Date: 17-Mar-2025

Venue: 6-208, 6/F, Lau Building

Title: CDP - [Talent Geist] Marketing Career Landscape and Programme Briefing 

Speaker: TalentGeist

 

The marketing career landscape is constantly evolving, driven by technological advancements, changing consumer behaviors, and new methodologies. From digital marketing, data-driven marketing, omnichannel marketing, direct marketing, content marketing, video marketing, influencer marketing to creative marketing. It is integral to every job because it encompasses essential skills and principles that enhance communication, relationship-building, problem-solving, and strategic thinking. So what kind of jobs would possess the skill besides from marketing? Management Trainee, Consultants, CSR, Management, HR, Analyst, Bankers, STEM and more.

 

To support CB students who are lacking practical experiences for CV writing, a group of 25 CB students were selected to join the Marketing Career Accelerator Programme 2025 (MCAP) to acquire trending marketing skills that are widely adopted in current market and build practical experiences through project work which can be added to their  CVs.

 

A Briefing Workshop of the Marketing Career Landscape and Programme  was held on 17 March for introduction or the Programme.