Seminar: The Effect of Online Reviews on Physician Demand: A Structural Model of Patient Choice
Social media platforms for healthcare services are changing how patients choose doctors. The digitization of healthcare reviews has enabled patients to thoroughly evaluate doctors before booking an appointment, and has increased the transparency of the relationship between patients and doctors. In this paper, we wish to derive the impact of online information on patient choice of outpatient care doctors. We are especially interested in how operational factors influence demand.