
Mr. DAI Lingqi
      
    戴凌祺先生
      
    Instructor II
      
    MSc - Financial Engineering (City University of Hong Kong)
              BBAU4 - Business Analysis (City University of Hong Kong)
          Publications
Ma, Caiyuan; Wang, Billy Wei; Dai, Lingqi; Guan, Xinya; Yang, Zhilin  / What determines the effectiveness of social media influencer marketing? An fsQCA-based study of influencer characteristics and content features’ configurational effects. February  2025; In: Journal of Business Research. Vol. 189