Address
10-231, Lau Ming Wai Academic Building, City University of Hong Kong
Phone
+852 34424644
Fax
+852 34420346
Personal Web
https://www.cb.cityu.edu.hk/staff/mkzyang/
Research Areas
Network in Marketing
Governance Strategies in Marketing Channels
Customer Value and Customer Loyalty
Service Quality and Customer Satisfaction in Electronic Commerce
Qualifications
PhD - Marketing
MA - International Business
BA - Accounting
Biography
My main research interest areas are governance strategies in marketing channels, institutional theory, business network analysis, and online service marketing.
I received University Research Excellence Award and College Research Excellence Award in 2013. My research papers have received such awards as Emerald Citations of Excellence for 2015, IBM Best Paper Award Finalist from Journal of Service Research, 2011; Best Paper Award (Supply Chain Track) from the Decision Science Institution and McGraw-Hill Irwin Distinguished Paper Award; and three Highly Commended Award from Emerald Literati Club (2015, 2013 & 2005). My papers have been widely cited (# of citations was 4,307 from ISI, 6,459 from Scopus, and 16,722 from Google Scholar as of 16/09/2022).
Since joined CityU in 2001, I have published over 110 articles in various decent academic journals, including Journal of Marketing, Journal of Marketing Research, Journal of International Business Studies, Journal of Operations Management, International Business Review, International Marketing Review, Journal of Advertising Research, Journal of Business Research, and Psychology and Marketing. In addition, I have had over 40 conference presentations and proceedings.
I have been serving as an Editor-in-Chief of the Journal of Business-to-Business Marketing and Asian Journal of Business Research, an Associate Editor of the European Journal of Marketing, and a member of the editorial board for Journal of Business Research, Industrial Marketing Management, International Journal of Physical Distribution and Logistics, Asia Pacific Journal of Marketing and Logistics, and EsicMarket (Spain), and as a special issue editor for Journal of Business Ethics (2009), Industrial Marketing Management (2010, 2014), Journal of Business Research (2013), International Marketing Review (2019), and International Journal of Emerging Markets (2020). I have served ad hoc reviewer for over 40 journals and conferences.
I have received 35 research grants and served as a principal investigator for 28 grants, including NSFC (China), CERG/GRFs (Hong Kong), and Hong Kong/Germany joint research scheme. Over the years, I have been invited by more than 20 universities to deliver quality seminars.
In addition, I have built extensive connections with business communities especially those in China by providing business training and consulting services for many Chinese firms and multi-national enterprises.
Awards
| Award Title | Institution |
|---|---|
| Highly Commended Award | Asia Pacific Journal of Marketing and Logistics |
| Emerald Citations of Excellence | Journal of Marketing |
| Research Excellence Award | City University of Hong Kong(College of Business) |
| Highly Commended Award | Journal of Product and Brand Management |
| Research Excellence Award | City University of Hong Kong |
| Outstanding Achievement (raked as A) | New Zealand’s 2012 PBRF Assessment |
| IBM Best Paper Award Finalist | Journal of Service Research |
| Distinguished Paper Award | the 38th Decision Sciences Institute Annual Meeting |
| McGraw-Hill Irwin Distinguished Paper Award | Conference of the Southwest Decision Sciences Institute, |
| The Best Paper Award in Marketing | The Best Paper Award in Marketing |
| Highly Commended Award | International Journal of Service Industry Management |
keep reading
External Links
Selected Publications
Journal Publications and Reviews
Yan, Chenfeng; Chen, Quan; Zhou, Xinyue; Dai, Xin; Yang, Zhilin / When the Automated fire Backfires: The Adoption of Algorithm-based HR Decision-making Could Induce Consumer’s Unfavorable Ethicality Inferences of the Company. April 2024; In: Journal of Business Ethics. Vol. 190, No. 4, pp. 841–859
Cai, Shaohan; Wang, Zhining; Yang, Zhilin / Does community attitude matter? The effects of local community environmental orientation on firms' environmental practices. March 2024; In: Corporate Social Responsibility and Environmental Management. Vol. 31, No. 2, pp. 929-947
Ma, Yongchao Martin; Deng, Zhongzhun; Teng, Ying; Yang, Zhilin; Zheng, Xu (Vivian) / Firms' multi-sided platform construction efforts and ESG performance: An information processing theory perspective. November 2023; In: Industrial Marketing Management. Vol. 115, pp. 455-469
Qi, Bing; Yang, Zhilin; Deng, Tianjuan / Government subsidization and enterprise productivity: A comparative analysis of the steel and photovoltaic industries. November 2023; In: Energy Strategy Reviews. Vol. 50
Wang, Tao; Han, Linhao; Yang, Zhilin; Jia, Yu / The effect of cultural differences on the relationship between contract governance and opportunism. July 2023; In: European Journal of Marketing.
