Mr Chris TUNG 董本洪先生
Group CMO & CEO China, Shangri-La group
集团首席营销官兼中国区首席执行官, 香格里拉集团
Chris Tung is the Group CMO and China CEO of the leading Asian luxury hotel group, Shangri-La. Before that Chris joined Alibaba Group in January 2016, and has served as Chief Marketing Officer since then until April 2023. He was appointed President of Alibaba Group in May 2023, in charge of Strategic Development.
Chris is best known for his strong leadership in driving marketing innovation and defining new models to build brands. During his tenure as CMO at Alibaba, he has led different business divisions to create many best-in-class cases including Taobao Maker Festival, Tmall double 11 etc. He also created the concept of “Uni Marketing”, a revolutionary marketing system that significantly improves the effectiveness of marketing and advertising by leveraging Alibaba’s business intelligence. The new methodology is transforming the way to do brand marketing and generating strong momentum for marketing industry evolution in China. As a result, Chris was awarded as and “the world’s most influential CMOs” by Forbes (2018, 2022, 2023).
Chris is the author of the recently published book ‘Smart Moves – How AI redefines management’. This book explores how AI transforms business management, providing leaders with frameworks and practical guidance for intelligent management in the AI era.
董本洪先生现任亚洲领先豪华酒店集团香格里拉的集团首席营销官兼中国区首席执行官。此前，他于 2016 年 1 月加入阿里巴巴集团，担任集团首席市场官。之后于2023年5月出任阿里巴巴集团总裁，主管战略发展部。
董本洪先生在担任阿里巴巴集团首席市场官期间，负责全集团各主要业务品牌（如天猫、淘宝、阿里云等）的市场营销管理工作，并领导集团市场部中台，在媒体策划、内容营销、数据营销上提供对各业务市场部的专业支持。自该职以来，他致力于推动阿里巴巴集团的营销创新，带领团队成功创造了许多条深入人心的品牌营销案例，例如：淘宝造物节、“理想生活上天猫”的品牌定位升级、天猫双十一全球狂欢节、新零售智慧门店等。他还带领建设阿里巴巴集团的大数据营销系统，开创了Uni Marketing（全域营销）方法论。该项新方法论重塑了传统的品牌营销，成为推动中国营销行业变革的强大动力。董本洪先生也因此在 2018，2022，2023 年荣膺福布斯“全球最具影响力首席市场官”榜单中，成为华人营销圈中唯一多次荣获此殊荣者。
董本洪先生最新著作《 AI管理学》，探讨人工智能如何重塑企业管理，为管理者和企业家提供方法论框架与实践指南，为 AI 时代的智能化管理奠定基础。
