Artificial Intelligence (AI) tools like ChatGPT have sparked global conversations—some filled with excitement, others with concern. But what if we looked beyond the hype and focused on how this technology can truly benefit society? A study by Professor Robert Davison and co-authors does exactly that, exploring both the opportunities and challenges of generative AI.
Generative AI is no longer just a tech buzzword; it’s transforming how we work, learn, and communicate. But its real power lies in collaboration—not replacement, enabling businesses to innovate more quickly while upholding ethical and creative standards.
The research highlights that AI can democratise access to knowledge and creativity. For example, small businesses can utilise AI to create professional campaigns. In education, AI can provide personalised learning support, helping students overcome barriers and promoting lifelong learning.
How can businesses leverage this?
・ Enhance Productivity: Use AI for routine tasks like drafting reports or analysing data, freeing employees for strategic work.
・ Improve Customer Engagement: AI-powered chatbots can deliver instant, personalised responses, improving service quality.
・ Drive Innovation: Combine human creativity with AI’s speed to develop new products and services faster.
The study also warns that responsible use is key. Transparency, data privacy, and ethical guidelines must be part of every AI strategy. Businesses that adopt these principles will not only gain a competitive edge but also build trust with customers.
71 authors, including; Dwivedi, Yogesh K.; Davison, Robert M./ “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy. In: International Journal of Information Management. 2023; Vol. 71.
Reference:
https://www.cb.cityu.edu.hk/people-and-research/research-insights/information-systems/how-chatgpt-research-shapes-better-future
