Address
10-221, Lau Ming Wai Academic Building, City University of Hong Kong
Phone
+852 34428812
Fax
+852 34420346
Email
Research Areas
Digital Marketing
Online Retail
Qualifications
PhD - Business (Marketing) (Singapore Management University)
BBM - Business (majoring in Marketing and Psychology) (Singapore Management University)
Teaching Areas
Digital Marketing
Marketing Modelling
Teaching Activities (past 3 academic years)
| Academic Year | Level | Title |
|---|---|---|
| 2023-2024 | Bachelor's Degree | Digital Marketing |
| Digital Marketing Tools & Analytics | ||
| Postgraduate Degree | Digital Marketing | |
| 2022-2023 | Bachelor's Degree | Digital Marketing |
| Postgraduate Degree | Digital Marketing | |
| 2021-2022 | Bachelor's Degree | Digital Marketing |
| Postgraduate Degree | Digital Marketing |
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Selected Publications
Journal Publications and Reviews
Chandukala, Sandeep R.; Reddy, Srinivas K.; Tan, Yong-Chin / How Augmented Reality Can — and Can’t — Help Your Brand. March 2022; In: Harvard Business Review. Vol. Online
Tan, Yong-Chin; Chandukala, Sandeep R.; Reddy, Srinivas K. / Augmented Reality in Retail and Its Impact on Sales. January 2022; In: Journal of Marketing. Vol. 86, No. 1, pp. 48-66