Dr. TSO Kwok Fai Geoffrey
曹國輝博士
Senior Teaching Consultant
Address
7-281, Lau Ming Wai Academic Building, City University of Hong Kong
Phone
+852 34428568
Fax
+852 34420189
Email
Public CV
Research Areas
Statistical Modelling
Survey Methods
Market Research
Qualifications
PhD - Biostatistics (University of Toronto)
MA - Statistics (York University)
BSc - Applied Mathematics (York University)
Biography
Geoffrey Tso completed his PhD in Biostatistics at the University of Toronto. His research interests include market research, economic indexes, energy research, business intelligence, and deep network. His research has appeared in Computational Statistics & Data Analysis, Energy, Social Indicators Research, Journal of the Association for Information Systems, Journal of Applied Statistics, Communications in Statistics - Simulation and Computation, and others.
He is also the Director of the Statistical Consulting Unit, housed in the Department of Management Sciences. This unit supports survey activities and all types of statistical analyses, including model building, conducted by academics in the universities. He started his consulting work in 1992. He has substantial experiences in serving as leader of over 2000 surveys and other statistical projects conducted for the local government’s department, transport operators, and private organizations.
Publications
Journal Publications and Reviews
Zong, Xianpeng; Tso, Geoffrey K. F. ; Zou, Gouhua / IMPROVED MODEL-ASSISTED ESTIMATION VIA PROBABILITY THRESHOLDING. January 2026; In: Statistica Sinica. Vol. 36, No. 1, pp. 53-78
Song, Lianlian; Wang, Tingting; Yao, Shanji; Tso, Geoffrey Kwok Fai / Binge-Watching and Advertising Reactance: The Moderating Roles of Ad Position and Ad Congruence. June 2025; In: Journal of Advertising.
Song, Lianlian; Yao, Shanji; Liu, Lili; Tso, Geoffrey / Investigating binge-watching and its effect on paid subscription: A mixed-method study based on SOR theory. January 2025; In: Journal of Consumer Behaviour. Vol. 24, No. 1, pp. 20-43
Li, Jin; Tso, Geoffrey; Wu, Don / WHETHER CONSUMER SATISFACTION BENEFITS the INVESTMENT PORTFOLIO: EMPIRICAL EVIDENCE from HONG KONG. March 2023; In: Singapore Economic Review. Vol. 68, No. 2, pp. 485-506
He, Kaijian; Ji, Lei; Wu, Chi Wai Don; Tso, Kwok Fai Geoffrey / Using SARIMA–CNN–LSTM approach to forecast daily tourism demand. December 2021; In: Journal of Hospitality and Tourism Management. Vol. 49, pp. 25-33
Shen, Huaxiao; Li, Yanzhi; Guan, Jingjing; Tso, Geoffrey K.F. / A Planning Approach to Revenue Management for Non-Guaranteed Targeted Display Advertising. June 2021; In: Production and Operations Management. Vol. 30, No. 6, pp. 1583-1602
Song, Lianlian; Shi, Yang; Tso, Geoffrey Kwok Fai; Lo, Hing Po / Forecasting week-to-week television ratings using reduced-form and structural dynamic models. January 2021; In: International Journal of Forecasting. Vol. 37, No. 1, pp. 302-321
Li, Song; Tso, Geoffrey K. F.; Li, Jin / Parallel generalized elliptical slice sampling with adaptive regional pseudo-priors. July 2020; In: Journal of Statistical Computation and Simulation. Vol. 90, No. 15, pp. 2789–2813
Tso, Geoffrey Kwok Fai / Consumers can learn and can forget – Modeling the dynamic decision procedure when watching TV. June 2020; In: Journal of Management Science and Engineering. Vol. 5, No. 2, pp. 87-104
Zou, Yingchao; Yu, Lean; Tso, Geoffrey K.F.; He, Kaijian / Risk forecasting in the crude oil market: A multiscale Convolutional Neural Network approach. March 2020; In: Physica A: Statistical Mechanics and its Applications. Vol. 541
Li, Jin; Guo, Zhiling; Tso, Geoffrey / An economic analysis of consumer learning on entertainment shopping websites. April 2019; In: Journal of the Association for Information Systems. Vol. 20, No. 4, pp. 285-316
He, Kaijian; Chen, Yanhui; Tso, Geoffrey K.F. / Price forecasting in the precious metal market: A multivariate EMD denoising approach. December 2017; In: Resources Policy. Vol. 54, pp. 9-24