Qi, Bing; Deng, Tianjuan; Yang, Zhilin / The Role of User Experience in the Impact of Low-Carbon Building Characteristics on Consumer’s Housing Purchase Intention. July 2023; In: Sustainability. Vol. 15, No. 13
Hu, Qinfang; Hu, Jing; Yang, Zhilin / Performance implications of peer monitoring among suppliers. June 2023; In: Asia Pacific Journal of Marketing and Logistics. Vol. 35, No. 7, pp. 1618-1638
O’Connor, Neale G.; Du, Yan; Yang, Zhilin; Akbari, Mohammadreza / Managing from a distance in international purchasing and supply. June 2023; In: Operations Management Research. Vol. 16, No. 2, pp. 594-619
Shi, Jingjing; Huang, Fang; Jia, Fang; Yang, Zhilin; Rui, Mingjie / Mass customization: the role of consumer preference measurement, manufacturing flexibility and customer participation. May 2023; In: Asia Pacific Journal of Marketing and Logistics. Vol. 35, No. 6, pp. 1366-1382
Yan, Chenfeng; Yang, Zhilin; Dai, Xin / Subscriptions versus one-off purchases: the impact of fee-charging models on consumer privacy concerns. May 2023; In: International Journal of Bank Marketing. Vol. 41, No. 4, pp. 835-859
Ma, Yongchao Martin; Teng, Ying; Deng, Zhongzhun; Yang, Zhilin / Does firms' carbon disclosure increase consumers' recycling willingness and firms' recycling performance?. May 2023; In: Business Strategy and the Environment. Vol. 32, No. 4, pp. 2451-2470
Lu, Hui; Yang, Fang; Xu, Shen; Liu, Xia; Yang, Zhilin / Is corporate greening beneficial? Exploring the relationship between perceived corporate environmental behavior and organizational citizenship behavior. May 2023; In: Business Strategy and the Environment. Vol. 32, No. 4, pp. 2360-2372
Li, Hongliu; Wang, Xingyuan; Wang, Shuyang; Zhou, Wenkai; Yang, Zhilin / The power of numbers: an examination of the relationship between numerical cues in online review comments and perceived review helpfulness. January 2023; In: Journal of Research in Interactive Marketing. Vol. 17, No. 1, pp. 126-139
Qi, Bing; Yang, Zhilin / Board Group Faultlines, Slack Resource, and Corporate Carbon Performance. October 2022; In: Sustainability (Switzerland). Vol. 14, No. 20
Zhou, Yuanyuan; Fei, Zhuoying; He, Yuanqiong; Yang, Zhilin / How Human–Chatbot Interaction Impairs Charitable Giving: The Role of Moral Judgment. July 2022; In: Journal of Business Ethics. Vol. 178, No. 3, pp. 849–865
Zhou, Xinyue; Yang, Zhilin; Hyman, Michael R.; Li, Gang; Munim, Ziaul Haque / Guest editorial: Impact of artificial intelligence on business strategy in emerging markets: a conceptual framework and future research directions. May 2022; In: International Journal of Emerging Markets. Vol. 17, No. 4, pp. 917-929
Yao, Qi; Wan, Qiuyan; Li, Shihao; Zhou, Wenkai; Yang, Zhilin / Perceived power and smile intensity in service encounters. April 2022; In: Marketing Intelligence and Planning. Vol. 40, No. 3
Zeng, Fue; Ye, Qing; Yang, Zhilin; Li, Jing; Song, Yiping Amy / Correction to: Which Privacy Policy Works, Privacy Assurance or Personalization Declaration? An Investigation of Privacy Policies and Privacy Concerns. April 2022; In: Journal of Business Ethics. Vol. 176, No. 4, pp. 799
Zeng, Fue; Ye, Qing; Yang, Zhilin; Li, Jing; Song, Yiping Amy / Which Privacy Policy Works, Privacy Assurance or Personalization Declaration? An Investigation of Privacy Policies and Privacy Concerns. April 2022; In: Journal of Business Ethics. Vol. 176, No. 4, pp. 781-798
Zhu, Nibing; Yang, Zhilin; Cai, Shaohan; Sun, Haohao / Understanding the differences between Chinese and Western business practices: insights into Confucian philosophy. January 2022; In: European Journal of International Management. Vol. 17, No. 2-3, pp. 180-197
Cai, Shaohan; Wang, Xiaoyan; Ma, Yongchao; Zhou, Xinyue; Yang, Zhilin / Boundary spanner closeness to partner firm as relational governance in turbulent versus stable environments. January 2022; In: European Journal of Marketing. Vol. 56, No. 1, pp. 252-282
