Ethics Resources

Honesty/Integrity (誠, 正直)
A business professional should be honest and incorruptible.
Responsibility (忠, 忠誠, 負責)
A business professional should be accountable for her/his actions.
Fairness (公, 公正)
A business professional should strive to treat her clients and colleagues fairly.
Respect (敬)
A business professional should have respect for the individual, for diversity, for the environment and for property rights.
Compassion/Kindness (仁, 善, 慈/憐憫, 同情)
A business professional should serve society and be concerned about alleviating human suffering.