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Department of Marketing, City University of Hong Kong
AACSB International EQUIS - European Quality Improvement System
Brand Intelligence Unit
Partnerships

BIU welcomes collaboration with academic institutions, industry partners, professional associations, and enterprises interested in brand intelligence, market transparency, and data-driven brand evaluation.

Collaboration Areas

  • Joint research projects on brand valuation, consumer trust, innovation, and international recognition.
  • Industry data partnerships that support rigorous and responsible brand intelligence research.
  • Contract research projects designed around clearly defined research questions and deliverables.
  • Sponsorships, donations, and external funding that support rankings, reports, forums, and student research.

Industry Engagement

BIU aims to connect academic expertise with real business challenges through workshops, stakeholder forums, executive briefings, and customized research services.

Governance

All external collaborations are subject to CityUHK policies, formal review, and appropriate agreements. Public-facing BIU materials will not disclose confidential partner information without prior approval.