Chen, Shijiao; Zhang, Jing A.; Gao, Hongzhi; Yang, Zhilin; Mather, Damien / Trust Erosion During Industry-Wide Crises: The Central Role of Consumer Legitimacy Judgement. January 2022; In: Journal of Business Ethics. Vol. 175, No. 1, pp. 95–116
Cai, Shaohan; Wang, Xiaoyan; Zhou, Xinyue; Hyman, Michael R.; Yang, Zhilin / Political and community logics jointly affect ‘social distancing’ compliance. November 2021; In: Sustainable Cities and Society. Vol. 74
Zhu, Nibing; Liu, Chang; Yang, Zhilin / Team Size, Research Variety, and Research Performance: Do Coauthors’ Coauthors Matter?. November 2021; In: Journal of Informetrics. Vol. 15, No. 4
Wang, Xiaoyan; Li, Ping; Zheng, Yi; Jiang, Ling (Alice); Yang, Zhilin / Salespersons' self-monitoring, psychological capital and sales performance. October 2021; In: Asia Pacific Journal of Marketing and Logistics. Vol. 33, No. 9, pp. 1918-1933
Jiang, Ling; Zhou, Wenkai; Ren, Zhuoyi; Yang, Zhilin / Make the apps stand out: discoverability and perceived value are vital for adoption. September 2021; In: Journal of Research in Interactive Marketing.
Ge, Ling; Wang, Xiaoyan; Yang, Zhilin / The strategic choice of contract types in business process outsourcing. August 2021; In: Business Process Management Journal. Vol. 27, No. 5, pp. 1569-1589
Zhou, Wenkai; Yang, Zhilin; Hyman, Michael R. / Contextual influences on marketing and consumerism: an East Asian perspective. July 2021; In: International Marketing Review. Vol. 38, No. 4, pp. 641-656
Jia, Fang; Wei, Liyuan; Jiang, Ling; Hu, Zuohao; Yang, Zhilin / Curbing opportunism in marketing channels: The roles of influence strategy and perceived fairness. July 2021; In: Journal of Business Research. Vol. 131, pp. 69-80
Jia, Fang; Yang, Zhilin / Perceptual difference of dependence and trust in marketing channel: reconsideration of dependence measurement. February 2021; In: Asian Business and Management. Vol. 20, pp. 78-104
Cai, Shaohan; Jun, Minjoon; Wang, Xiaoyan; Yang, Zhilin / On boundary spanners and interfirm embeddedness: The role of guanxi institution in China. January 2021; In: Journal of Purchasing and Supply Management. Vol. 27, No. 1
Zeng, Fue; Ye, Qing; Li, Jing; Yang, Zhilin / Does self-disclosure matter? A dynamic two-stage perspective for the personalization-privacy paradox. January 2021; In: Journal of Business Research. Vol. 124, pp. 667-675
Zhang, Guangming; Dai, Gengxin; Sun, Hao; Zhang, Guitao; Yang, Zhilin / Equilibrium in supply chain network with competition and service level between channels considering consumers' channel preferences. November 2020; In: Journal of Retailing and Consumer Services. Vol. 57
Cai, Shaohan; Jun, Minjoon; Yang, Zhilin / The Joint Effects of Formal Institutions and Business Characteristics on Interfirm Guanxi in China: A Fuzzy Set Analysis. May 2020; In: Journal of Business-to-Business Marketing. Vol. 27, No. 2, pp. 151-174
Zheng, Xu (Vivian); Li, Xiaoling; Ren, Xingyao; Yang, Zhilin / Enhancing compliance among channel members by modeling reward events: matching motivation and ability with model selection. March 2020; In: Journal of the Academy of Marketing Science. Vol. 48, No. 2, pp. 331-349
Jia, Fang; Yang, Zhilin; Ji, Li; Xu, Shen / “Boss ceiling effect”: brand downgrading consumption of workplace employees. 2020; In: Asia Pacific Journal of Marketing and Logistics. Vol. 32, No. 7, pp. 1589-1609
Xu, Lan; Zhang, Lei; Cui, Nan; Yang, Zhilin / How and when AR technology affects product attitude. 2020; In: Asia Pacific Journal of Marketing and Logistics. Vol. 32, No. 6, pp. 1226-1241
Yang, Zhilin / Guanxi : How China Works. By Yanjie Bian. Medford, Mass.: Polity Books, 2019.. November 2019; In: American Journal of Sociology. Vol. 125, No. 3, pp. 848-850
