Programmes Aims and Objectives

This programme is suitable for:

those who are interested in starting or further developing their business careers in marketing;
those who intend to improve their analytical skills in making marketing decision;
those who plan to pursue higher academic qualifications such as a PhD programme;
those who have a strong background in a professional area (e.g. finance, engineering) but still want to enhance their understanding of customer behaviour and grasp more market opportunities to expand their businesses.

This programme is designed to nurture marketing professionals and entrepreneurs. After completing this programme, students should be able to:

acquire advanced knowledge of marketing philosophy, principles and techniques;
develop critical awareness of contemporary strategic marketing issues from international perspectives;
apply analytical tools including state-of-the-art software commonly used in marketing to respond operationally in dynamic, complex marketing environments and to make sound marketing decisions;
develop a keen social conscience, through application of high ethical standards in the field of marketing.

Programmes Details

Admission Code

P18

Year of Entry

2026

Intake Target

200

Mode of Study

Combined

Credit Requirement

Level of Study

Master's Degree

Mode of Funding

Non-government-funded

Tuition Fee

HKD 349,500

Normal Study Period

Full-time: 1 year
Part-time: 2 years

Max Study Period

Full-time: 2.5 years
Part-time/Combined mode:
5 years

Class Schedule

Weekday daytime and/or evening and Saturday daytime. One Semester or Intensive teaching mode.

Mode of Processing

Applications are processed on a rolling basis. Review of applications will start before the deadline and continue until all places are filled. Early applications are therefore strongly encouraged.

Programme Leader

General Enquiries

Admissions Tutor

Entrance Requirements

^@TOEFL and IELTS scores are considered valid for two years. Applicants are required to provide their English test results obtained within the two years preceding the commencement of the University's application period. 'TOEFL iBT Home Edition', 'TOEFL MyBest Score', 'IELTS Indicator', 'IELTS One Skill Retake' and 'IELTS Online' are not acceptable.
^# Applicants are required to arrange with the Educational Testing Service (ETS) to send their TOEFL results directly to the University. The TOEFL institution code for CityUHK is 3401.
^## Applicants are required to arrange for sending their IELTS result(s) via the IELTS Results Service e-delivery to the University. Please note that applicants with an overall band score of 6.0 will be required to pass an interview for English proficiency conducted by the concerned academic unit.

All shortlisted candidates are required to attend an interview.

Course Description

* CEF reimbursement courses
^# The Elective list will be offered subject to student demand and staffing constraints.

Other Programmes

MSc Marketing