UNDERGRADUATE · BBA PROGRAMME
MSc FinTech and Digital Assets
Develop a global mindset, think strategically, and lead multinational teams — with three overseas exchanges and a joint degree pathway with Columbia University.
QUICK FACTS
LANGUAGE OF INSTRUCTION
English
DURATION
4 years
MODE OF STUDY
Full-time
CREDIT REQUIREMENT
121 Credit Units
YEAR OF ENTRY
2027
INTAKE TARGET
50 students
APPLICATION DEADLINE
To be announced
MODE OF PROCESSING
Rolling Basis
PROGRAMME OVERVIEW
The BBA Global Business programme is one of the Flagship Programmes at CityUHK and an Elite Undergraduate Programme in the College of Business, offering a globally oriented curriculum that develops students' global mindet and strategic thinking for international business careers.
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Global Perspective, Global Opportunities — An internationally focused curriculum equips students with the knowledge, skills, and global mindset needed to succeed in today's iterconnected business world.
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Extensive International Exposure — Through overseas exchanges, study tours, and global immersion experiences, students gain first-hand exposure to diverse cultures, business practices. and international perspectives.
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Cross-Cultural Leadership Development — Students develop communication, collaboration, and leadership skills through multicultural teamwork and international projects, preparing them to lead in global organisations.
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Flexible and Future-Ready Curriculum — A flexible curriculum combines business fundamentals with interdisciplinary learning, helping students develop broad perspectives and adaptability for future careers.
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Stong Career OuZHomes — Graduates of the BBA Global Business programme are equipped with global perspectives, practical experience, and leadership skills, preparing them for succesful careers across industries and international organisations worldwide.
INTERNATIONALISATION
Overseas exchanges, 200+ partners universities, and a dual-degree pathway with Columbia University. The BBA Global Business programme also provides study tours, consultancy projects, and sponsored overseas summer programmes that extend learning beyond Hong Kong.
CURRICULUM
Seven core courses build the quantitative and digital-asset foundation; a curated set of electives lets you specialise.
COURSE CODE
COURSE NAME
CREDITS
CB2100
Introduction to Financial Accounting
3 cu
CB2101
Introduction to Managerial Accounting
3 cu
CB2201
Business Statistics
3 cu
CB2300
Management
3 cu
CB2400
Microeconomics
3 cu
CB2402
Macroeconomics
3 cu
CB2500
Information Management
3 cu
CB2601
Marketing
3 cu
CB3410
Financial Management
3 cu
CB4303
Strategic Management
3 cu
7 core courses · all required
20 Credit Units total
COURSE CODE
COURSE NAME
CREDITS
CB2101
Introduction to Managerial Accounting
3 cu
CB2100
Introduction to Financial Accounting
3 cu
CB2601
Marketing
3 cu
CB2402
Macroeconomics
3 cu
CB2500
Information Management
3 cu
7 elective courses · choose 4
20 Credit Units total
PROGRAMME LEADERS
Dr. NG Shuk Wai Raine
吳淑慧博士
Co-Leader · BBA Global Business
Dr. Raine NG has been with City University of Hong Kong since 2007. Her teaching areas include Marketing, Event Marketing, Selling and Sales Management, and Persuasion in Everyday Life. Dr. NG's engaging, passionate, and practical teaching style is highly acclaimed by her students. In recognition of her teaching excellence, she has received several awards, such as the College Teaching Excellence Award and Student Learning & Development Excellence Awards.
Prof. CHAN, Lambert Lap Yip
陳立業教授
Co-Leader · BBA Global Business
Lambert Chan is a seasoned CEO with expertise in branding, strategic marketing, business development and operations with 37 years of proven track record in highly competitive industries including banking, telecom, luxur...