Wang, Dianwen; Yang, Zhilin; Ding, Zhihua / Is Sociability or Interactivity more Effective for Enhancing Performance? Findings from a Massively Multiplayer Online Role-Playing Game. November 2019; In: Journal of Interactive Marketing. Vol. 48, pp. 106-119
Li, Lan; Li, Gang; Yang, Xue; Yang, Zhilin / Pursuing superior performance of service innovation through improved corporate social responsibility: From a knowledge acquisition perspective. September 2019; In: Asia Pacific Journal of Marketing and Logistics. Vol. 31, No. 4, pp. 925-943
He, Yuanqiong; Zhang, Junfang; Zhou, Yuanyuan; Yang, Zhilin / “Monkey See, Monkey Do?”: The Effect of Construal Level on Consumers’ Reactions to Others’ Unethical Behavior. May 2019; In: Journal of Business Ethics. Vol. 156, No. 2, pp. 455-472
Jiang, Yiran; Xu, Lan; Cui, Nan; Zhang, Hui; Yang, Zhilin / How does customer participation in service influence customer satisfaction? The mediating effects of role stressors. April 2019; In: International Journal of Bank Marketing. Vol. 32, No. 3, pp. 691-710
Jiang, Ling(Alice); Zhu, Nibing; Yang, Zhilin; Xu, Shen; Jun, Minjoon / The relationships between distance factors and international collaborative research outcomes: A bibliometric examination. August 2018; In: Journal of Informetrics. Vol. 12, No. 3, pp. 618-630
O'Connor, Neale G.; Yang, Zhilin; Jiang, Ling / Challenges in gaining supply chain competitiveness: Supplier response strategies and determinants. July 2018; In: Industrial Marketing Management. Vol. 72, pp. 138-151
Yang, Zhilin / Measuring Customer Perceived Hi-Tech New Product Performance: A Study of PDA Products. May 2018; In: Asian Journal of Business Research. Vol. 8, No. 1, pp. 107-129
Jiang, Hongyan; Yang, Zhilin; Sun, Peizhen; Xu, Mengmeng / When does social exclusion increase or decrease food self-regulation?: The moderating role of time orientation. January 2018; In: Journal of Consumer Behaviour. Vol. 17, No. 1, pp. 34-46
Jia, Fang; Yang, Zhilin; Jiang, Ling (Alice) / The effects of government relation and institutional environments on channel performance. 2018; In: Asia Pacific Journal of Marketing and Logistics. Vol. 30, No. 3, pp. 587-604
Zheng, Sijing; Hui, Siu Fu; Yang, Zhilin / Hospital trust or doctor trust?: A fuzzy analysis of trust in the health care setting. September 2017; In: Journal of Business Research. Vol. 78, pp. 217-225
CAI, Shaohan; JUN, Minjoon; YANG, Zhilin / The Effects of Boundary Spanners’ Personal Relationships on Interfirm Collaboration and Conflict: A Study of the Role of Guanxi in China. July 2017; In: Journal of Supply Chain Management. Vol. 53, No. 3, pp. 19-40
Zhang, Chuang; Zhuang, Guijun; Yang, Zhilin; Zhang, Yang / Brand Loyalty Versus Store Loyalty: Consumers’ Role in Determining Dependence Structure of Supplier–Retailer Dyads. April 2017; In: Journal of Business-to-Business Marketing. Vol. 24, No. 2, pp. 139-160
Zhong, Weiguo; Su, Chenting; Peng, Jisheng; Yang, Zhilin / Trust in Interorganizational Relationships: A Meta-Analytic Integration. April 2017; In: Journal of Management. Vol. 43, No. 4, pp. 1050-1075
Cai, Shaohan; YANG, Zhilin / Trust, Information Integration, and Coordination Costs: An Integrative Mode. April 2017; In: Asian Journal of Business Research. Vol. 7, No. 1, pp. 79-93
Wang, Yonggui; Wang, Na; Jiang, Ling; Yang, Zhilin; Cui, Victor / Managing relationships with power advantage buyers: The role of supplier initiated bonding tactics in long-term buyer–supplier collaborations. December 2016; In: Journal of Business Research. Vol. 69, No. 12, pp. 5587-5596
Hu, Qinfang; Chan, S. Fiona; Zhang, Guangling; Yang, Zhilin / The joint-liability mechanism: controlling opportunism through peer monitoring among Chinese supplier groups. June 2016; In: Journal of Business & Industrial Marketing. Vol. 31, No. 5, pp. 640-653