Tso, Geoffrey K.F.; Guan, Jingjing / A multilevel regression approach to understand effects of environment indicators and household features on residential energy consumption. March 2014; In: Energy. Vol. 66, pp. 722-731
Tso, Geoffrey K.F.; Yau, Kelvin K.W.; Cheung, Monique S.M. / Latent constructs determining Internet job search behaviors: Motivation, opportunity and job change intention. March 2010; In: Computers in Human Behavior. Vol. 26, No. 2, pp. 122-131
Tso, Geoffrey K.F.; Yau, Kelvin K.W. / Predicting electricity energy consumption: A comparison of regression analysis, decision tree and neural networks. September 2007; In: Energy. Vol. 32, No. 9, pp. 1761-1768
Tse, Siu-Keung; Tso, Geoffrey / Shrinkage estimation of reliability for exponentially distributed lifetimes. 1996; In: Communications in Statistics Part B: Simulation and Computation. Vol. 25, No. 2, pp. 415-430
Conference Papers
SONG, Lianlian; TSO, Kwok Fai; LIU, Zhiyong; CHEN, Qian / Understanding User Visiting Behavior and Web Design: Applying Simultaneous Choice Model to Content Arrangement. December 2013; Italian Chapter of Association for Information Systems, 14/12/2013 - 14/12/2013, , United States. pp. 207-217
Chapters, Conference Papers, Creative and Literary Works
Li, Jin; Guo, Zhiling; Tso, Geoffrey K.F. / An Economic Analysis of Consumer Learning for Online Entertainment Shopping. June 2016; Pacific Asia Conference on Information Systems, PACIS 2016 - Proceedings.
Song, Lianlian; Tso, Geoffrey; Chen, Qian / Understanding user visiting behavior and web design: Applying simultaneous choice model to content arrangement. January 2014; Lecture Notes in Information Systems and Organisation. Vol. 7, pp. 207-217
TSO, Kwok Fai; WU, Chi Wai / Measuring Consumer Satisfaction Levels in Hong Kong and its correlation to companies' firm value. July 2010; Proceedings of Business and Information.
Scholarly Books, Monographs, Reports and Case Studies
TSO, Kwok Fai / Sixth Customer Satisfaction Survey on Estate Maintenance, Improvement and Vacant Flat Refurbishment in Wong Tai Sin, Tsing Yi, Tsuen Wan and Islands (2) District. May 2015;
TSO, Kwok Fai / Forth Customer Satisfaction Survey on District Term Contract for the Maintenance, Improvement and Vacant Flat Refurbishment in Tuen Mun and Yuen Long (1) District. March 2015;
TSO, Kwok Fai / Fifth Customer Satisfaction Survey on Estate Maintenance, Improvement and Vacant Flat Refurbishment in Wong Tai Sin, Tsing Yi, Tsuen Wan and Islands (2) District. November 2014;
TSO, Kwok Fai / Third Customer Satisfaction Survey on District Term Contract for the Maintenance, Improvement and Vacant Flat Refurbishment in Tuen Mun and Yuen Long (1) District. August 2014;
TSO, Kwok Fai / Second Customer Satisfaction Survey on Estate Maintenance, Improvement and Vacant Flat Refurbishment in Wong Tai Sin, Tsing Yi, Tsuen Wan and Islands (2) District. June 2013;
TSO Kwok Fai, Geoffrey; WU, Chi Wai / ECIC Market Study Report (Exporters). May 2013;
TSO, Kwok Fai / First Customer Satisfaction Survey on Estate Maintenance, Improvement and Vacant Flat Refurbishment in Wong Tai Sin, Tsing Yi, Tsuen Wan and Islands (2) District. December 2012;
WU, Chi Wai; TSO Kwok Fai, Geoffrey / Report on Survey to Gauge the Islands Community's Awareness towards Waste Management Issue. December 2012;
TSO, Kwok Fai / Full Report on Price Comparison Survey 2012. August 2012;
TSO Kwok Fai, Geoffrey; WU, Chi Wai / Market Analysis for Tie Rack Hong Kong. July 2012;
TSO, Kwok Fai / Second Customer Satisfaction Survey on DTC for the Maintenance, Improvement and Vacant Flat Refurbishment for Tuen Mun East District (HA Contract No.: 20100039). March 2012;
TSO, Kwok Fai / Fourth Customer Satisfaction Survey on Estate Maintenance in Ha Kwai Chung, Tsuen Wan and Islands District (HA Contract No.: 20090055). February 2012;
TSO, Kwok Fai / Report on 2011 Passenger Focus Group Sessions. November 2011;
TSO, Kwok Fai / Report on 2011 Passenger Opinions Survey. November 2011;
