Mr. DAI Lingqi
戴凌祺先生
Graduate Teaching Assistant
MSc - Financial Engineering (City University of Hong Kong)
BBAU4 - Business Analysis (City University of Hong Kong)
Publications
Ma, Caiyuan; Wang, Billy Wei; Dai, Lingqi; Guan, Xinya; Yang, Zhilin / What determines the effectiveness of social media influencer marketing? An fsQCA-based study of influencer characteristics and content features’ configurational effects. February 2025; In: Journal of Business Research. Vol. 189