Jiang, Ling; Jun, Minjoon; Yang, Zhilin / Customer-perceived value and loyalty: how do key service quality dimensions matter in the context of B2C e-commerce?. June 2016; In: Service Business. Vol. 10, No. 2, pp. 301-317
Chung, Henry F.L.; Wang, Cheng Lu; Huang, Pei-How; Yang, Zhilin / Organizational capabilities and business performance: When and how does the dark side of managerial ties matter?. May 2016; In: Industrial Marketing Management. Vol. 55, pp. 70-82
Chung, Henry F.L.; Yang, Zhilin; Huang, Pei-How / How does organizational learning matter in strategic business performance? The contingency role of guanxi networking. June 2015; In: Journal of Business Research. Vol. 68, No. 6, pp. 1216-1224
Liu, Zhiqiang; Yang, Zhilin; Zeng, Fue; Waller, David / The Developmental Process of Unethical Consumer Behavior: An Investigation Grounded in China. May 2015; In: Journal of Business Ethics. Vol. 128, No. 2, pp. 411-432
Yang, Zhilin; Jiang, Ling Alice / Managing corporate crisis in China: Sentiment, reason, and law. March 2015; In: Business Horizons. Vol. 58, No. 2, pp. 193-201
CAI, Shaohan; YANG, Zhilin / THE ROLE OF THE GUANXI INSTITUTION IN SKILL ACQUISITION BETWEEN FIRMS: A STUDY OF CHINESE FIRMS. October 2014; In: Journal of Supply Chain Management. Vol. 50, No. 4, pp. 3-23
Yang, Zhilin; Su, Chenting / Institutional theory in business marketing: A conceptual framework and future directions. July 2014; In: Industrial Marketing Management. Vol. 43, No. 5, pp. 721-725
Gao, Hongzhi; Knight, John G.; Yang, Zhilin; Ballantyne, David / Toward a gatekeeping perspective of insider-outsider relationship development in China. July 2014; In: Journal of World Business. Vol. 49, No. 3, pp. 312-320
Cai, Shaohan; Yang, Zhilin / On the relationship between business environment and competitive priorities: The role of performance frontiers. May 2014; In: International Journal of Production Economics. Vol. 151, pp. 131-145
Yang, Zhilin; Jia, Fang; Cai, Shaohan / The performance implications of perceptual differences of dependence in marketing channels: The mediating role of trust. March 2014; In: Asia Pacific Journal of Marketing and Logistics. Vol. 26, No. 3, pp. 344-364
Wang, Xuehua; Chi Chow, Wing; Yang, Zhilin; Y.M. Lai, Jennifer / Market signals: web site investment and physical store existence. January 2014; In: Asia Pacific Journal of Marketing and Logistics. Vol. 26, No. 1, pp. 94-113
Yang, Zhilin; Su, Chenting / Understanding Asian business strategy: Modeling institution-based legitimacy-embedded efficiency. December 2013; In: Journal of Business Research. Vol. 66, No. 12, pp. 2369-2374
Wang, Yonggui; Wu, Jianfeng; Yang, Zhilin / Customer Participation and Project Performance: The Mediating Role of Knowledge Sharing in the Chinese Telecommunication Service Industry. October 2013; In: Journal of Business-to-Business Marketing. Vol. 20, No. 4, pp. 227-244
Jiang, Ling (Alice); Yang, Zhilin; Jun, Minjoon / Measuring consumer perceptions of online shopping convenience. April 2013; In: Journal of Service Management. Vol. 24, No. 2, pp. 191-214
Wu, Jianan; Wu, Yinglu; Sun, Jie; Yang, Zhilin / User reviews and uncertainty assessment: A two stage model of consumers' willingness-to-pay in online markets. April 2013; In: Decision Support Systems. Vol. 55, No. 1, pp. 175-185
Wang, Yonggui; Chan, S. Fiona; Yang, Zhilin / Customers' perceived benefits of interacting in a virtual brand community in China. February 2013; In: Journal of Electronic Commerce Research. Vol. 14, No. 1, pp. 49-66
Wang, Xuehua; Yang, Zhilin / Inter-firm opportunism: A meta-analytic review and assessment of its antecedents and effect on performance. January 2013; In: Journal of Business and Industrial Marketing. Vol. 28, No. 2, pp. 137-146
Cai, Huajian; Fang, Xiang; Yang, Zhilin; Song, Hairong / Implicit Consumer Animosity: A Primary Validation. July 2012; In: Journal of Applied Social Psychology. Vol. 42, No. 7, pp. 1651-1674
