Industry Endorsement

As an Honorary Fellow and alumni of the City University of Hong Kong, I am very pleased to strongly endorse the founding of the Centre for Social Media Marketing and Business Intelligence. Feedback from ICT and electronic commerce industries has been extremely positive and has highlighted the benefits of the Centre in assisting market practitioners in the execution of the interdisciplinary research, development and consultancy strategies appropriate for their individual and specific circumstances.

The Centre is an important hub for the University and College of Business in giving support to industry and society at large by creating innovative electronic commerce strategies for marketing, business functions utilizing business intelligence tools in an effective manner. High level research outputs and industrial impacts can be anticipated.