TSO, Kwok Fai / Compilation of 2011 Performance Indicators for Measuring ETV's Effectiveness. September 2011;
TSO, Kwok Fai / Fourth Customer Satisfaction Survey for DTC for the Maintenance and Vacant Flat Refurbishment in Shatin District (HA Contract No.: 20080054). August 2011;
TSO, Kwok Fai / Fourth Customer Satisfaction Survey on Estate Maintenance in Shatin (Central and South) District (HA Contract No.: 20080029). August 2011;
TSO, Kwok Fai / Price Comparison Survey 2011. August 2011;
TSO, Kwok Fai / Third Customer Satisfaction Survey on Estate Maintenance in Tuen Mun West District (HA Contract No.: 20090098). August 2011;
TSO, Kwok Fai / Third Customer Satisfaction Survey on Estate Maintenance in Ha Kwai Chung, Tsuen Wan and Islands District (HA Contract No.: 20090055). July 2011;
TSO, Kwok Fai / Fourth Customer Satisfaction Survey on Estate Maintenance in Kowloon East (1) District (HA Contract No.: 20070084). March 2011;
TSO, Kwok Fai / Second Customer Satisfaction Survey on Estate Maintenance in Ha Kwai Chung, Tsuen Wan and Islands District (HA Contract No.: 20090055). March 2011;
TSO, Kwok Fai / Second Customer Satisfaction Survey on Estate Maintenance in Tuen Mun West District (HA Contract No.: 20090098). March 2011;
TSO, Kwok Fai / Third Customer Satisfaction Survey for DTC for the Maintenance and Vacant Flat Refurbishment in Shatin District (HA Contract No.: 20080054). February 2011;
TSO, Kwok Fai / Third Customer Satisfaction Survey on Estate Maintenance in Shatin (Central and South) District (HA Contract No.: 20080029). February 2011;
TSO, Kwok Fai / Fourth Customer Satisfaction Survey for DTC for the Maintenance and Vacant Flat Refurbishment in Tai Po, North and Tseung Kwan O District (HA Contract No.: 20070031). December 2010;
TSO, Kwok Fai / Third Customer Satisfaction Survey on Estate Maintenance in Kwai Tsing, Tsuen Wan and Islands District (HA Contract No.: 20080038). December 2010;
TSO, Kwok Fai / Third Customer Satisfaction Survey for DTC for the Maintenance and Vacant Flat Refurbishment in Yuen Long District (HA Contract No.: 20070029). November 2010;
TSO, Kwok Fai / Third Customer Satisfaction Survey on Estate Maintenance in Kowloon East (1) District (HA Contract No.: 20070084). November 2010;
TSO, Kwok Fai / First Customer Satisfaction Survey on Estate Maintenance in Tuen Mun West District (HA Contract No.: 20090098). September 2010;
TSO, Kwok Fai / Report on 2010 Passenger Focus Group Sessions. July 2010;
TSO, Kwok Fai / Report on 2010 Passenger Opinions Survey. July 2010;
TSO, Kwok Fai / First Customer Satisfaction Survey on Estate Maintenance in Ha Kwai Chung, Tsuen Wan and Islands District (HA Contract No.: 20090055). June 2010;
TSO, Kwok Fai / Third Independent Customer Satisfaction Survey for the Maintenance and Vacant Flat Refurbishment for Tai Po, North and Tseung Kwan O District (HA Contract No.: 20070031). June 2010;
TSO, Kwok Fai / Second Customer Satisfaction Survey on Estate Maintenance in Shatin (Central and South) District (HA Contract No.: 20080029). April 2010;
TSO, Kwok Fai / Third Independent Customer Satisfaction Survey for the Maintenance and Vacant Flat Refurbishment for Yuen Long District (HA Contract No.: 20070029). April 2010;
TSO, Kwok Fai / Second Customer Satisfaction Survey for DTC for the Maintenance and Vacant Flat Refurbishment in Shatin District (HA Contract No.: 20080054). March 2010;
TSO, Kwok Fai / Second Customer Satisfaction Survey on Estate Maintenance in Kwai Tsing, Tsuen Wan and Islands District (HA Contract No.: 20080038). March 2010;
TSO, Kwok Fai / Second Customer Satisfaction Survey on Estate Maintenance in Kowloon East (1) District (HA Contract No.: 20070084). January 2010;
TSO, Kwok Fai / Third Customer Satisfaction Survey on DTC Maintenance and Vacant Flat Refurbishment for Cheung Wah, Ka Fuk, Wah Sum, Tai Ping, Ching Ho and Choi Yuen Estates (HA Contract No.: 20060031). November 2009;
