Autumn 2018
Marketing at the Edge
ON THE COVER - A graphic from the Mars Explorers Wanted series created by NASA. These posters were originally commissioned or an exhibit at the Kennedy Space Center Visitor's Complex in 2009.
From the Dean

As bestselling American journalist and author Thomas Friedman puts it, we are living in an era of accelerations, and nowhere has this been more keenly felt than in the field of marketing. Something of the urgency....

Features The future of marketing is now

In this fictional account of weddings, robots and space travel, Professor Julie Li, Department of Marketing, points to the ongoing revolution in marketing, and the proactive role that all of us can play

Corproate The loyalty factor

Bruce Lam Kwok Shing, Chief Marketing Officer, CSL Mobile Limited talks about how his career developed, what CSL looks for in the employment market, and what loyalty may mean for the current generation entering the job market

PERSPECTIVES Biomedicine and ICT prospects for Hong Kong

Dean Houmin Yan reflects on his reading of Thank You for Being Late by Thomas Friedman and 21 Lessons for the 21st Century by Yuval Noah Harari, and draws links as to how Hong Kong may contribute to the development of the Greater Bay Area