Department of Marketing, City University of Hong Kong
AACSB International EQUIS - European Quality Improvement System
Brand Intelligence Unit
Reports & Publications

BIU will disseminate research findings through academic publications, industry reports, working papers, and public-facing ranking updates.

Forthcoming Outputs

  • Quarterly brand ranking updates.
  • Annual comprehensive brand intelligence reports.
  • Sector-specific white papers and executive briefings.
  • Academic journal submissions and conference presentations.
  • Downloadable reports and datasets where public release is appropriate.

Digital Platform

The BIU website will serve as the public access point for ranking publications, research updates, reports, and future data visualization resources.

Availability

Reports and publications will be added as they are released. For collaboration or report inquiries, please contact BIU through the Contact BIU page.