TSO, Kwok Fai / Second Independent Customer Satisfaction Survey of DTC for the Maintenance and Vacant Flat Refurbishment for Tuen Mun West District (HA Contract No.: 20070081). October 2009;
TSO, Kwok Fai / Third Independent Customer Satisfaction Survey for the Maintenance and Vacant Flat Refurbishment for Hong Kong East District (HA Contract No.: 20070010). September 2009;
TSO, Kwok Fai / First Customer Satisfaction Survey on Estate Maintenance in Kowloon East (1) District. June 2009;
TSO, Kwok Fai / Third Independent Customer Satisfaction Survey for “Total Maintenance Scheme” Term Contract for In-flat Maintenance Service for Kwai Tsing, Tsuen Wan & Islands and Tai Po, North, Shatin & Sai Kung Regions 2006/2008. May 2009;
TSO, Kwok Fai / Third Independent Customer Satisfaction Survey for DTC for the Maintenance and Vacant Flat Refurbishment for Kowloon East 2 District. May 2009;
TSO, Kwok Fai / Acquisition Channel Evaluation Study for Trusted Partner TVC Campaign. April 2009;
TSO, Kwok Fai / Passengers Satisfaction and Opinion Survey 2008. April 2009;
TSO, Kwok Fai / Second Independent Customer Satisfaction Survey for the Maintenance and Vacant Flat Refurbishment for Tai Po, North and Tseung Kwan O District. April 2009;
TSO, Kwok Fai / Second Independent Customer Satisfaction Survey for the Maintenance and Vacant Flat Refurbishment for Yuen Long District. April 2009;
TSO, Kwok Fai / Passengers Satisfaction and Opinion Survey 2008. March 2009;
TSO, Kwok Fai / CitiGold Tracking Survey 2008. February 2009;
TSO, Kwok Fai / First Independent Customer Satisfaction Survey of DTC for the Maintenance and Vacant Flat Refurbishment for Tuen Mun West District. February 2009;
TSO, Kwok Fai / Fourth Customer Satisfaction Survey on DTC Maintenance in Sha Tin District (Mei Lam, Chung On, Mei Tin, Hin Yiu & Pok Hong (Non-Domestic) Estates). February 2009;
TSO, Kwok Fai / Millionaire Survey 2008. February 2009;
TSO, Kwok Fai / Fourth Customer Satisfaction Survey on Estate Maintenance in Kowloon West District. January 2009;
TSO, Kwok Fai / Second Customer Satisfaction Survey on DTC Maintenance and Vacant Flat Refurbishment for Cheung Wah, Ka Fuk, Wah Sum, Tai Ping, Ching Ho and Choi Yuen Estates. December 2008;
TSO, Kwok Fai / Second Independent Customer Satisfaction Survey of DTC for the Maintenance and Vacant Flat Refurbishment for Hong Kong East District. December 2008;
TSO, Kwok Fai / Second Independent Customer Satisfaction Survey for DTC for the Maintenance and Vacant Flat Refurbishment for Kowloon East 2 District. November 2008;
TSO, Kwok Fai / Third Customer Satisfaction Survey on DTC for Maintenance and Vacant Flat Refurbishment for Ha Kwai Chung, Tsuen Wan and Islands District. November 2008;
TSO, Kwok Fai / Fourth Customer Satisfaction Survey on Estate Maintenance in Kowloon East (3) District. October 2008;
TSO, Kwok Fai / Market Size Population Survey 2008. October 2008;
TSO, Kwok Fai / First Independent Customer Satisfaction Survey for the Maintenance and Vacant Flat Refurbishment for Yuen Long District. September 2008;
TSO, Kwok Fai / First Independent Customer Satisfaction Survey for the Maintenance and Vacant Flat Refurbishment for Tai Po , North and Tseung Kwan O District. August 2008;
TSO, Kwok Fai / Price Comparison Study on Commodities Available at and Outside LML's Shopping Centres. August 2008;
TSO, Kwok Fai / Second Independent Customer Satisfaction Survey for “Total Maintenance Scheme” Term Contract for In-flat Maintenance Service for Kwai Tsing, Tsuen Wan & Islands and Tai Po, North, Shatin & Sai Kung Regions 2006/2008. August 2008;
TSO, Kwok Fai / Survey Report on Compilation of 2008 Performance Indicators for Measuring ETV’s Effectiveness. August 2008;
TSO, Kwok Fai / Acquisition Channel Evaluation Study for 84-mth Campaign. July 2008;
TSO, Kwok Fai / Customer Service Survey for all properties managed by MTRC. 2008;
TSO, Kwok Fai / Performance Indicators for Measuring the Effectiveness of ETV Service. 2007;
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