Social media marketing, electronic commerce and business intelligence have fundamentally changed the ways consumers communicate, consume, and co-create with other consumers and firms. It has transformed business processes and firms’ daily operations, empowering exchange of knowledge, information, and expertise, as well as accelerating innovation and new product development. There is increasing demand for research to understand how firms can harness the power of social media in marketing, idea crowdsourcing, and knowledge management.
With the timely e-commerce forum held in mid-November 2011, College of Business faculty met with delegates from Alibaba group - Taobao University. Numerous fruitful exchanges, innovative initiatives and follow up actions resulted.
To strengthen ties and further develop the research side, the College of Business established the Centre for Social Media Marketing and Business Intelligence (CSMR) as one of its strategic developments.