Wang, Xuehua; Chow, Cheris W.; Yang, Zhilin / A two-path model on the effects of positivity and empathy reflected by online reviews: A choice mechanism perspective. June 2012; In: International Journal of Internet Marketing and Advertising. Vol. 7, No. 3, pp. 260-277
Yang, Zhilin; Su, Chenting; Fam, Kim-Shyan / Dealing with institutional distances in international marketing channels: Governance strategies that engender legitimacy and efficiency. May 2012; In: Journal of Marketing. Vol. 76, No. 3, pp. 41-55
Jiang, Ling(Alice); Yang, Zhilin; Carlson, David / Marketing Professionals’ Perceptions of Marketing Journals/Publications. March 2012; In: African Journal of Business Management. Vol. 6, No. 11, pp. 4317-4327
Hu, Jing; Liu, Xin; Wang, Sijun; Yang, Zhilin / The role of brand image congruity in Chinese consumers' brand preference. February 2012; In: Journal of Product and Brand Management. Vol. 21, No. 1, pp. 26-34
Yang, Zhilin; Wang, Cheng Lu / Guanxi as a governance mechanism in business markets: Its characteristics, relevant theories, and future research directions. May 2011; In: Industrial Marketing Management. Vol. 40, No. 4, pp. 492-495
Zeng, Fue; Yang, Zhilin; Li, Yongqiang; Fam, Kim-Shyan / Small business industrial buyers' price sensitivity: Do service quality dimensions matter in business markets?. April 2011; In: Industrial Marketing Management. Vol. 40, No. 3, pp. 395-404
Cai, Shaohan; Yang, Zhilin; Jun, Minjoon / Cooperative norms, structural mechanisms, and supplier performance: Empirical evidence from Chinese manufacturers. March 2011; In: Journal of Purchasing and Supply Management. Vol. 17, No. 1, pp. 1-10
Wang, Xuehua; YANG, Zhilin / The Impact of Brand Credibility and Brand Personality on Purchase Intention: An Empirical Study in China. March 2011; In: Advances in International Marketing. Vol. 21, pp. 137 - 153
Ding, Min; Hauser, John R.; Dong, Songting; Dzyabura, Daria; Yang, Zhilin; Su, Chenting; Gaskin, Steven P. / Unstructured direct elicitation of decision rules. February 2011; In: Journal of Marketing Research. Vol. 48, No. 1, pp. 116-127
Li, Yongqiang; Wang, Xuehua; Yang, Zhilin / The effects of corporate-brand credibility, perceived corporate-brand origin, and self-image congruence on purchase intention: Evidence from China's auto industry. January 2011; In: Journal of Global Marketing. Vol. 24, No. 1, pp. 58-68
Yang, Zhilin; Zhou, Chen; Jiang, Ling / When do formal control and trust matter? A context-based analysis of the effects on marketing channel relationships in China. January 2011; In: Industrial Marketing Management. Vol. 40, No. 1, pp. 86-96
Wang, Xuehua; Yang, Zhilin / The impact of brand credibility and brand personality on purchase intention: An empirical study in China. 2011; In: Advances in International Marketing. Vol. 21, pp. 137-153
Schumann, Jan H.; Wangenheim, Florian V.; Stringfellow, Anne; Yang, Zhilin; Praxmarer, Sandra; Jiménez, Fernando R.; Blazevic, Vera; Shannon, Randall M.; Shainesh, G.; Komor, Marcin / Drivers of trust in relational service exchange: Understanding the importance of cross-cultural differences. November 2010; In: Journal of Service Research. Vol. 13, No. 4, pp. 453-468
Cai, Shaohan; Yang, Zhilin; Hu, Zuohao / The effects of volume consolidation on buyer-supplier relationships: A study of Chinese firms. September 2010; In: Journal of Purchasing and Supply Management. Vol. 16, No. 3, pp. 152-162
Cai, Shaohan; Jun, Minjoon; Yang, Zhilin / Implementing supply chain information integration in China: The role of institutional forces and trust. May 2010; In: Journal of Operations Management. Vol. 28, No. 3, pp. 257-268
