Department of Marketing

"The Department of Marketing aspires to strengthen its role as a leading academic force in training future managers in the Asia-Pacific region. It has developed an excellent reputation as a student-centered and learning-centered department since its inception. Our faculty members are dynamically engaged in high-quality research projects and frequently publish in top-tier international marketing journals."

Highlighted Courses:

• Social Media Marketing 
• Big Data Marketing 
• Customer Relationship Management 
• Brand Marketing Management 
• Strategic Marketing Management 
• Digital Marketing 
• Marketing Communication 
• Pricing Strategy 
• Marketing Innovation