CB presents the first Marketing Alumni Contribution Award

Three alumni were presented the Department of Marketing Alumni Contribution Award at the departmental graduation ceremony on 5 December 2018. The Department of Marketing was launching the award for the first time with an aim to recognise outstanding alumni with great achievements and who have made significant contribution to the department.

The three award winners are:
Pauline Lee Po-yin – BA Business Studies ’01
Olivia Zainab Tsang – BBA Marketing ’04
Francis Lee Kwok-fai – BBA China Business ’13

Ms Pauline Lee obtained a bachelor's degree in BA Business Studies in 2001. After graduation, she conducted job interviewing skills workshops in the department’s winter camps from 2002 to 2016. She often invited different human resources gurus to coach and practise with the students on how to prepare and perform well in job interviews. She also provided career advice for students, even after they had graduated from the University. Ms Lee also contributed her expertise in conducting interviews in the department’s admissions process over a number of years.

Ms Olivia Tsang is Managing Director of N.D.C. Investment Pte Ltd. She received her BBA Hons Marketing from CityU in 2004 and then started her career in Hong Kong, followed by Taiwan, the Philippines and then Singapore. She has contributed actively as Singapore Alumni Ambassador in organising reunions and charity events, providing mentorship services for exchange students, arranging a student tour in Singapore etc.

Mr Francis Lee received his BBA Hons China Business from CityU in 2013, before he pursued his master’s study at Peking University. With a strong working background in public and arts management, he established the Creative Art & Culture Institute and has built a cultural platform that provides onestop industry chain services such as culture space operation, art education, performance production etc.

Ms Tsang and Mr Lee were invited to speak at a business leader forum on the same day on the topics “Passion made possible – Branding strategy of Singapore Tourism” and “Modern Chinese Business Logic and Entrepreneurship in China”, respectively. Students from the department had a fruitful exchange with the two guest speakers on various topics including the competitiveness of Hong Kong and the innovation cultures in Asian cities, etc.