The Brand Intelligence Unit (BIU) is a research platform of the Department of Marketing at City University of Hong Kong. It advances data-driven brand evaluation and authoritative brand rankings, with a particular emphasis on Chinese enterprises entering global markets.

BIU is built around the research project Brand Intelligence Project - Building Global Recognition for Chinese Enterprises Through Data-Driven Brand Rankings.

Vision

BIU aims to establish CityUHK as a leading institution for brand intelligence research in Asia, creating a trusted platform that connects Chinese enterprises with global markets through rigorous data-driven insights.

Objectives

• Develop internationally recognized brand rankings for Chinese enterprises.
• Identify and promote rising star enterprises and hidden champions in emerging industries.
• Build sector-specific rankings in markets where trustworthy brand information is limited.
• Strengthen CityUHK's academic and industry influence in brand valuation and market intelligence.

Public Value

Through rankings, reports, research collaborations, and industry engagement, BIU supports better business decision-making, improves market transparency, and contributes to the international recognition of Chinese brands.