People and Research People

People Details

Dr. SHIN Minkyu

Assistant Professor

10-212, Lau Ming Wai Academic Building, City University of Hong Kong
+852 34428391
+852 34420346


PhD - Marketing (Yale University)
MS - Marketing (Seoul National University)
BA - Business Administration (Seoul National University)


Minkyu Shin is an Assistant Professor of Marketing at the City University of Hong Kong. He has joined the City University of Hong Kong in Fall 2021. He received his Ph.D. in Marketing from Yale School of Management. He received his M.S. in Marketing and B.A. in Business Administration from Seoul National University, Korea. His research focuses on gig economy and human-AI interaction.

He is looking for students interested in Empirical IO and/or Reinforcement learning.

Teaching Areas

MKT4606 : Strategic Marketing (2022, 2023)


Journal Publications and Reviews

Shin, Minkyu; Shin, Jiwoong ; Ghili, Soheil; Kim, Jaehwan / The Impact of Gig Economy on the Product Quality through the Labor Market: Evidence from Ridesharing and Restaurant Quality. August 2022; In: Management Science.

Chapters, Conference Papers, Creative and Literary Works

Shin, Minkyu; Kim, Jin; Kim, Minkyung / Human Learning from Artificial Intelligence: Evidence from Human Go Players’ Decisions after AlphaGo. July 2021; Proceedings of the Annual Meeting of the Cognitive Science Society. Vol. 43, pp. 1795-1801