Analytics Laboratories, offer a unique combination of multi-disciplinary research and teaching support for advanced data analysis, and provides high-impact business information, insights and solutions. The centre was set up with donations from SAS Institute and SAP AG.
The Behavioral Laboratories are equipped to facilitate teaching and research activities on complex questions regarding human behavior including consumer and corporate decision-making and their implications for various areas such as management and marketing.