Qualifications
Biography
Jinjie (J.J.) Chen is an Assistant Professor of Marketing at the College of Business, City University of Hong Kong. He received his Ph.D. in Marketing from the Carlson School of Management, University of Minnesota; M.S. in Marketing from the Mays Business School, Texas A&M University, and B.S.B. in Marketing from the Farmer School of Business, Miami University.
J.J.'s research focuses on how environmental, contextual, psychological, and marketing factors can affect consumer enjoyment. His research also examines norms and violations in the marketplace and their implications. His work in these areas has been published in and/or is under review at premier psychology and marketing journals. His work has also been presented at several major conferences. He has received several awards for his research and teaching achievements.