Schumann, Jan H.; Wangenheim, Florian V; Stringfellow, Anne; Yang, Zhilin; Blazevic, Vera; Praxmarer, Sandra; Shainesh, G.; Komor, Marcin; Shannon, Randall M.; Jiménez, Fernando R. / Cross-cultural differences in the effect of received word-of-mouth referral in relational service exchange. 2010; In: Journal of International Marketing. Vol. 18, No. 3, pp. 62-80
Wang, Xuehua; Yang, Zhilin / The effect of brand credibility on consumers' brand purchase intention in emerging economies: The moderating role of brand awareness and brand image. 2010; In: Journal of Global Marketing. Vol. 23, No. 3, pp. 177-188
Wang, Xuehua; Yang, Zhilin; Liu, Ning Rong / The impacts of brand personality and congruity on purchase intention: Evidence from the Chinese mainland's automobile market. July 2009; In: Journal of Global Marketing. Vol. 22, No. 3, pp. 199-215
Cai, Shaohan; Yang, Zhilin; Hu, Zuohao / Exploring the governance mechanisms of quasi-integration in buyer-supplier relationships. June 2009; In: Journal of Business Research. Vol. 62, No. 6, pp. 660-666
Su, Chenting; Yang, Zhilin; Zhuang, Guijun; Zhou, Nan; Dou, Wenyu / Interpersonal influence as an alternative channel communication behavior in emerging markets: The case of China. May 2009; In: Journal of International Business Studies. Vol. 40, No. 4, pp. 668-689
Fam, Kim-Shyan; Waller, David S.; Yang, Zhilin / Addressing the advertising of controversial products in China: An empirical approach. April 2009; In: Journal of Business Ethics. Vol. 88, No. SUPPL. 1, pp. 43-58
Fam, Kim-Shyan; Yang, Zhilin; Hyman, Mike / Confucian/Chopsticks Marketing. 2009; In: Journal of Business Ethics. Vol. 88, No. SUPPL. 3, pp. 393-397
Zeng, Fue; Hu, Zuohao; Chen, Rong; Yang, Zhilin / Determinants of online service satisfaction and their impacts on behavioural intentions. 2009; In: Total Quality Management and Business Excellence. Vol. 20, No. 9, pp. 953-969
庄贵军; 周南; 周筱莲; 苏晨汀; 杨志林 / 跨文化营销渠道中文化差异对企业间信任与承诺意愿的影响. 2009; In: 管理评论. Vol. 21, No. 1, pp. 67-76
Hyman, Michael R.; YANG, Zhi Lin; Fam, kim-Shyan; Stratemeyer, Andreas W. / International Business Research: A Retrospective. October 2008; In: The Open Business Journal. Vol. 1, pp. 67 - 95
Zhou, Kevin Zheng; Poppo, Laura; Yang, Zhilin / Relational ties or customized contracts? An examination of alternative governance choices in China. April 2008; In: Journal of International Business Studies. Vol. 39, No. 3, pp. 526-534
Zhuang, Gui-Jun; Zhou, Nan; Su, Chen-Ting; Yang, Zhi-Lin / Impact of social capital and guanxi orientation on interfirm communication in marketing channels. March 2008; In: Xitong Gongcheng Lilun yu Shijian/System Engineering Theory and Practice. Vol. 28, No. 3, pp. 1-15
Cai, Shaohan; Yang, Zhilin / Development of cooperative norms in the buyer-supplier relationship: The Chinese experience. January 2008; In: Journal of Supply Chain Management. Vol. 44, No. 1, pp. 55-70
Wang, Xuehua; Yang, Zhilin / A meta-analysis of effect sizes in international marketing experiments. 2008; In: International Marketing Review. Vol. 25, No. 3, pp. 276-291
Li, Fuan; Zhou, Nan; Kashyap, Rajiv; Yang, Zhilin / Brand trust as a second-order factor. An alternative measurement model. 2008; In: International Journal of Market Research. Vol. 50, No. 6, pp. 817-839
Fam, Kim-Shyan; Waller, David; Ong, F.S.; YANG, Zhi Lin / Controversial Product Advertising in China: Perceptions of Three Generational Cohorts. 2008; In: Journal of Consumer Behaviour. Vol. 7, No. 6, pp. 461 - 469
Wang, Xuehua; Yang, Zhilin / Does country-of-origin matter in the relationship between brand personality and purchase intention in emerging economies? Evidence from China's auto industry. 2008; In: International Marketing Review. Vol. 25, No. 4, pp. 458-474
徐嵐; 楊志林; 周南; 李福安 / 友善和正直: 何時對品牌信任更重要? ─ 影響友善和正直與品牌信任關係的調節變量研究. 2008; In: 營銷科學學報. Vol. 第四卷, No. 第一辑, pp. 15 - 35
寿志钢; 苏晨汀; 杨志林; 周南 / 零售商的能力与友善如何影响供应商的关系行为 —— 基于信任理论的实证研究. February 2007; In: 管理世界. Vol. 2008年, No. 2, pp. 97-109
