BIU is led by Prof. YANG Zhilin Forrest at the Department of Marketing, City University of Hong Kong. The wider project structure includes data analytics, industry research, consumer insights, publications, and administrative support functions.
Principal Investigator and Project Director
Professor, Department of Marketing
Research Structure
- Data Analytics Team: social media mining, news analytics, and AI integration.
- Industry Research Team: sector studies and expert panel coordination.
- Consumer Insights Team: surveys, focus groups, and consumer research.
- Publication Team: report writing, dissemination, and research communication.
Additional team members and advisory board information will be added after formal confirmation.
