People and Research People

People Details

Dr. CHEN Jinjie


Assistant Professor

10-237, Lau Ming Wai Academic Building, City University of Hong Kong
+852 34422002
+852 34420346


Ph.D. - Marketing (University of Minnesota)
M.S. - Marketing (Texas A&M University)
B.S.B - Marketing (Miami University)


Jinjie (J.J.) Chen is an Assistant Professor of Marketing at the College of Business, City University of Hong Kong. He received his Ph.D. in Marketing from the Carlson School of Management, University of Minnesota; M.S. in Marketing from the Mays Business School, Texas A&M University, and B.S.B. in Marketing from the Farmer School of Business, Miami University.

J.J.'s research focuses on how environmental, contextual, psychological, and marketing factors can affect consumer enjoyment. His research also examines norms and violations in the marketplace and their implications. His work in these areas has been published in and/or is under review at premier psychology and marketing journals. His work has also been presented at several major conferences. He has received several awards for his research and teaching achievements.


Journal Publications and Reviews

Chen, Jinjie; Xu, Alison Jing; Rodas, Maria A.; Liu, Xuefeng / Order Matters: Rating Service Professionals First Reduces Tipping Amount. January 2023; In: Journal of Marketing. Vol. 87, No. 1, pp. 81-96

Redden, Joseph P.; Haws, Kelly L.; Chen, Jinjie / The Ability to Choose Can Increase Satiation. February 2017; In: Journal of Personality and Social Psychology. Vol. 112, No. 2, pp. 186-200

Puligadda, Sanjay; Ross, William T.; Chen, Jinjie; Howlett, Elizabeth / When loyalties clash purchase behavior when a preferred brand is stocked out: The tradeoff between brand and store loyalty. November 2012; In: Journal of Retailing and Consumer Services. Vol. 19, No. 6, pp. 570-577