Yang, Zhilin; Wang, Xuehua; Su, Chenting / A review of research methodologies in international business. December 2006; In: International Business Review. Vol. 15, No. 6, pp. 601-617
Cai, Shaohan; Jun, Minjoon; Yang, Zhilin / The impact of interorganizational internet communication on purchasing performance: A study of Chinese manufacturing firms. August 2006; In: Journal of Supply Chain Management. Vol. 42, No. 3, pp. 16-29
Fam, Kim-Shyan; Yang, Zhilin / Primary influences of environmental uncertainty on promotions budget allocation and performance: A cross-country study of retail advertisers. February 2006; In: Journal of Business Research. Vol. 59, No. 2, pp. 259-267
Zhou, Kevin Zheng; Gao, Gerald Yong; Yang, Zhilin; Zhou, Nan / Developing strategic orientation in China: Antecedents and consequences of market and innovation orientations. August 2005; In: Journal of Business Research. Vol. 58, No. 8, pp. 1049-1058
Yang, Zhilin; Bi, Zili; Zhou, Nan / The double jeopardy phenomenon and the mediating effect of brand penetration between advertising and brand loyalty. June 2005; In: Journal of Advertising Research. Vol. 45, No. 2, pp. 211-221
Yang, Zhilin; Cai, Shaohan; Zhou, Zheng; Zhou, Nan / Development and validation of an instrument to measure user perceived service quality of information presenting Web portals. May 2005; In: Information and Management. Vol. 42, No. 4, pp. 575-589
Yang, Zhilin; Zhou, Nan; Chen, Jie / Brand choice of older Chinese consumers. 2005; In: Journal of International Consumer Marketing. Vol. 17, No. 4, pp. 65-81
Yang, Zhilin; Jun, Minjoon; Peterson, Robin T. / Measuring customer perceived online service quality: Scale development and managerial implications. November 2004; In: International Journal of Operations and Production Management. Vol. 24, No. 11, pp. 1149-1174
Yang, Zhilin; Peterson, Robin T. / Customer perceived value, satisfaction, and loyalty: The role of switching costs. October 2004; In: Psychology and Marketing. Vol. 21, No. 10, pp. 799-822
Yang, Zhilin; Fang, Xiang / Online service quality dimensions and their relationships with satisfaction: A content analysis of customer reviews of securities brokerage services. July 2004; In: International Journal of Service Industry Management. Vol. 15, No. 3, pp. 302-326
Jun, Minjoon; Yang, Zhilin; Kim, DaeSoo / Customers' perceptions of online retailing service quality and their satisfaction. 2004; In: International Journal of Quality and Reliability Management. Vol. 21, No. 8, pp. 817-840
Yang, Zhilin; Peterson, Robin T.; Cai, Shaohan / Services quality dimensions of Internet retailing: An exploratory analysis. December 2003; In: Journal of Services Marketing. Vol. 17, No. 7, pp. 685-700
Yang, Zhilin; Peterson, Robin T. / I read about it online .... December 2003; In: Marketing Research. Vol. 15, No. 4, pp. 26-31
Yang, Zhilin; Peterson, Robin T. / The quality dimensions of internet retail food purchasing: A content analysis of consumer compliments and complaints. April 2002; In: Journal of Foodservice Business Research. Vol. 5, No. 2, pp. 25-46
Yang, Zhilin; Jun, Minjoon / Consumer Perception of e-Service Quality: From Internet Purchaser and Non-Purchaser Perspectives. March 2002; In: Journal of Business Strategies. Vol. 19, No. 1, pp. 19-41
Yang, Zhilin; Peterson, Robin T.; Huang, Lily / Taking the pulse of internet pharmacies: Online shoppers speak out on pharmacy service issues. June 2001; In: Marketing Health Services. Vol. 21, No. 2, pp. 5-10
Hyman, Michael R.; Yang, Zhilin / International marketing serials: A retrospective. 2001; In: International Marketing Review. Vol. 18, No. 6, pp. 667-716
Scholarly Books, Monographs, Reports and Case Studies
Hu, Zuohao; Chen, Xi; Yang, Zhilin / Research Frontiers on the International Marketing Strategies of Chinese Brands. 2017;
keep reading