People and Research People

People Details

Dr. SHIN Minkyu

Assistant Professor

10-212, Lau Ming Wai Academic Building, City University of Hong Kong
+852 34428391
+852 34420346


PhD - Marketing (Yale University)
MS - Marketing (Seoul National University)
BA - Business Administration (Seoul National University)


Minkyu Shin is an Assistant Professor of Marketing at the City University of Hong Kong. He has joined the City University of Hong Kong in Fall 2021. He earned his Ph.D. in Marketing from the Yale School of Management in 2021, after completing his Master of Science in Marketing in 2016 and his Bachelor of Business Administration in 2014, both from Seoul National University, Korea. His current research is centered on the gig economy and the interaction between humans and AI. 

He is currently seeking students who are interested in Empirical IO and/or Reinforcement learning, as well as those with the capability to design and run online lab experiments.

Teaching Areas

MKT4606 : Strategic Marketing (2022, 2023)


Journal Publications and Reviews

Shin, Minkyu; Shin, Jiwoong ; Ghili, Soheil; Kim, Jaehwan / The Impact of Gig Economy on the Product Quality through the Labor Market: Evidence from Ridesharing and Restaurant Quality. May 2023; In: Management Science. Vol. 69, No. 5, pp. 2620–2638

Shin, Minkyu; Kim, Jin; van Opheusden, Bas; Griffiths, Thomas L. / Superhuman Artificial Intelligence Can Improve Human Decision-Making by Increasing Novelty. March 2023; In: Proceedings of the National Academy of Sciences. Vol. 120, No. 12

Chapters, Conference Papers, Creative and Literary Works

Shin, Minkyu; Kim, Jin; Kim, Minkyung / Human Learning from Artificial Intelligence: Evidence from Human Go Players’ Decisions after AlphaGo. July 2021; Proceedings of the Annual Meeting of the Cognitive Science Society. Vol. 43, pp. 1795-1801