Entry Admissions Requirements

Who Should Apply

This programme is suitable for

those who are interested in starting or further developing their business careers in marketing;
those who intend to improve their analytical skills in making marketing decision;
those who plan to pursue higheracademic qualificationssuch as a PhD programme;
those who have a strong background ina professional area(e.g. finance, engineering) but still want to enhance their understanding of customer behaviour and grasp more market opportunities to expand their businesses.

Admission Requirements (Minimum)

General Entrance Requirements

Applicant should:

holds a recognized bachelor's degree, or equivalent.
preferably possess over 2 years of working experience in business areas.

Note: Final year undergraduate students who will acquire the requisite academic qualification before the commencement of the programme may apply for admission.

Applicants whose entrance qualification is obtained from an institution where the medium of instruction is not English should also meet the following minimum English proficiency requirement:

a score of 79 (for tests taken prior to 21 January 2026) or 4 (for tests taken from 21 January 2026 onwards) (Internet-based Test) in the Test of English as a Foreign Language (TOEFL)@#; or
an overall band score of 6.0 in International English Language Testing System (IELTS) @#; or
a score 450 in the new College English Test (CET6) of Chinese mainland; or
other equivalent qualifications

@TOEFL and IELTS scores are considered valid for two years. Applicants are required to provide their English test results obtained within the two years preceding the start of the University's application period. 'TOEFL iBT Home Edition', ‘TOEFL MyBest Score’, ‘IELTS Indicator’, ‘IELTS One Skill Retake’ and ‘IELTS Online’ are not acceptable. All TOEFL results must be sent directly by the Educational Testing Service (ETS) using CityUHK’s institution code 3401, while IELTS results must be sent via the IELTS Results Service e-delivery to 'City University of Hong Kong - Graduate School'.

#Applicants with an IELTS overall band score of 6.0 or a TOEFL overall score of 4 will be required to pass an interview for English proficiency conducted by the concerned academic unit.

All shortlisted candidates are required to attend an interview.

*The above requirements are subject to change and please refer to most updated version on School Of Graduate of Studies