Ms Andrea So Hiu-ting, BBA Human Resources Management 2010, is Director and Chief Executive Officer of HK01, one of the most influential media companies in Hong Kong with millions of dedicated readers across the global Chinese-speaking community. Under her leadership, HK01 has revolutionised the city’s media landscape, transitioning from a traditional news publisher into a multifaceted digital ecosystem that seamlessly integrates breaking news, in-depth investigations, lifestyle content, and tech-driven community initiatives.
A visionary in media innovation, Ms So has driven transformative projects such as 01 Education and 01 Space, empowering youth, fostering community engagement, and amplifying underrepresented voices. By integrating digital strategy with social impact, she has positioned HK01 as a leader not only in media but also in the internet industry. Andrea shares her insights from professional experience:
“As a media organisation, we take on the dimension of Media Plus. The ‘Plus’ refers to our connection with the digital world. These days, we cannot simply act as a medium to release information and expect users to entirely accept it. We must determine how to effectively share the information with our target audience. So, excellent content is not enough. We also need strong digital operations and strategies to manage the internet.”
In offering advice to recent graduates, she adds:
“Attitude determines everything. This includes maintaining a positive mindset, not fearing losses, and continuous learning. These are crucial attitudes no matter what career you choose or what discipline you study.”
Andrea So is committed to leveraging media as a tool for positive change. Her work exemplifies how business acumen and purpose-driven innovation can shape a more informed, connected, and inclusive Hong Kong.
