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Research Areas
brand storytelling, marketing communication, creativity, segmentation and positioning strategy
Qualifications
EMBA - Business Adminstration (Yale School of Management)
Doctor of Business Administration - Marketing Communication (City University of Hong Kong)
Master of Science in Management (Human Resource Management) (PolyU - The Hong Kong Polytechnic University)
Bachelor of Arts in Design (Graphic Design) (PolyU - The Hong Kong Polytechnic University)
Biography
Dr. Gladys Lam is an Adjunct Professor of the College of Business at the City University of Hong Kong, has serverd as an EMBA module leader in Innovations in Marketing. She has published research findings in the Cubic Journal and in the Proceedings of American Academy of Advertising Global Conference. Prior joining the academia, she was Managing Partner of her own company and an award-winning Creative Director of international 4As advertising agencies.
Publications
Journal Publications and Reviews
Lam, Gladys Wai Ling / Blended Learning Strategies for Advertising Design Studies. November 2021; In: Cubic Journal. Vol. 4, No. 4, pp. 44-53