Department of Marketing, City University of Hong Kong
AACSB International EQUIS - European Quality Improvement System
Master of Science in Marketing
Programme Structure To Apply

Core Courses (total 18 credit units)

Course Code Course Title Credit Units
MKT5610* Marketing Strategy and Planning 3
MKT5611* Consumer / Buyer Behaviour 3
MKT5612* Applied Marketing Research 3
MKT5616* Marketing Innovation and Practicum 3
MKT6614* Advanced Marketing Analytics 3
MKT6615* Marketing Engineering 3

Programme Electives^ (minimum 12 credits)

Course Code Course Title Credit Units
MKT5640 Strategic Retail Management 3
MKT5641 Chinese Business Culture and Marketing 3
MKT5642 Financial Services Marketing 3
MKT5643 Global Marketing 3
MKT5644 Digital Marketing 3
MKT5645 Customer Relationship Management 3
MKT5646 Advertising and Integrated Marketing Communications 3
MKT5647 Game Theory and Strategic Marketing 3
MKT5648 Social Media Marketing 3
MKT5649 Managing Services and Experiences 3
MKT6613* Brand Marketing 3
MKT6648 Advanced Marketing Practices 3

Students may also consider taking any other taught postgraduate courses offered by Departments under College of Business as electives, which is subject to the Programme Director’s approval (maximum 3 credit units).

Total: 30 Credit Units

* Courses have been registered and included in the list of reimbursable courses under Continuing Education Fund (CEF).

^ The Elective list will be offered according to student demand and staffing constraints.