Strategic Research

The centre draws on research strengths from the expertise from all six member departments in the College of Business. Such synchronized collaborating research effort ensures a fruitful and promising development and outputs in various state-of-the-art research studies relating to China Business and Economic Development Research.

The strategic research topics of CBRC includes:

Audit
Corporate governance/Managerial accounting
Financial Accounting
Tax
IT security and compliance issues
HCI and Decision Science
E-commerce and supply chains in China
Social media marketing in China
Social media usage and online social networks
B2C business operation in China
User behavior in online social network environment
Knowledge Seeking & Sharing Activities in Chinese firms
Virtual Work in China
Knowledge Strategy in China
E-Commerce in China
China Finance
China Economy
China marketing
Marketing channels
Strategic alliances and networks
Customer value and loyalty
Product innovation
Logistics management for China practice
Management Sciences for healthcare
Business intelligence and analytics for China business

Research Foci

Collaborating with Tsinghua University and Harbin Institute of Technology, Shenzhen Graduate School for a research project that examines the activities of collaborative cybercriminal activities and their impact on e-Business, and also a project on “Big Data Analytics for Business Performance Prediction”.
Collaborating with Renmin University for a research project that examines the relationship between Internet search engine querying data and local unemployment rate, and the relationship between search engine data and other types of financial indicators.
A team led by Prof Houmin Yan and Prof Frank Chen, together with four other teams from the mainland China, has successfully secured a NSFC major project on China logistics, with a funding of RMB 2.8million. Our team will partner with other mainland institutions to develop a systemic theory for China logistics development.